Crowd Work

Why SEO Is Essential for Your Business Growth

Mon, 06 Apr 2026 16:44:38 GMT

Search Engine Optimization (SEO) is one of the most important parts of a successful digital strategy. If your website is not optimized for search, you are missing out on valuable traffic and potential customers every day.

At Crowd Digital Marketing, we help businesses build websites that are not only well-designed, but also built to be found.

What SEO Actually Does

SEO helps your website appear in search engine results when people are looking for your products or services. Instead of relying only on paid ads or referrals, SEO allows you to attract organic traffic from users who are already searching for what you offer.

This means higher intent, better leads, and more opportunities to convert visitors into customers.

Why SEO Matters

When your website ranks higher in search results, more people see your business. This increased visibility leads to:

More website traffic
More qualified leads
Increased brand awareness
Stronger credibility

People trust search engines. Showing up at the top signals that your business is relevant and trustworthy.

SEO and User Experience Go Hand in Hand

Good SEO is not just about keywords. It is also about creating a better experience for your users.

This includes:

Fast load times
Mobile-friendly design
Clear navigation
High-quality content

Search engines reward websites that are easy to use and provide value to visitors.

Local SEO Helps You Reach Nearby Customers

For many businesses, local visibility is critical. Local SEO helps you appear in searches like “near me” or in specific geographic areas.

This is especially important for service-based businesses looking to attract customers in their area.

Why It Matters for Your Business

Your website should not just exist. It should perform.

SEO ensures your business is visible, competitive, and positioned to grow. Without it, even the best website can go unnoticed. At Crowd Digital Marketing, we build websites with SEO at the core so your business can reach more people and achieve better results.

The Best Things to Do in Denver This Spring

Mon, 09 Mar 2026 18:34:17 GMT

Spring in Denver is one of the best times of the year to explore the city. As the snow melts and the days grow longer, locals and visitors alike take advantage of Denver’s parks, outdoor events, festivals, and vibrant neighborhoods. Whether you're looking for outdoor adventures, cultural experiences, or relaxing afternoons in the sun, Denver has plenty to offer during the spring months.

Here are some of the best things to do in Denver this spring.

Visit the Denver Botanic Gardens

One of the most beautiful ways to experience spring in Denver is by visiting the Denver Botanic Gardens . Located in the Cheesman Park neighborhood, the gardens feature 23 acres of themed gardens, walking paths, and a tropical conservatory.

Spring is when the gardens truly come alive, with colorful tulips, blooming cherry trees, and seasonal displays filling the grounds. It’s the perfect place for a peaceful afternoon walk, photography, or simply enjoying nature in the heart of the city.

��: The Colorado Sun

Spend an Afternoon at Denver’s Parks

Denver is known for its incredible park system, and spring weather makes it the ideal time to enjoy it. Parks like Commons Park offer scenic green space along the river, walking paths, and great spots for picnics or relaxing in the sun.

Locals love gathering in parks during spring for casual sports, dog walks, and sunset views of the mountains. It’s also a great way to explore different Denver neighborhoods.

��: Denverite

Attend a Spring Festival

Spring brings a variety of cultural festivals and events to the city. One popular event is the Denver Cherry Blossom Festival , typically held in April. The festival celebrates Japanese culture with performances, food, and traditional arts demonstrations, all set among blooming cherry trees.

Events like these highlight Denver’s diverse culture and provide a fun way to spend a weekend exploring the city.

Explore Denver’s Rooftop Bars and Beer Gardens

As temperatures warm up, Denver’s rooftop patios and beer gardens begin to fill with people enjoying the sunshine. Popular spots around the city offer mountain views, local craft beer, and relaxed outdoor seating. Places like Con Safos add even more flavor to the patio scene, serving vibrant Mexican cuisine in a lively outdoor setting that’s perfect for spring evenings.

Neighborhoods like LoHi, RiNo, and Cherry Creek are known for their great patios and lively atmosphere.

��: Do303

Shop Local Farmers Markets

Spring also marks the return of farmers markets across the Denver area . Markets typically begin opening in April and feature local produce, handmade goods, baked treats, and artisan products.

Exploring farmers markets is a great way to support local businesses while enjoying the fresh flavors of Colorado.

��: Thrilllist

Enjoy Spring in the Mile High City

From blooming gardens and cultural festivals to wildlife refuges and rooftop patios, spring is one of the best times to experience everything Denver has to offer. Whether you're a longtime local or new to the area, there’s no shortage of ways to get outside, explore the city, and enjoy the season.

Celebrate St. Patrick’s Weekend at Irishfest Denver 2026

Tue, 03 Mar 2026 23:09:30 GMT

The luck of the Irish is heading to Denver’s Ballpark District on Saturday, March 14th , and you won’t want to miss it.

Our client, Ballpark Collective is proudly hosting Irish Fest Denver , a full-day celebration of Irish culture, community, and fun. ��

A Community Festival with Irish Spirit

Irish Fest Denver is a lively community festival set in the Rockies parking lot at 21st & Blake Street , right next to Coors Field. It is the perfect place to keep the St. Patrick’s Day festivities going after the Denver parade wraps up.

From 8 AM to 8 PM , festival goers can enjoy:

Live music, Irish dance, and cultural performances with high-energy entertainment throughout the day
Irish coffee, local drinks, and delicious food options starting early
Family-friendly activities and games that make it fun for all ages
Local vendors and community partners showcasing Denver-based businesses

The festival is located adjacent to the Denver St. Patrick’s Day Parade route, making it an easy next stop once the parade ends.

More Than a Party, A Festival That Gives Back

Irish Fest Denver is not just about celebrating. It is also about supporting the Ballpark District community. Proceeds from the event benefit Ballpark Collective RNO, a registered neighborhood organization dedicated to keeping the area clean, safe, and welcoming for residents, businesses, and visitors.

This event helps support:

Local business promotion and neighborhood connection
District beautification and future community events
Inclusive experiences that bring people together

Join the Celebration

Whether you are a Denver local looking for a new tradition, visiting for St. Patrick’s Day weekend, or simply love great food, music, and community vibes, Irish Fest Denver is the place to be on March 14th.

Wear something green, bring your friends and family, and celebrate everything that makes Denver’s Ballpark District such a special place to live, work, and play.

Why Your SEO Isn’t Working (And What to Fix First)

Thu, 19 Feb 2026 18:04:46 GMT

Search engine optimization is often misunderstood. Many businesses assume that adding a few keywords to their homepage or publishing an occasional blog post is enough to improve rankings. When traffic does not increase, they conclude that SEO simply does not work for their industry. In reality, most SEO challenges stem from structural issues, inconsistent strategy, or incomplete implementation rather than a lack of opportunity.

If your SEO efforts are not producing results, the solution is rarely more content alone. It starts with addressing the foundation.

Structure Comes Before Keywords

One of the most common mistakes businesses make is focusing heavily on keywords without evaluating how their website is structured. Search engines rely on clear hierarchy, proper heading usage, internal linking, and logical navigation to understand what a site is about. If service pages are buried, headings are inconsistent, or pages compete with each other for the same terms, rankings will struggle regardless of how strong the content may be.

For service-based businesses, this is especially important. When companies like Pipe Down Plumbing needed stronger visibility for specific services, the solution was not just adding more text. It involved organizing service pages clearly, refining headings, and aligning content with search intent so that each page had a defined purpose. Structure allows search engines and users to move through a site with clarity.

Technical Performance Impacts Visibility

Website speed, mobile responsiveness, and clean code all influence search performance. A slow-loading site or one that performs poorly on mobile devices sends negative signals to search engines and creates frustration for users. Technical SEO is often overlooked because it is less visible than content, but it plays a significant role in ranking potential.

