Client Spotlight: Mintz Heating & Cooling – A Digital Transformation Rooted in Results

Project Goals

Mintz Heating & Cooling partnered with Crowd Digital Marketing to:

• Boost SEO performance and increase visibility on Google
• Generate more high-quality leads
• Redesign the website to better showcase their HVAC specialties, especially in installations and mini-split systems
• Implement a secure, cloud-based content management system for smoother updates and better security
• Provide monthly analytics reports to track progress, performance, and user engagement

With these goals as our foundation, we dove into a full website redesign and strategic digital refresh.

Website Features & Functionality

The new Mintz Heating & Cooling website was built to combine sleek design with smart functionality. Here are a few of the upgrades we implemented:

• 📞 Clickable contact info in the header – so visitors can reach out without hesitation
• 📍 Map and service areas clearly listed – helping customers know exactly where Mintz operates
• 📝 Clear calls to action on every service page – encouraging users to request quotes or schedule service
• 💬 Google reviews front and center – building trust and credibility with every new visitor
• 🧭 Intuitive navigation and a “Get a Free Quote” button right on the nav bar – making it easy for users to take the next step
• 🔒 Cloud-based CMS – so the Mintz team can make updates anytime, anywhere



These features work together to create a seamless user experience that reflects Mintz’s professionalism and top-quality service.

The Results

We’re honored to receive this glowing review from Thurman Mintz, the business owner:

“We recently switched to using Crowd Digital Marketing and have been happy ever since. We work with Alex, and not is he fantastic and prompt on replies of taking care of what we ask for, we have already seen results. Customers are able to quickly and easily get a hold of us and streamline exactly what we need—not to mention the amazing quality of our website!! They are very professional, and they follow up and everything which is very important to us. We highly recommend them!!!”

Thank you, Thurman, for trusting us with your vision and giving us the opportunity to help grow your business online. It’s been a pleasure working with you!

And a special thank you to Ashley, the Office Manager at Mintz Heating & Cooling, for her incredible collaboration throughout the project. Her organization, communication, and support helped everything run smoothly from start to finish.

Results So Far

Since the relaunch, Mintz Heating & Cooling has already seen a measurable increase in engagement and leads coming from their website. With our monthly analytics reports, their team can now easily track what’s working—and continue building on that momentum.