Sports Retailer Generates over $290,000 in Net Revenue Using Digital Advertising
Alex Schupp • June 25, 2021
When we started working with SportsObsession.com, they already had an eCommerce website.
But it only received about $1,000 in annual sales.
After building and launching a new site during the height of the COVID-19 pandemic, Denver Crowd developed Sports Obsession's social media accounts and national audience from scratch.
Denver Crowd combined a carefully-crafted website with a Google Shopping Ad spend of $17,000 Facebook and Instagram ad spend of $10,000 to generate over $319,000 in revenue over the last 365 days.
Stepping Up To The Plate (The Challenge)
Sports Obsession's main source of revenue was its four brick-and-mortar stores on the east coast of the US.
When COVID-19 shut down in-person shopping in much of the country, their foot traffic stopped completely.
Since mall traffic generated 95% of their business in the past, Sports Obsession was completely unknown and untrusted as a national brand carrying officially-licensed sports memorabilia.
They had absolutely no national digital presence whatsoever.
Taking A Swing (The Solution)
As our design team worked to build an eCommerce site featuring 15,000+ inventory products, our social media team went to work building up a nationally-recognized brand.
Reaching over 250,000 sports fans over 1,000,000 times on Facebook and Instagram, Sports Obsession Online built up its reputation as a trusted, knowledgable expert in the Sports Memorabilia industry.
When our eCommerce website launched, we paired Google Shopping Ads, social media advertising and an aggressive retargeting campaign to bring in and keep new customers.
Social Advertising
Goals for our social media advertising campaigns included brand awareness, website clicks, store catalogue purchases, page "likes" and post engagement.
An important part of managing any online brand is keeping an active social media presence. So we made sure to stay active on Instagram, Facebook and Twitter with plenty of fun and thoughtful content to keep fans engaged.
Google Shopping Ads
Our Google Shopping Ads and Google Free Listings campaign received over 6 million views and generated over $125,000 in revenue over the last year for an actual spend of just under $17,000.
The campaign mostly targeted users on all devices, but mobile devices resulted in the lowest cost per click (CPC) and highest amount of conversions.
The campaign mostly targeted users on all devices, but mobile devices resulted in the lowest cost per click (CPC) and highest amount of conversions.
Making Contact (The Results)
Sports Obsession Online's Facebook page has over 5,000 "likes" from US-based sports fans.
Their Instagram page has over 2,000 followers.
Their new eCommerce website has had over 230,000 visits over the past year.
In only a year from building the website and online brand from scratch, we have generated over $319,000 in sales from $27,000 in actual ad spend.
Knocking It Out of the Park!
After our first month generating $30,000 in revenue, Sports Obsession's owner admitted he had a goal of $30,000 in sales over the first year.
We think it's safe to say we knocked it out of the park on this one! Want to learn more? Here's a video from a couple months into our launch:
Check out the full eCommerce site here: www.sportsobsession.com
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Looking to grow your brand using an eCommerce website, social media advertising, or Google ads?
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