Image-heavy sites, for example, can look visually impressive but struggle with load times if not optimized properly. Compressing images, streamlining scripts, and improving overall site performance can lead to measurable improvements in both user engagement and search visibility. Performance is not just a user experience issue. It is an SEO issue.

Search Intent Matters More Than Traffic Volume

Another common mistake is targeting high-volume keywords without considering intent. Ranking for a broad term may increase traffic, but if that traffic does not align with what your business actually offers, conversions will remain low. Effective SEO focuses on attracting qualified visitors who are actively searching for your services or products.

For ecommerce brands such as Sports Obsession , aligning product pages with specific search queries and optimizing category structures helps capture buyers who are closer to making a purchase. The goal is not just visibility. It is relevant visibility.

Consistency Builds Authority

SEO is not a one-time project. Publishing a blog post and expecting immediate results often leads to disappointment. Search engines reward consistency, authority, and relevance over time. That means maintaining updated service pages, adding thoughtful content regularly, and continuously refining internal linking strategies.

Businesses that treat SEO as an ongoing process rather than a quick fix typically see stronger long-term growth. Incremental improvements compound, and over time, the site becomes more authoritative within its niche.

What Should You Fix First?

SEO works best when content, structure, and performance operate together. Without that alignment, even strong businesses can remain difficult to find online.

At Crowd Digital Marketing, we approach SEO as a strategic system rather than a checklist. When the foundation is strong, search visibility becomes a natural extension of a well-built digital presence.

Contact Crowd

A Website Redesign Isn’t About Looks. It’s About Performance.

Wed, 18 Feb 2026 21:31:20 GMT

When businesses think about redesigning their website, the first word that usually comes to mind is “refresh.”

New colors. Updated fonts. Modern layout.

But a high-performing website redesign is not about aesthetics. It is about performance.

A strong website should generate leads, drive sales, improve search visibility, simplify content management, and clearly communicate your brand. If it only looks better but does not function better, it is not a redesign. It is decoration.

Performance Means Revenue Growth

For ecommerce brands, performance is measurable.

When we partnered with Sports Obsession , the goal was not just to build a visually appealing website. It was to create a digital brand identity and an ecommerce engine capable of supporting over 10,000 products across multiple locations.

By aligning the website with Google Shopping Ads, social advertising, and email marketing, the result was more than just improved aesthetics. The campaigns helped drive over $1.5 million in sales.

In another case, Crowd Digital Marketing transformed an ecommerce site that struggled to generate even $1,000 per year in revenue. With a focused strategy and optimized digital infrastructure, that business went on to sell nearly $2 million in merchandise.

That is performance.

Performance Means Stronger Search Visibility

A beautiful website that cannot be found in search results limits growth from the start.

When The Powder Alliance came to us, their WordPress website looked great but underperformed in search and was difficult to update. We migrated the site to Duda, maintaining the brand’s visual identity while improving search engine optimization and streamlining ongoing edits.

Similarly, Conservation Lands Foundation moved from NationBuilder to Duda to improve navigation, editing flexibility, and SEO performance. The redesign was not about visual change alone. It was about expanding reach and making it easier for their mission to connect with supporters.

Performance means building a foundation that search engines and users can navigate easily.

Performance Means Usability Across Devices

Today, mobile traffic often exceeds desktop. A website must function seamlessly across every device.

For clients like Florence Realty Co , migrating from WordPress to Duda improved mobile responsiveness, load speed, and overall usability. The goal was to better engage home buyers and sellers, not simply modernize the design.

Mobile-first design ensures that users can interact, browse, and convert without friction.

Performance Means Clear Calls to Action

For political campaigns and civic organizations, a website must do more than inform. It must motivate.

When working with the Missouri Democratic Party , the website needed to educate, inform, fundraise, and inspire action. The structure and calls to action were built to encourage donations, volunteer signups, and engagement from constituents.

Performance is about guiding users toward meaningful action.

A Redesign Should Move the Business Forward

At Crowd Digital Marketing, we approach redesigns as strategic investments, not visual upgrades. Every decision, from platform migration to page structure, is made with measurable outcomes in mind.

Contact Crowd

If Your Website Isn’t Getting Leads, Start Here

Tue, 17 Feb 2026 16:22:05 GMT

You’re getting traffic.

People are clicking your ads.
They’re finding you on Google.
They’re even browsing your pages.

But the leads? The calls? The form submissions?

Crickets.

If your website isn’t converting, the problem usually isn’t traffic. It’s what happens after someone lands on your site.

Here’s where to start.

1. Check Your First 5 Seconds

When someone lands on your website, they subconsciously ask:

Am I in the right place?
Do you understand what I need?
Can I trust you?

If your homepage is vague, cluttered, slow, or unclear, they leave.

For service-based businesses like Lewis & Michael Moving & Storage , clarity is everything. Visitors need to immediately understand:

What services are offered
Where you operate
Why you’re trustworthy
How to get a quote

If that information isn’t obvious without scrolling, you’re losing leads before they even consider contacting you.

Fix it:
Lead with a clear headline, supporting subtext, and a strong call-to-action above the fold.

2. Your Call-to-Action Might Be Weak (or Missing)

A common issue we see? Businesses assume visitors know what to do next.

They don’t.

For ecommerce brands like Sports Obsession , clear CTAs are critical. “Shop Now,” “Add to Cart,” “View Collection,” and “Secure Checkout” should be visually obvious and strategically placed.

If your CTAs are:

Hard to find
Too generic
Buried at the bottom
Competing with other buttons

You’re creating friction.

Fix it:
Use one primary action per page. Make it bold. Repeat it strategically. Remove distractions.

3. You’re Sending Paid Traffic to the Wrong Page

This is one of the biggest conversion killers.

If someone clicks an ad about “Interstate Moving Services” and lands on a generic homepage, they have to search for what they expected to see.

Most won’t.

The same applies to ecommerce campaigns. If you’re running ads for a specific product but sending traffic to a general shop page, you’re adding unnecessary steps.

Fix it:
Build dedicated landing pages that match the ad message exactly.
Consistency between ad copy and landing page content dramatically increases conversions.

4. You Don’t Have a Conversion Strategy (You Just Have a Website)

A website isn’t a strategy. It’s a tool.

If your site looks good but isn’t generating leads, the issue is usually the lack of a clear conversion path.

Ask yourself:

What action is this page meant to drive?
What happens after someone clicks?
Is the next step obvious?

For service businesses like Lewis & Michael Moving & Storage , that might mean guiding visitors clearly from a service page to a quote request.

For ecommerce brands like Sports Obsession , it means removing friction between product page and checkout.

If users have to think too hard about what to do next, they won’t do it.

Build every page with a purpose. Make the next step clear. Remove distractions.

That’s the difference between a website that exists and one that performs.

Stop guessing. Start converting.

Not sure where your website is falling short? Let’s take a look and map out a smarter conversion strategy.

Contact Crowd

Your Website Isn’t Broken — It’s Just Not Working Hard Enough

Mon, 09 Feb 2026 16:37:06 GMT

If your website looks good but isn’t bringing in leads, you are not alone. This is one of the most common frustrations we hear from business owners. The site isn’t “bad.” It loads, it functions, and it might even get traffic. But it still feels like it’s underperforming.

The truth is, your website probably isn’t broken. It just isn’t working hard enough.

A strong website does more than exist online. It guides visitors, tells a clear story, builds trust, and motivates action. When one of those pieces is missing, results stall.

