How AI Can Benefit Digital Marketers

Rachael Facey • February 29, 2024

We can’t seem to get away from AI nowadays. Marketers, graphic designers, and other creative professionals have expressed mixed reviews regarding this new wave of Artificial Intelligence. Will this be the end of creative expression in the workplace? Do we even need humans to do this stuff anymore?


We want to soothe your AI anxiety and share helpful ways you can utilize this new tool for your business or brand.

Three Ways AI Can Benefit Digital Marketers

Content Generation

Writing content all day is a tedious task that can get repetitive. One way AI can assist in cutting down on copywriting hours is through automated content generation. Now, this is where things get a bit sticky. While relying solely on AI for writing all content is not recommended, it can provide valuable assistance by suggesting alternative phrases or words that might be overused. For example, ask ChatGPT other ways to say “Check it out!” or “Reach out!” for your next social media post to add diversity in your captions.

Audience Segmentation and Customer Engagement



Determining your company’s audience and sorting through segmentation is crucial in developing a high level of customer engagement.  Marketers can leverage AI to track campaign performances and analyze which segments should be targeted. For example, AI algorithms can analyze data from past campaigns to identify patterns among different audience segments. This allows marketers to tailor their messaging more effectively. AI can help cut down time spent digging into audience segmentation, allowing you more time to focus on creative initiatives such as customer engagement.

Search Engine Optimization



Finally, AI offers assistance to marketers in enhancing Search Engine Optimization (SEO) for websites. It has already become integrated into numerous digital marketing platforms. For example, Duda, the website platform Crowd Digital Marketing uses, has effectively incorporated AI across various aspects of its platform.


Specifically, AI has made its way into Duda’s SEO practices. This new tool supports marketers in their SEO strategies and assists in objectives like enhancing current web copy or tailoring text to suit the design or desired tone. 


Duda CEO and Co-Founder, Itai Sadan, states, "AI is undeniably reshaping the digital marketing landscape at an unprecedented pace. But it’s important to remember that it’s a tool and cannot replace a comprehensive marketing strategy" (blog.duda.co, 2023).

Image from: blog.duda.co

While the rise of AI may spark concerns about its impact on creativity in the workplace, we'd like to suggest it as a powerful tool rather than a threat. AI can't replace our work, but it can enhance it when used wisely and within reason. From content generation to audience segmentation and SEO enhancement, AI offers unique value to digital marketing professionals.

The Best Things to Do in Denver This Spring

By Alex Schupp • March 9, 2026
Spring in Denver is one of the best times of the year to explore the city. As the snow melts and the days grow longer, locals and visitors alike take advantage of Denver’s parks, outdoor events, festivals, and vibrant neighborhoods. Whether you're looking for outdoor adventures, cultural experiences, or relaxing afternoons in the sun, Denver has plenty to offer during the spring months. Here are some of the best things to do in Denver this spring.

Celebrate St. Patrick’s Weekend at Irishfest Denver 2026

By Alex Schupp • March 3, 2026
The luck of the Irish is heading to Denver’s Ballpark District on Saturday, March 14th , and you won’t want to miss it. Our client, Ballpark Collective is proudly hosting Irish Fest Denver , a full-day celebration of Irish culture, community, and fun. 🍀

Why Your SEO Isn’t Working (And What to Fix First)

By Alex Schupp • February 19, 2026
Search engine optimization is often misunderstood. Many businesses assume that adding a few keywords to their homepage or publishing an occasional blog post is enough to improve rankings. When traffic does not increase, they conclude that SEO simply does not work for their industry. In reality, most SEO challenges stem from structural issues, inconsistent strategy, or incomplete implementation rather than a lack of opportunity.  If your SEO efforts are not producing results, the solution is rarely more content alone. It starts with addressing the foundation.

A Website Redesign Isn’t About Looks. It’s About Performance.

By Alex Schupp • February 18, 2026
When businesses think about redesigning their website, the first word that usually comes to mind is “refresh.” New colors. Updated fonts. Modern layout. But a high-performing website redesign is not about aesthetics. It is about performance. A strong website should generate leads, drive sales, improve search visibility, simplify content management, and clearly communicate your brand. If it only looks better but does not function better, it is not a redesign. It is decoration.

If Your Website Isn’t Getting Leads, Start Here

By Alex Schupp • February 17, 2026
You’re getting traffic. People are clicking your ads. They’re finding you on Google. They’re even browsing your pages. But the leads? The calls? The form submissions? Crickets. If your website isn’t converting, the problem usually isn’t traffic. It’s what happens after someone lands on your site.  Here’s where to start.

Your Website Isn’t Broken — It’s Just Not Working Hard Enough

By Alex Schupp • February 9, 2026
If your website looks good but isn’t bringing in leads, you are not alone. This is one of the most common frustrations we hear from business owners. The site isn’t “bad.” It loads, it functions, and it might even get traffic. But it still feels like it’s underperforming. The truth is, your website probably isn’t broken. It just isn’t working hard enough.  A strong website does more than exist online. It guides visitors, tells a clear story, builds trust, and motivates action. When one of those pieces is missing, results stall.

If Your Website Feels Outdated, This Is Why

By Alex Schupp • February 5, 2026
If your website feels outdated, you are probably not imagining it. Design standards, user expectations, and search engine requirements evolve quickly, and what worked even a few years ago may now be holding your business back. Your website is often the first impression customers have of your brand. When it feels slow, cluttered, or difficult to use, visitors notice and often leave before taking action. Below are some of the most common reasons websites start to feel outdated, and what modern websites do differently.

Kickstart 2026: Digital Marketing Tips for Denver Businesses

By Alex Schupp • December 30, 2025
The start of a new year is the perfect moment for Denver businesses to hit the reset button on their digital marketing strategies. With fresh trends emerging in 2026 and consumer behavior constantly evolving, now is the time to refine your goals, sharpen your online presence, and take actionable steps that drive growth. Whether you’re a local shop in RiNo, a restaurant near Coors Field, or a service provider in the Denver Tech Center, here are key digital marketing tips to help your business thrive in the new year.

5 Denver Businesses Where you can Celebrate Christmas This Year

By Alex Schupp • December 23, 2025
Spending Christmas in Denver doesn’t mean staying home or missing out on the holiday spirit. Whether you’re looking for a festive drink, a cozy place to gather, or something uniquely local, Denver has plenty of businesses embracing Christmas Day. Here are five Denver spots where you can celebrate the holiday while supporting local businesses.
More Posts