If Your Website Isn’t Getting Leads, Start Here
You’re getting traffic.
People are clicking your ads.
They’re finding you on Google.
They’re even browsing your pages.
But the leads? The calls? The form submissions?
Crickets.
If your website isn’t converting, the problem usually isn’t traffic. It’s what happens after someone lands on your site.
Here’s where to start.
1. Check Your First 5 Seconds
When someone lands on your website, they subconsciously ask:
- Am I in the right place?
- Do you understand what I need?
- Can I trust you?
If your homepage is vague, cluttered, slow, or unclear, they leave.
For service-based businesses like Lewis & Michael Moving & Storage, clarity is everything. Visitors need to immediately understand:
- What services are offered
- Where you operate
- Why you’re trustworthy
- How to get a quote
If that information isn’t obvious without scrolling, you’re losing leads before they even consider contacting you.
Fix it:
Lead with a clear headline, supporting subtext, and a strong call-to-action above the fold.
2. Your Call-to-Action Might Be Weak (or Missing)
A common issue we see? Businesses assume visitors know what to do next.
They don’t.
For ecommerce brands like Sports Obsession, clear CTAs are critical. “Shop Now,” “Add to Cart,” “View Collection,” and “Secure Checkout” should be visually obvious and strategically placed.
If your CTAs are:
- Hard to find
- Too generic
- Buried at the bottom
- Competing with other buttons
You’re creating friction.
Fix it:
Use one primary action per page. Make it bold. Repeat it strategically. Remove distractions.
3. You’re Sending Paid Traffic to the Wrong Page
This is one of the biggest conversion killers.
If someone clicks an ad about “Interstate Moving Services” and lands on a generic homepage, they have to search for what they expected to see.
Most won’t.
The same applies to ecommerce campaigns. If you’re running ads for a specific product but sending traffic to a general shop page, you’re adding unnecessary steps.
Fix it:
Build dedicated landing pages that match the ad message exactly.
Consistency between ad copy and landing page content dramatically increases conversions.
4. You Don’t Have a Conversion Strategy (You Just Have a Website)
A website isn’t a strategy. It’s a tool.
If your site looks good but isn’t generating leads, the issue is usually the lack of a clear conversion path.
Ask yourself:
- What action is this page meant to drive?
- What happens after someone clicks?
- Is the next step obvious?
For service businesses like Lewis & Michael Moving & Storage, that might mean guiding visitors clearly from a service page to a quote request.
For ecommerce brands like Sports Obsession, it means removing friction between product page and checkout.
If users have to think too hard about what to do next, they won’t do it.
Build every page with a purpose. Make the next step clear. Remove distractions.
That’s the difference between a website that exists and one that performs.
Stop guessing. Start converting.
Not sure where your website is falling short? Let’s take a look and map out a smarter conversion strategy.