Design Gets Attention, Strategy Gets Results

A visually appealing website can stop the scroll, but design alone does not convert visitors into customers.

Every page should have a purpose. That means clear messaging, intentional layout, and obvious next steps. When users land on your site, they should immediately understand who you are, what you do, and what they should do next.

If your visitors are unsure where to click, confused by the messaging, or overwhelmed by too many options, they will leave. Strategy turns design into a tool instead of decoration.

Mobile Is the Main Experience Now

More than half of website traffic comes from mobile devices, yet many sites are still designed with desktop users in mind.

Buttons that are too small, text that is hard to read, and cluttered layouts make mobile browsing frustrating. Even if your desktop site looks great, a poor mobile experience can cost you leads every single day.

A mobile-first approach ensures your site works seamlessly across all devices and meets users where they are.

SEO Starts With Structure, Not Just Keywords

Search engine optimization is not something you sprinkle on after a site is built. It starts with structure.

Clean page hierarchy, proper headings, fast load times, and intuitive navigation all play a role in how search engines understand and rank your site. Without these fundamentals, even well-written content can struggle to perform.

When SEO is baked into the foundation of your website, your content works harder and reaches the right audience.

Your Website Should Evolve With Your Business

Businesses grow, services change, and goals shift. Your website should reflect that.

A “set it and forget it” site quickly becomes outdated, both visually and strategically. Regular updates, performance reviews, and content improvements help ensure your site continues to support your business instead of holding it back.

Your website is not a one-time project. It is a living part of your brand.

A Website That Works As Hard As You Do

Your website should be your hardest-working employee. It should communicate your value, build credibility, and generate real results around the clock.

If your site feels stagnant, the solution is rarely a full rebuild. Often, it is smarter strategy, better structure, and more intention behind how your site works.

That is where thoughtful design and ongoing optimization make the difference.

Contact Crowd

If Your Website Feels Outdated, This Is Why

Thu, 05 Feb 2026 21:15:16 GMT

If your website feels outdated, you are probably not imagining it. Design standards, user expectations, and search engine requirements evolve quickly, and what worked even a few years ago may now be holding your business back.

Your website is often the first impression customers have of your brand. When it feels slow, cluttered, or difficult to use, visitors notice and often leave before taking action. Below are some of the most common reasons websites start to feel outdated, and what modern websites do differently.

It Was Not Built Mobile First

One of the biggest reasons a website feels outdated is that it was designed primarily for desktop. Today, most website traffic comes from mobile devices, and users expect sites to work well on smaller screens.

When text is hard to read, buttons are difficult to tap, or layouts feel awkward on mobile, visitors quickly lose interest. Modern websites are designed mobile first, meaning the mobile experience is prioritized from the start and scaled up for larger screens.

The Design Has Not Evolved

Web design trends change, but more importantly, user expectations change. Outdated color palettes, heavy layouts, and cluttered pages can make a website feel untrustworthy or neglected.

Modern design focuses on clarity, whitespace, and intentional structure. Clean visuals and consistent branding help users feel confident in your business and make it easier for them to focus on what matters.

The Site Loads Too Slowly

Speed plays a major role in how a website feels. Slow loading pages create frustration and signal that a site is not well maintained.

Search engines also factor page speed into rankings, which means slow websites can struggle with visibility. Optimized images, streamlined code, and thoughtful structure all contribute to faster load times and a better user experience.

Navigation Feels Confusing

If visitors have to search for basic information, your website is working against you. Outdated sites often have cluttered menus, too many pages, or unclear navigation paths.

Modern websites guide users naturally through content. Clear menus, logical page structure, and simple calls to action help visitors find what they need quickly and move closer to taking the next step.

SEO Was Treated as an Afterthought

Many older websites were built without search optimization in mind. As search engines evolve, websites need strong structure, clear headings, and intentional content to perform well.

A modern website is built with SEO at its core. This includes clean page hierarchy, keyword focused content, and technical best practices that help search engines understand and rank your site.

What a Modern Website Does Differently

A modern website is built to inform, engage, and motivate. It tells a clear story, performs well across devices, and supports both user experience and search visibility.

At Crowd Digital Marketing , we design and develop websites that go beyond appearance. Our sites are built on the Duda platform, optimized for mobile, tablet, and desktop, and crafted to follow best practices for performance and SEO.

Most importantly, they are designed to support your goals and inspire action.

Contact Crowd

Kickstart 2026: Digital Marketing Tips for Denver Businesses

Tue, 30 Dec 2025 23:14:52 GMT

The start of a new year is the perfect moment for Denver businesses to hit the reset button on their digital marketing strategies. With fresh trends emerging in 2026 and consumer behavior constantly evolving, now is the time to refine your goals, sharpen your online presence, and take actionable steps that drive growth. Whether you’re a local shop in RiNo, a restaurant near Coors Field, or a service provider in the Denver Tech Center, here are key digital marketing tips to help your business thrive in the new year.

1. Set Clear Goals for 2026

Before jumping into tactics, take a moment to set measurable goals. Do you want more website traffic, higher engagement on social media, or more leads from search engines? Reflect on your 2025 performance: what worked, what didn’t, and what you want to improve. Setting clear objectives upfront will help guide your marketing decisions throughout the year.

2. Highlight Local Success Stories with Strong Websites

Denver businesses of all kinds are seeing strong results by investing in digital marketing. Here are some Crowd Digital Marketing clients who are making waves online:

Volunteers for Outdoor Colorado – A nonprofit making a big impact online with clear messaging, easy navigation, and strong community engagement.

Temaki Den – A local restaurant with a visually appealing website and social strategy that highlights its menu, specials, and vibrant atmosphere.

Five Seasons Windows & Doors – This business uses a sleek, user-friendly site paired with social content to engage customers nationwide.

Con Safos Denver – A Latin-inspired restaurant connecting with Denver’s community through content, events, and online ordering.

Sports Obsession – A local retailer showcasing products and promotions effectively online while driving engagement through social media.

Lincoln Hills Cares – A nonprofit that leverages storytelling and strong web design to connect with donors and volunteers.

Highlighting these clients demonstrates how Denver businesses can succeed online — from clean UX and responsive design to compelling content and strong calls-to-action.

3. Leverage Social Media Trends

Short-form video still reigns supreme in 2026. Platforms like TikTok, Instagram Reels, and YouTube Shorts are ideal for showcasing your Denver business personality. Think local — feature your team at Red Rocks, capture a busy brunch at your café, or spotlight customer stories. Interactive content like polls, Q&A sessions, and reels with local hashtags can boost engagement and reach.

4. Optimize for Local SEO

Boosting local SEO helps you get found by Denver customers at the exact moment they’re searching. Make sure your Google Business Profile is complete and updated with accurate hours, photos, and services. Use Denver-focused keywords on your website (like “Denver fitness studio” or “best Denver bakery”) and encourage customers to leave Google reviews. These steps help your business show up in local search results and maps.

5. Make Paid Ads Work for You

Paid advertising — whether Google Ads or social media ads — can help you reach targeted customers fast. Start with a clear budget and track performance closely so you can double down on what’s driving results. Retailers might use carousel ads showcasing products, while service providers might run lead-generation campaigns tailored to Denver neighborhoods.

Make 2026 Your Best Year Yet

The new year brings fresh opportunities for Denver businesses ready to elevate their digital presence. By setting clear goals, learning from local success stories, optimizing your online channels, and focusing on customer experience, you can make 2026 a breakout year.

