Bringing the Heat for a Brick-and-Mortar Grill Store

Alex Schupp • July 7, 2022

We didn't just *meat* expectations, we grilled 'em! 🥩🔥

One year ago, Denver Crowd launched a website with Denver-based brick-and-mortar store Proud Souls Barbecue & Provisions.


Proud Souls' goal was to get an eCommerce website up and running so they could reach a new online audience and create a digital revenue channel.


When we started, Proud Souls' Founder & CBO (Chief BBQ Officer) told us he'd be happy if the new website sold 1 grill a week.

Let's just say we brought the heat 🔥 ...and then some.

Here are some key website features:
•Promotes sales of Traeger, Inc., Green Mountain Grills, Gateway Drum Smokers, Memphis Wood Fire Grills and more to buyers in Denver and beyond

•Generates leads for Proud Souls' Outdoor Kitchens customization service

•Integrates with their existing class scheduling software (via Acuity Scheduling)

•Shipping rules by grill based on shipping cost or drop-ship status

•Integrates with Google Shopping Ads and AdWords for improved product placement

•SEO-optimized site-wide, by page and product

•Built on Duda with eCommerce via Ecwid by Lightspeed

Since launch, Proud Souls has achieved the following results from their online store:
•$120,000+ in digital revenue
•400+ Store Orders
•65+ Grills sold
•$20,000+ in Gift Card sales
•1,300+ website form submissions
•1,400+ clicks to call

Is your business getting the online attention it deserves? Let's chat.

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