How AI Can Benefit Digital Marketers
We can’t seem to get away from AI nowadays. Marketers, graphic designers, and other creative professionals have expressed mixed reviews regarding this new wave of Artificial Intelligence. Will this be the end of creative expression in the workplace? Do we even need humans to do this stuff anymore?
We want to soothe your AI anxiety and share helpful ways you can utilize this new tool for your business or brand.
Three Ways AI Can Benefit Digital Marketers
Content Generation
Writing content all day is a tedious task that can get repetitive. One way AI can assist in cutting down on copywriting hours is through automated content generation. Now, this is where things get a bit sticky. While relying solely on AI for writing all content is not recommended, it can provide valuable assistance by suggesting alternative phrases or words that might be overused. For example, ask ChatGPT other ways to say “Check it out!” or “Reach out!” for your next social media post to add diversity in your captions.
Audience Segmentation and Customer Engagement
Determining your company’s audience and sorting through segmentation is crucial in developing a high level of customer engagement. Marketers can leverage AI to track campaign performances and analyze which segments should be targeted. For example, AI algorithms can analyze data from past campaigns to identify patterns among different audience segments. This allows marketers to tailor their messaging more effectively. AI can help cut down time spent digging into audience segmentation, allowing you more time to focus on creative initiatives such as customer engagement.
Search Engine Optimization
Finally, AI offers assistance to marketers in enhancing Search Engine Optimization (SEO) for websites. It has already become integrated into numerous digital marketing platforms. For example, Duda, the website platform Crowd Digital Marketing uses, has effectively incorporated AI across various aspects of its platform.
Specifically, AI has made its way into
Duda’s SEO practices. This new tool supports marketers in their SEO strategies and assists in objectives like enhancing current web copy or tailoring text to suit the design or desired tone.
Duda CEO and Co-Founder, Itai Sadan, states, "AI is undeniably reshaping the digital marketing landscape at an unprecedented pace. But it’s important to remember that it’s a tool and cannot replace a comprehensive marketing strategy" (blog.duda.co, 2023).
Image from: blog.duda.co
While the rise of AI may spark concerns about its impact on creativity in the workplace, we'd like to suggest it as a powerful tool rather than a threat. AI can't replace our work, but it can enhance it when used wisely and within reason. From content generation to audience segmentation and SEO enhancement, AI offers unique value to digital marketing professionals.
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