Contact Crowd

5 Denver Businesses Where you can Celebrate Christmas This Year

Tue, 23 Dec 2025 18:35:34 GMT

Spending Christmas in Denver doesn’t mean staying home or missing out on the holiday spirit. Whether you’re looking for a festive drink, a cozy place to gather, or something uniquely local, Denver has plenty of businesses embracing Christmas Day. Here are five Denver spots where you can celebrate the holiday while supporting local businesses.

Woods Boss Brewing Company

Woods Boss Brewing Company is keeping its taproom open on Christmas, making it a favorite for locals who want a relaxed, welcoming place to celebrate.

Known for its Colorado-inspired beers and cozy atmosphere, Woods Boss is perfect for grabbing a drink with friends or family and enjoying the holiday without the formality.

Denver Union Station

Union Station is one of Denver’s most festive holiday destinations. With seasonal decorations, twinkling lights, and multiple bars and restaurants inside, it’s a great place to stroll, sip a cocktail, or grab a meal.

Many of the dining options inside Union Station remain open on Christmas Day, making it a convenient and lively choice.

The Brown Palace Hotel

A Denver icon, The Brown Palace Hotel offers a classic Christmas experience. From elegant holiday décor to upscale dining options, this historic hotel is ideal for those looking to celebrate in a more traditional or luxurious setting.

It’s a popular spot for Christmas meals, drinks, and memorable holiday moments.

��: Denv.Her.

��: The Business Journals

Williams & Graham

If you’re looking for a cozy cocktail bar with a speakeasy feel, Williams & Graham is a standout choice. Known for its craft cocktails and intimate ambiance, this local favorite often stays open on Christmas evening.

It’s a great option for winding down the holiday with a well-made drink in a warm, inviting space.

My Brother’s Bar

One of Denver’s oldest and most beloved bars, My Brother’s Bar is a Christmas classic. Known for its no-frills charm, burgers, and strong drinks, it’s a go-to spot for locals looking for something familiar and welcoming on Christmas Day.

It’s casual, authentic, and full of character.

��: 5280

Celebrate Local This Christmas

From breweries and cocktail bars to historic landmarks, Denver offers plenty of ways to celebrate Christmas while supporting local businesses. Whether you’re meeting friends, hosting visitors, or creating a new holiday tradition, these spots keep the city festive and connected.

Contact Crowd

Why You Need a New Website in 2026

Wed, 10 Dec 2025 16:48:36 GMT

A modern, optimized website is essential for building trust, improving visibility, and keeping up with changing technology. As search behaviors shift, design standards evolve, and accessibility requirements become stricter, 2026 is the year to upgrade your digital presence.

SEO + AIO: Be Found Everywhere People Search

Search is no longer limited to Google. AI assistants, chatbots, and emerging AI-driven search platforms are reshaping how users discover information.

A new website allows you to implement both traditional SEO and AIO (AI Optimization), meaning clean code, semantic structure, fast load times, and content that AI systems can easily interpret and surface. Without this foundation, your business becomes harder to find in a world where AI is now a primary discovery tool.

Mobile-First Design Matters More Than Ever

Mobile devices make up the majority of global web traffic, and users expect fast, responsive, and intuitive mobile experiences.

Modern websites prioritize mobile design to reduce bounce rates, improve engagement, and ensure your visitors can access your content wherever they are. An outdated site that doesn’t adapt to phones or tablets immediately puts you at a disadvantage.

Accessibility: Inclusive, Ethical, and Increasingly Required

A fully accessible website ensures all users, including those with disabilities, can navigate and understand your content. It’s also becoming a legal expectation, especially in states like California. Key regulations include:

Assembly Bill 434 (AB 434): Requires state agency websites to meet WCAG 2.0 Level AA standards and certify accessibility every two years.
Unruh Civil Rights Act: Prohibits discrimination by businesses, extending to inaccessible websites.
California Disabled Persons Act (CDPA): Protects equal access to digital spaces.
Unfair Competition Law (UCL): Can be used to sue businesses for unfair practices, including inaccessible digital experiences.

While legal obligations vary depending on business type and location, accessibility is always a best practice. Modern websites make it easier to integrate accessible structures from the ground up. To support ongoing accessibility, tools like AudioEye, UserWay, and similar platforms can be installed to help scan, monitor, and enhance compliance. These tools complement, not replace, high-quality accessible design.

A Better User Experience Leads to Better Results

A new website creates a smoother, more intuitive, and more enjoyable experience for your audience. That includes:

Clear, modern navigation
Fast loading times
Updated branding
Strong visuals
Clean layouts

Good UX builds trust and keeps visitors on your site longer, ultimately improving conversions and customer satisfaction.

Modern Technology Integration & Keeping Your Brand Story Up to Date

A new website gives your business the chance to modernize both your technology and your messaging. Today’s digital landscape moves fast, and your site needs to keep up in both function and storytelling. A rebuild makes it easier to integrate new tools, improve performance, and present a brand that reflects who you are today.

Modern tools you can integrate include:
AI chatbots and automated customer support
E-commerce platforms
Advanced analytics and tracking
CRM integrations
Lead forms, scheduling tools, and automations
Updated, more secure systems

These upgrades help your business scale, stay competitive, and offer a smoother, more efficient experience for your customers.

At the same time, your website should evolve as your business does. A redesign gives you the opportunity to refresh your messaging, update services, and showcase what makes your brand different.

This is the perfect time to update:

Your core messaging and value proposition
Services or offerings that have evolved
Team bios and leadership highlights
Testimonials, reviews, or case studies
Visual design to match your current branding

By aligning modern technology with a fresh, authentic brand story, your website becomes a stronger representation of your business, one that builds trust and keeps customers engaged.

Stronger Security and Long-Term Growth

Older sites often rely on outdated plugins, unsupported themes, or insecure hosting. A modern build strengthens your security foundation and protects both your business and your customers.

You also set yourself up for future growth, with flexible architecture and scalable tools that keep your website efficient for years to come.

Finish the Year Strong

The holiday season is the perfect time to engage your audience and leave a lasting impression. By focusing on storytelling, interactive experiences, community involvement, and planning for the year ahead, your business can turn seasonal marketing into meaningful connections that extend beyond the holidays. Thoughtful, creative campaigns now set the foundation for growth and loyalty in the months to come.

Contact Crowd

Creative Ways to Keep Your Marketing Festive and Engaging This Holiday Season

Tue, 09 Dec 2025 00:25:42 GMT

The holiday season is more than just a chance to sell. It is an opportunity to connect with your audience and strengthen your brand. By thinking beyond discounts and promotions, businesses can create memorable experiences that engage customers now and keep them coming back long after the holidays end.

1. Share Your Brand Story with Holiday Themes

Use your website, social media, and email campaigns to highlight what makes your brand unique. Seasonal storytelling, behind-the-scenes content, or team highlights with a holiday focus helps humanize your business and deepen customer connections. For example, share a story about how your team prepares for the holidays, spotlight customer success stories, or create content that ties your products and services into seasonal celebrations. This approach builds an emotional connection that goes beyond a simple purchase.

2. Interactive and Shareable Content

Engage your audience with quizzes, polls, holiday-themed challenges, or interactive gift guides. Shareable content spreads your brand organically and encourages users to spend more time on your website or social media pages. For instance, a quiz to find the perfect holiday gift, a challenge encouraging followers to share their own holiday creations, or an interactive product guide can drive both engagement and awareness. The key is to make the content fun, relevant, and easy to participate in.

