Celebrating New Beginnings: The Mercury Cafe Transitions to The Pearl

Alex Schupp • March 26, 2025

A New Chapter for a Historic Space

Denver’s iconic Mercury Cafe is entering a new chapter as it transitions into The Pearl, a fresh concept led by the passionate owners of the beloved lesbian speakeasy Pearl Divers. This shift marks not only a change in name but also an opportunity to continue the legacy of inclusivity and community that the Mercury has fostered for over 50 years.


(Source: Westword)

A New Era with Familiar Values

After announcing the search for new tenants last August, Mercury Cafe owner Danny Newman has officially leased the historic space at 2199 California Street to Dom Garcia and Ashlee Cassity. Known for creating vibrant, inclusive spaces, Garcia and Cassity are committed to revitalizing the venue while respecting its rich cultural history.


Pearl Divers, previously located within Your Mom's House on East 13th Avenue, earned a reputation as a welcoming haven for Denver’s LGBTQIA+ community. Now, with The Pearl, they plan to amplify that spirit on a larger scale, ensuring the space remains a beacon of creativity, celebration, and connection.

(images taken from Denverite)

Honoring the Past, Embracing the Future

In a heartfelt statement on social media, the owners of The Pearl expressed their gratitude for the opportunity to breathe new life into the cherished space. While the Mercury Cafe name will not carry on, its spirit of community engagement and artistic expression will undoubtedly live on.



“Our goal is not to revive the location, but to make it thrive in a way that is responsible and ethically aligned with our values,” they shared.

Supporting Local and Building Community

At Crowd Digital Marketing, we celebrate stories like this that highlight the strength and resilience of Denver's local businesses. We believe in amplifying voices that foster inclusive environments and are proud to support businesses that make a positive impact.



Stay tuned for updates on The Pearl’s opening and upcoming events. Whether you’re a longtime patron of the Mercury Cafe or a newcomer eager to experience this revitalized space, there’s no doubt The Pearl will continue to be a cherished part of Denver's vibrant cultural landscape.

Contact Crowd Digital Marketing to discover how we can help your business thrive in Denver and beyond!

The Best Things to Do in Denver This Spring

By Alex Schupp • March 9, 2026
Spring in Denver is one of the best times of the year to explore the city. As the snow melts and the days grow longer, locals and visitors alike take advantage of Denver’s parks, outdoor events, festivals, and vibrant neighborhoods. Whether you're looking for outdoor adventures, cultural experiences, or relaxing afternoons in the sun, Denver has plenty to offer during the spring months. Here are some of the best things to do in Denver this spring.

Celebrate St. Patrick’s Weekend at Irishfest Denver 2026

By Alex Schupp • March 3, 2026
The luck of the Irish is heading to Denver’s Ballpark District on Saturday, March 14th , and you won’t want to miss it. Our client, Ballpark Collective is proudly hosting Irish Fest Denver , a full-day celebration of Irish culture, community, and fun. 🍀

Why Your SEO Isn’t Working (And What to Fix First)

By Alex Schupp • February 19, 2026
Search engine optimization is often misunderstood. Many businesses assume that adding a few keywords to their homepage or publishing an occasional blog post is enough to improve rankings. When traffic does not increase, they conclude that SEO simply does not work for their industry. In reality, most SEO challenges stem from structural issues, inconsistent strategy, or incomplete implementation rather than a lack of opportunity.  If your SEO efforts are not producing results, the solution is rarely more content alone. It starts with addressing the foundation.

A Website Redesign Isn’t About Looks. It’s About Performance.

By Alex Schupp • February 18, 2026
When businesses think about redesigning their website, the first word that usually comes to mind is “refresh.” New colors. Updated fonts. Modern layout. But a high-performing website redesign is not about aesthetics. It is about performance. A strong website should generate leads, drive sales, improve search visibility, simplify content management, and clearly communicate your brand. If it only looks better but does not function better, it is not a redesign. It is decoration.

If Your Website Isn’t Getting Leads, Start Here

By Alex Schupp • February 17, 2026
You’re getting traffic. People are clicking your ads. They’re finding you on Google. They’re even browsing your pages. But the leads? The calls? The form submissions? Crickets. If your website isn’t converting, the problem usually isn’t traffic. It’s what happens after someone lands on your site.  Here’s where to start.

Your Website Isn’t Broken — It’s Just Not Working Hard Enough

By Alex Schupp • February 9, 2026
If your website looks good but isn’t bringing in leads, you are not alone. This is one of the most common frustrations we hear from business owners. The site isn’t “bad.” It loads, it functions, and it might even get traffic. But it still feels like it’s underperforming. The truth is, your website probably isn’t broken. It just isn’t working hard enough.  A strong website does more than exist online. It guides visitors, tells a clear story, builds trust, and motivates action. When one of those pieces is missing, results stall.

If Your Website Feels Outdated, This Is Why

By Alex Schupp • February 5, 2026
If your website feels outdated, you are probably not imagining it. Design standards, user expectations, and search engine requirements evolve quickly, and what worked even a few years ago may now be holding your business back. Your website is often the first impression customers have of your brand. When it feels slow, cluttered, or difficult to use, visitors notice and often leave before taking action. Below are some of the most common reasons websites start to feel outdated, and what modern websites do differently.

Kickstart 2026: Digital Marketing Tips for Denver Businesses

By Alex Schupp • December 30, 2025
The start of a new year is the perfect moment for Denver businesses to hit the reset button on their digital marketing strategies. With fresh trends emerging in 2026 and consumer behavior constantly evolving, now is the time to refine your goals, sharpen your online presence, and take actionable steps that drive growth. Whether you’re a local shop in RiNo, a restaurant near Coors Field, or a service provider in the Denver Tech Center, here are key digital marketing tips to help your business thrive in the new year.

5 Denver Businesses Where you can Celebrate Christmas This Year

By Alex Schupp • December 23, 2025
Spending Christmas in Denver doesn’t mean staying home or missing out on the holiday spirit. Whether you’re looking for a festive drink, a cozy place to gather, or something uniquely local, Denver has plenty of businesses embracing Christmas Day. Here are five Denver spots where you can celebrate the holiday while supporting local businesses.
More Posts