3. Community and Giving Back

The holidays are a great time to show your community involvement. Promote charitable campaigns, highlight donations, or host virtual events that bring customers together. Sharing how your brand contributes to local causes or supports communities creates a positive image and fosters loyalty. Customers are increasingly drawn to businesses that demonstrate purpose and care for their communities, so showcasing these efforts during the holiday season can create meaningful connections.

4. Plan for Post-Holiday Engagement

Use holiday campaigns as a springboard for the new year. Collect email sign-ups, gather feedback, or tease upcoming products and events. By thinking ahead, you can maintain the momentum you built during the holidays and continue nurturing relationships with your audience. Preparing for post-holiday engagement ensures that your marketing efforts provide long-term value rather than ending abruptly with the season.

Finish the Year Strong

Contact Crowd

How to Keep Your Marketing Momentum After the Holidays

Thu, 04 Dec 2025 17:20:58 GMT

Once the holiday rush fades, many businesses see a predictable dip in website traffic, sales, and overall engagement. It’s normal; customers are recovering from peak-season spending, businesses are catching their breath, and marketing often slows down. But here’s the good news: the post-holiday period is actually one of the best times to strengthen your digital presence and set the tone for the year ahead.

At Crowd Digital Marketing, we help businesses navigate this transition by focusing on smart, sustainable strategies that keep momentum going long after the decorations come down. Below, we’re breaking down some of the most effective ways you can maintain your marketing energy post-holiday and use this time to get ahead.

1. Refresh Your Website for the New Year

The holidays often bring a flurry of updates like banners, seasonal colors, sales pages, and limited-time promotions. Once January hits, it’s time to reset.

A post-holiday website refresh can include:

Swapping seasonal graphics for clean, evergreen imagery
Updating your homepage message for the new year
Reviewing pages that may have been rushed or overlooked during Q4
Reorganizing navigation to improve clarity and conversion

Small changes can make your website feel polished, relevant, and ready for a new cycle of engagement.

2. Turn Seasonal Shoppers Into Returning Customers

Holiday traffic is valuable, not just for December sales but for long-term growth. Use your seasonal audience to fuel your first-quarter strategy.

Ways to re-engage holiday visitors:

Email sequences for first-time buyers (welcome to the new year offers, item restock alerts, loyalty perks)
Retargeting ads highlighting bestsellers or complementary products
Personalized website content based on past visits (a feature we love in Duda!)

Even a simple follow-up can turn one-time shoppers into loyal customers who stick with you beyond the holiday rush.

3. Analyze What Worked and What Didn’t

The post-holiday slowdown is the perfect time to evaluate Q4 performance. Dig into:

Top-performing pages
Best-selling products or services
Abandoned cart trends
Email open and click-through rates
Ad performance across channels

These insights help you understand what to carry into the new year and where to optimize.

At Crowd, we regularly help clients turn holiday data into actionable next steps for content planning, ad strategy, website updates, and customer engagement.

4. Keep Content Flowing (Even When It’s Quiet)

Many businesses pause content after the holidays, but consistency is what sets brands apart year-round.

Great early-year content ideas include:

New year product spotlights
Educational blog posts
Customer success stories
Behind-the-scenes updates
Seasonal themes like winter tips and fresh-start ideas

Posting steadily helps maintain visibility and keeps your audience connected, even during slower months.

Set Your Business Up for a Strong Start

The holiday season may end, but your momentum does not have to. By refreshing your website, nurturing new customers, analyzing your wins, and staying consistent with your content and advertising, you set your business up for strong, steady growth going into the new year.

If you want support navigating the post-holiday shift, whether a website update, a new content plan, or a refreshed ad strategy, Crowd Digital Marketing is here to help.

Contact Crowd

Using Website Personalization to Boost Holiday Engagement: A Look at Sports Obsession’s Festive Features

Mon, 01 Dec 2025 16:59:42 GMT

The holiday season is one of the busiest (and most competitive) times of the year for online businesses. With customers shopping earlier and expecting seamless digital experiences, brands need to find creative ways to stand out. One of the most effective (and easiest!) ways to do that is through website personalization .

At Crowd Digital Marketing, we build websites on Duda , a platform that gives us powerful personalization tools to tailor the browsing experience based on timing, behaviors, locations, and more. This season, we worked with one of our clients, Sports Obsession , to bring holiday excitement to their online store using Duda personalizations. Below, we’ll walk you through what personalizations are, how Sports Obsession uses them, and how your business can use the same strategies to elevate your website this holiday season.

What Are Duda Personalizations?

Duda personalizations allow you to show specific content to specific visitors based on rules you set. Think of them as small, strategic adjustments to your site that change what people see depending on:

The time of year
Visitor location
Device type
First-time vs. returning visitors
Behavior (time on page, number of visits, etc.)

It’s a simple yet powerful way to make your website feel more relevant, timely, and engaging—especially during the holidays.

How Sports Obsession Uses Holiday Personalizations

Sports Obsession, an online retailer specializing in sports apparel and memorabilia, wanted their website to feel festive while also helping customers shop confidently for Christmas deadlines. Using Duda’s personalization tools, we added two standout seasonal elements:

1. Snowflake Animation for Festive Flair

To add a touch of holiday magic, we implemented a snowflake animation across the site. This simple visual personalization creates a cozy, winter-themed atmosphere that instantly feels seasonal without overwhelming the shopping experience.

This type of personalization is an easy win for brands wanting to add a little holiday cheer. Whether you opt for snowflakes, twinkling lights, a holiday banner, or seasonal colors, visuals can completely shift the mood of your website.

2. Holiday Shipping Deadline Popup

One of the most important parts of holiday shopping is getting items on time. For Sports Obsession, we created a shipping deadline popup that shows when customers need to place orders to receive them before Christmas.

This personalization:

Builds trust
Reduces customer uncertainty
Helps increase conversions
Encourages earlier purchases

Shipping reminders are especially valuable for e-commerce brands during the holidays, and they can be customized by date, device, or even location for maximum accuracy.

Bring Holiday Personalization to Your Website

Sports Obsession is a great example of how simple website updates can create a more engaging and informative shopping experience during the busiest season of the year. If you want to bring similar features to your own website, whether festive visuals, targeted popups, or custom holiday messaging, Crowd Digital Marketing can help.

Reach out to us to learn how personalizations can elevate your brand this season and beyond.

Contact Crowd

The Art of the Digital First Impression: How Your Homepage Shapes Your Brand

Tue, 12 Aug 2025 17:08:19 GMT

When someone lands on your website for the first time, they decide within seconds whether they’ll stay or click away. That first impression is often the difference between a new customer and a lost opportunity — and your homepage is the make-or-break moment.

At Crowd Digital Marketing, we’ve seen firsthand how a well-crafted homepage can elevate a brand’s credibility, keep visitors engaged, and drive conversions. Here’s how to make sure yours is pulling its weight.

1. Above the Fold is Prime Real Estate

The content that appears without scrolling, known as “above the fold”, is your handshake, your elevator pitch, and your storefront window all in one. It should instantly answer three questions:

Who are you?
What do you offer?
Why should I care?

Clear, concise headlines paired with a striking hero image or video can hook visitors instantly.

2. Make Navigation Effortless

If users can’t find what they’re looking for quickly, they’ll leave. Keep your main menu simple, intuitive, and limited to your most important pages. Adding a sticky navigation bar can ensure visitors always have a way to explore more without getting lost.

3. Show — Don’t Just Tell — Your Value

Customer trust is built through proof. Include client logos, testimonials, case studies, or data points on your homepage. These elements establish credibility and show that you can deliver results.

4. Prioritize Mobile Optimization

More than half of web traffic now comes from mobile devices, so your homepage needs to look and function perfectly on any screen. Responsive design, thumb friendly buttons, and fast load speeds aren’t optional — they’re essential.

5. Guide Visitors to Action

A homepage without a clear call to action is like a store without a checkout counter. Whether it’s “Book a Consultation,” “Shop Now,” or “Get a Free Quote,” guide your visitors toward the next step with prominent, well placed buttons.

A First Impression That Lasts

Your homepage is often the first, and sometimes only, chance to show your brand’s personality, value, and professionalism. When designed strategically, it becomes more than just a landing page, it becomes a launchpad for conversions.

If your homepage isn’t working as hard as it could be, our team at Crowd Digital Marketing can help you turn those first few seconds into lasting customer relationships.

Contact Crowd

Client Spotlight: Five Seasons Windows & Doors

info@denvercrowd.com (Alex Schupp) — Tue, 29 Jul 2025 15:41:32 GMT

At Crowd Digital Marketing , we love spotlighting businesses that go above and beyond to serve their communities. This month’s Client Highlight features Five Seasons Windows & Doors , a trusted name in expert window and door installations across Colorado.

With projects in Boulder, Golden, Colorado Springs, and Denver, their team is known for delivering customized solutions and a smooth, worry-free process for homeowners.

Who Are Their Customers?

Five Seasons serves homeowners who are ready to improve the look, efficiency, and value of their homes. Whether it’s a young couple upgrading their first home in Denver or a retiree replacing worn-out windows in the mountains, their clients all want the same thing: expert craftsmanship with zero stress .

These customers aren’t just looking for products—they’re seeking trustworthy guidance and high-quality results , and that’s exactly what Five Seasons delivers.

A Website That Works for Their Customers

When Five Seasons partnered with Crowd, their goal was clear: build a website that makes it easy for customers to take action.

We designed a site that reflects their professionalism and communicates their 5-step process with clarity:

Consultation – Booked directly through the site for ease.
Final Measurement – Explained clearly so customers know what to expect.
Communication – Reinforced through copy and automated workflows.
Installation – Highlighted with visuals to show real results.
Quality Assurance – Reassures visitors that satisfaction is the top priority.

Results That Reflect Their Values

Five Seasons’ website is more than a digital brochure, it’s a conversion-focused tool that mirrors the same customer-first approach they bring to every home they enter.

Whether visitors are browsing on desktop or mobile, they get a clear, compelling picture of what makes this company different.

Want your business to stand out online?

At Crowd Digital Marketing, we don’t just build websites; we build tools that solve problems , guide users , and reflect the heart of the business behind the screen . Our work with Five Seasons Windows & Doors is a perfect example of what happens when a values-driven company invests in a digital presence that aligns with its customer experience.

Contact Crowd

Client Spotlight: Northside Breck’s Fresh New Look

info@denvercrowd.com (Alex Schupp) — Wed, 23 Jul 2025 22:20:53 GMT

At Crowd Digital Marketing, we love working with businesses that are staples in their communities—and Northside in Breckenridge is no exception.

Known for their craveable comfort food and laid-back vibe, Northside needed a website that reflected their personality while making it easy for customers to explore the menu, place an order, or plan their next visit.

A Modern, Visual Experience

The first thing you’ll notice on Northsi de’s new website is how visually engaging it is. We introduced subtle photo animations and a more creative layout that draws visitors in without overwhelming them.

The updated design brings energy to the site while staying true to Northside’s down-to-earth character.

Organized and Easy-to-Read Menus

One of our top priorities was restructuring the menu. Restaurant menus are often dense and hard to navigate, especially on mobile. We broke the menu into clean, scannable sections with clear headings and simplified formatting, making it easy to find breakfast favorites, lunch specials, or dinner entrees at a glance.

Built for a Better User Experience

We didn’t stop at looks. The new site is faster, easier to navigate, and optimized for mobile. Visitors can quickly:

View the full menu
Place an online order
Make a reservation
Check hours and location
Get a feel for the atmosphere before walking in the door

It’s a seamless experience that supports the hardworking team behind Northside and the customers they serve.

Want to see what a Crowd Digital Marketing redesign could do for your business?

In a town full of hungry adventurers and weekend travelers, a restaurant’s website needs to work overtime. Northside’s new site doesn’t just look better, it works better.

It tells their story, reflects their brand, and helps turn curious browsers into happy diners. We're proud to support local businesses like Northside that are doing great things in their communities, and even prouder to deliver websites that help them grow.

Contact Crowd

Updates from DudaCon 2025 - Highlighting New Duda Features

info@denvercrowd.com (Alex Schupp) — Mon, 21 Jul 2025 16:20:32 GMT

DudaCon 2025 was one for the books—and we were thrilled to be part of it. Our very own Alex Schupp took the stage this year to speak alongside other agency leaders and digital innovators, sharing how we use Duda to build smarter, faster, and more flexible websites for our clients. But beyond the spotlight, DudaCon gave us a powerful look at what’s next for agencies and the future of web design.

If there was one takeaway from the entire event, it’s this: the future of website building isn’t just faster, it’s conversational, AI-assisted, and deeply integrated with the real workflows agencies use every day.

Here are 5 major updates and 6 standout features we’re bringing back from DudaCon 2025:

1. Agencies Are Being Asked to Do More...And Duda Is Listening

From managing multi-client workflows to launching custom solutions at scale, agencies are facing more demands than ever. Duda knows this, and they’ve responded with tools that go beyond drag-and-drop editors.

Think AI copilots, natural language interfaces, automation triggers, and site creation from a simple file upload. These tools aren’t just bells and whistles, they’re systems built to help agencies grow without adding headcount.

2. AI Is Now a Core Part of the Platform

Many of the most exciting announcements at DudaCon centered around artificial intelligence. From Duda Copilot, a conversational assistant, to File-to-Site, which transforms content into full websites, Duda is making AI part of the everyday design and build process. AI is no longer an extra. It’s part of the foundation.

3. The Way People Find Businesses Is Changing

Online discovery is no longer limited to Google. More and more people are turning to AI tools like ChatGPT to find services and products. Duda is ahead of this shift with llms.txt, a new way to help AI better understand and represent your site’s content. This is about meeting users where they already are and helping our clients get found in more places.

4. Websites Are Becoming Business Tools

Today’s websites need to do more than just look good. They need to function as booking tools, sales funnels, lead generators, and hubs for business operations. Duda’s new Native Booking and Advanced Form features reflect this change. Agencies can now build sites that work harder for clients and provide clear value from day one.

6 Game-Changing Features from DudaCon 2025

Here’s a quick look at the six new features we’re most excited about:

1. MCP: Model Context Protocol

Connect AI tools like Claude or Cursor to your Duda account and perform actions with natural language commands. This makes everything from publishing blogs to managing form submissions faster and easier.

2. Duda Copilot

A conversational assistant that lives inside your Duda dashboard. Copilot helps you build and manage sites through simple prompts and understands what site you're working on in real time.

3. File-to-Site

Turn client documents or briefs into ready-to-edit websites. Whether you want to use your own copy or let AI build around a brief, this feature streamlines content workflows in a big way.

4. AI Widget Builder

Describe the widget you want, and AI will create it using Duda’s JavaScript API. Whether you're integrating external services or building something totally custom, this speeds up development and cuts down on errors.

5. Native Booking Tool

Let your clients accept and manage appointments right from their site. With features like multiple event types, calendar integration, and email reminders, this tool makes scheduling simple and scalable.

6. Advanced Forms (Coming Soon)

Build flexible, multi-step forms with conditional logic and full control over layout and design. It’s perfect for lead generation, appointment booking, and user engagement.

Our Takeaway

DudaCon 2025 wasn’t just about announcements. It was about a bigger shift in how websites are built, managed, and discovered. Duda is helping agencies move faster, work smarter, and deliver better results for clients. We're already thinking about how to bring these new features into our own processes and projects.

Whether you're a small business looking for your first site or an established brand ready to scale, the new tools coming to Duda make it easier than ever to grow your presence online and meet your customers where they are.

Contact Crowd

Common Web Design Mistakes and How to Fix Them

info@denvercrowd.com (Alex Schupp) — Tue, 15 Jul 2025 19:21:24 GMT

At Crowd Digital Marketing, we’ve worked with businesses and organizations across industries who come to us with one big question: “Why isn’t my website bringing in leads, calls, or sales?” More often than not, it’s not because their services are lacking—it’s because their website is.

Here are some of the most common web design issues that could be costing you conversions—and what to do about them:

Slow Load Times

If your website takes more than a few seconds to load, you’re losing visitors. People are impatient online—and so is Google. A slow site can impact both your search rankings and your user experience.

How to fix it:

Optimize image sizes and file formats
Use performance-focused hosting
Minimize unnecessary plugins and scripts
Enable caching and compression

Weak or Confusing CTAs

If users can’t figure out what you want them to do, they won’t do anything. A great CTA (call-to-action) should be clear, specific, and easy to find.

How to fix it:

Use action-oriented language: “Schedule Your Free Consultation,” not “Submit”
Make buttons stand out visually
Place CTAs in logical places throughout your content
Test different versions to see what performs best

Outdated or Unprofessional Design

First impressions matter. An outdated website can make your business seem less credible or trustworthy—even if your service is top-notch.

How to fix it:

Refresh your branding and layout to reflect your current offerings
Choose a modern, mobile-friendly design
Avoid clutter and focus on clean, intuitive layouts
Invest in quality visuals that represent your brand well

Not Mobile-Optimized

More than half of all web traffic comes from mobile devices. If your site isn’t responsive, you’re missing out on conversions from people browsing on phones and tablets.

How to fix it:

Use a mobile-first design approach
Test your site on multiple screen sizes
Simplify navigation for smaller devices
Ensure forms and buttons are touch-friendly

Don't Let Your Website Be the Weak Link

Your website should be working for you—not against you. If you’re not seeing the conversions you expect, it may be time to take a closer look at how your site is built, designed, and optimized.

At Crowd Digital Marketing, we design websites with purpose—sites that are fast, intuitive, mobile-friendly, and results-driven.

Contact Crowd

Beat the Heat with Kakigori Ken — Denver’s Dreamiest Shaved Ice Pop-Up

Mon, 07 Jul 2025 16:31:07 GMT

If you’re in Denver this summer and looking for a refreshingly unique way to cool down, Kakigori Ken should be at the top of your list. This Japanese dessert pop-up, located at The Source Hotel , is scooping up artfully crafted shaved ice treats that go way beyond your average snow cone.

What is Kakigori?

Kakigori is a traditional Japanese dessert that dates back centuries. Unlike American-style snow cones or slushies, kakigori is made using slow-frozen, high-density ice blocks that are finely shaved into a light, fluffy texture, more like fresh powder snow than crushed ice. Topped with house-made syrups, condensed milks, and creamy yogurts, these desserts melt in your mouth and deliver bold, seasonal flavors in every bite.

At Kakigori Ken, everything is made in-house with a focus on local and sustainable sourcing. Their dairy comes from Longmont, CO, and the fruits are sourced from local growers like Ela Family Farms in Hotchkiss, CO. They even repurpose “imperfect” fruits that would otherwise go to waste. Bonus: they’re also serving up Japanese cream puffs from local favorite Miyagi-Dough.

Summer Flavors to Try

Expect the menu to rotate throughout the season, but some highlights include:

Strawberry Shortcake Kakigori – layered with fresh strawberry syrup, house-made condensed milk, and a hint of vanilla
Matcha Milk – rich, earthy matcha paired with creamy condensed milk and fluffy shaved ice
Yuzu Citrus Splash – a tart and tangy flavor bomb with bright citrus notes and a zesty punch

Each dessert is as beautiful as it is delicious—definitely Instagram-worthy.

Who’s Behind It?

Kakigori Ken is the summer brainchild of Chef Kenta Kamo, the culinary genius and co-owner behind the Michelin-recommended Temaki Den . After experimenting with a kakigori machine at Temaki Den and tapping into his deep love for icy desserts, Chef Kamo launched Kakigori Ken in 2024 to bring this slice of Japanese tradition to Denver.

Crowd’s Creative Touch

We’re proud to have partnered with both Temaki Den and Kakigori Ken to bring their websites and digital presence to life. For Kakigori Ken, our team created custom illustrations that match their fun, fresh, and modern vibe, while still honoring the dessert’s deep cultural roots. From branding to web design, we made sure the online experience felt just as delightful as their shaved ice creations.

Check out the websites we built:
�� Temaki Den Website
�� Kakigori Ken Website

About Us

Crowd Digital Marketing is a Denver-based team of web designers and marketing experts who partner with growing brands to tell their stories and drive results. Founded in 2017, we work primarily on the Duda platform and are proud to support incredible local businesses like Kakigori Ken and Temaki Den.

Want to work with us?

Contact Crowd

Cool Off in the Mile High City: 8 Things to Do in Denver When It’s Too Hot Outside

info@denvercrowd.com (Alex Schupp) — Wed, 02 Jul 2025 17:01:18 GMT

When summer hits Denver in full force, those bright blue skies can quickly go from charming to scorching. If you're trying to stay cool while still making the most of the season, we’ve got you covered. From local favorites to creative escapes, here are eight great ways to beat the heat in the Mile High City.

1. Grab a Scoop from a Local Ice Cream Staple

Nothing says summer like a cold treat. Visit Denver favorites like Little Man Ice Cream in LoHi, Sweet Action on Broadway, or High Point Creamery in Hilltop. Little Man even has shaded seating and misters to help you stay comfortable while you enjoy your cone.

2. Explore the Cool, Immersive World of Meow Wolf

Step out of the heat and into a surreal indoor experience at Meow Wolf Denver. Known as Convergence Station, this immersive art exhibit is packed with interactive spaces and wild visuals. It's a creative escape with full air conditioning.

3. Hit the Water at Cherry Creek Reservoir

If you’re craving time outdoors but want to stay cool, head to Cherry Creek State Park. Rent a kayak or paddleboard, pack a cooler, and spend the afternoon floating on the water. It’s a refreshing way to get some sunshine without overheating.

�� Image 1: Colorado Springs Gazette, Image 2: Meow Wolf, Image 3: Cherry Creek Basin Water Quality Authority

4. Sip Something Cold at a Local Brewery

Denver’s craft beer scene is thriving, and many breweries have shaded patios or air-conditioned tasting rooms. Check out spots like Ratio Beerworks in RiNo or Cerebral Brewing on Colfax for a refreshing pint in a relaxed setting.

5. Wander Through a Museum

Take a break from the sun and dive into Denver’s museum scene. The Denver Art Museum and the Museum of Nature & Science both offer creative exhibits and climate-controlled comfort.

6. Find a Hidden Speakeasy

Underground bars tend to stay nice and cool, making them perfect for hot days. Try Retrograde , tucked behind an ice cream shop, or Green Russell , located beneath Larimer Square. Both spots offer creative cocktails and a cozy atmosphere.

�� Image 1: Ratio Beerworks, Image 2: Denver Art Museum, Image 3: Secret Denver

7. Watch a Movie at an Indie Theater

Sometimes, all you need is a dark, cool theater and a good movie. Check out Landmark’s Mayan Theatre or SIE FilmCenter for indie films, documentaries, and more in unique settings.

8. Take a Quick Trip to Higher Elevation

When the city feels too hot, heading for the mountains is always a good idea. Visit spots like Echo Lake , drive the Mount Evans Scenic Byway , or explore Nederland for cooler temperatures and scenic views, all just a short drive from Denver.

Hot days in Denver don’t have to keep you cooped up. Whether you want to stay in town or take a quick trip to cooler ground, there are plenty of ways to stay comfortable while soaking up everything summer has to offer. See you out there!

Contact Crowd

The 3 R’s of Web Design: Reliability, Responsiveness, and Results

info@denvercrowd.com (Alex Schupp) — Mon, 30 Jun 2025 15:50:48 GMT

Your website isn’t just a digital business card—it’s your 24/7 storefront, lead generator, and brand ambassador. At Crowd Digital Marketing, we believe every effective website is built on three key pillars: Reliability, Responsiveness, and Results . Whether you're launching a new site or optimizing an existing one, these "3 R’s" are what separate a good website from a great one.

1. Reliability

A reliable website isn’t just one that looks good—it’s one that works consistently.

No outages: Your site should stay up and running even during traffic surges.
Secure hosting & backups: We use trusted hosting partners and schedule regular backups so your data is always protected.
SSL certificates & HTTPS: These ensure your site is secure, your users’ data is protected, and your brand builds trust.
Ongoing monitoring: Regular checkups help us catch issues before they cause problems.
Everything works, every time: Buttons, forms, and widgets should function as expected—no broken links or glitches.
Fast updates: When you need to make a change, your web team should act quickly and reliably.

When your site is reliable, your visitors feel confident—and that confidence leads to action.

2. Responsiveness

Today’s users browse on phones, tablets, laptops, smart TVs—you name it. A responsive website makes sure they all have a seamless experience.

Mobile-first design: We build with mobile in mind first, then scale up for larger screens.
Cross-device compatibility: Your site should work beautifully on every screen size and browser.
Accessibility matters: From screen reader support to high-contrast design, inclusive web design helps everyone access your content.
Speed optimization: Fast load times are essential, no matter the user’s device or internet connection.
UX/UI design that adapts: Good design doesn’t just look good—it responds to user behavior and needs in real time.

A responsive site meets people where they are and gives them a reason to stay.

3. Results

At the end of the day, your website should be more than just pretty—it should perform.

Measurable goals: Whether it's more calls, contact form submissions, or online purchases, your site should support your mission.
SEO + strategy: We optimize for search engines so your site ranks well and gets found by the right people.
Conversion-focused: Clear CTAs guide visitors toward action.
Analytics & tracking: Tools like Google Analytics and Hotjar give insight into what’s working—and what’s not.
Integrations that work for you: From CRMs to donation platforms, we build systems that support your goals.
Ongoing refinement: Regularly reviewing KPIs helps us adjust strategy and improve ROI over time.

A website that delivers results is one that earns its keep—and then some.

Need a site that checks all 3 R’s?

Whether you're building from scratch or need to optimize your current setup, Crowd Digital Marketing is here to help. Let’s create a site that’s reliable, responsive, and gets results.

Contact Crowd

What Your Website Is Telling Visitors—Whether You Realize It or Not

info@denvercrowd.com (Alex Schupp) — Thu, 26 Jun 2025 16:47:30 GMT

Your website is speaking on your behalf.

Before a customer sends a message, makes a purchase, or walks through your doors, they’re forming opinions based on what they see online. In many cases, your website is their very first interaction with your brand—meaning it’s already communicating something long before you say a word.

At Crowd Digital Marketing, we’ve worked with brands across industries—from Michelin-recognized restaurants to political campaigns and local Denver institutions. And we’ve learned one universal truth:

Every website tells a story.
The key is making sure it’s the right one.

Here are six common messages your website might be sending—and how we help clients rewrite that narrative to better reflect who they are and what they offer.

1. “We’re Stuck in the Past”

Outdated design, non-responsiv e layouts, slow loading speeds

A website that feels clunky or out of date often signals that a business may be behind the times or inattentive to detail. That first impression can discourage trust and confidence.

How we help:

With a clean, modern design and a mobile-first user experience. For example, we worked with Temaki Den to design a site that reflects the elegance and precision of their sushi—while staying fast, responsive, and visually compelling across all devices.

2. “We’re Not Sure What You Should Do Here”

No clear calls to action, confusing navigation, unclear messaging

Visitors should never have to guess where to go next. If your site lacks focus or direction, users are more likely to leave without taking action.

How we help:

We build strategic, intuitive user journeys. When we redesigned the Breckenridge Dining Passport site, we made the donation and signup process front-and-center—helping drive engagement and support for the community.

3. “We’re Just Like Everyone Else”

Generic layout, stock photography, templated language

If your website blends in, you miss the opportunity to differentiate yourself. Today’s consumers expect authenticity and originality—especially from local and purpose-driven brands.

How we help:

We design websites that reflect personality and values. Just look at our work for Tony Tenderonis —a unique Denver sports bar with a bold identity. We built a site that matches their brand voice and creates a lasting impression.

4. “We Don’t Prioritize Trust”

Missing contact details, no testimonials, lack of transparency

People do business with companies they trust. A website without real proof points—like social proof, reviews, or team bios—can create friction or uncertainty.

How we help:

We incorporate credibility elements throughout. For Mintz Heating & Cooling , a Florida-based HVAC company, we used customer reviews, service details, and clear calls to action to help potential customers feel confident reaching out.

5. “We’re Not Built for Mobile”

Desktop-only design, clunky functionality on smartphones

With more than half of all web traffic coming from mobile devices, having a responsive website is no longer optional—it’s expected.

How we help:

Every site we build is mobile-optimized from day one. Whether it’s an eCommerce platform like Sports Obsession or a local venue like The Jaguar Room , we ensure that the mobile experience is just as powerful as desktop.

6. “We Understand You—and We’re Worth Your Time”

Professional design, clear messaging, intentional branding

When done right, your website instantly communicates value, clarity, and alignment with your audience. It doesn’t just look good—it builds trust and drives action.

How we help:

We combine design, strategy, and storytelling to create websites that convert. Whether you're a nonprofit, political candidate, small business, or growing brand, our goal is the same: help you connect with the right people, in the right way.

Is Your Website Saying What You Want It to Say?

Your website is a 24/7 reflection of your business. If it’s not building trust, telling your story, and guiding users toward action, it’s probably time for a refresh.

Let’s talk about how we can help.

Contact Crowd

What Social Media Networks Should I Post On—and How Often?

info@denvercrowd.com (Alex Schupp) — Wed, 04 Jun 2025 19:23:18 GMT

Let’s be real: social media can feel overwhelming when you’re trying to run a business or grow a cause. You know you should be posting, but where? How often? And what the heck should you say?

At Crowd Digital Marketing, we help brands, nonprofits, and campaigns use social media in a way that feels authentic, manageable, and—most importantly—effective. So here’s our take on what platforms to focus on, how often to post, and what kinds of results you can expect.

First, What Are You Trying to Accomplish?

Social media isn’t one-size-fits-all. Before choosing platforms or setting a posting schedule, think about your goals. Some common ones we see:

Increase brand awareness
Drive web traffic or clicks
Sell products or services
Promote events or fundraisers
Grow community or engagement
Build credibility and trust
Humanize your business

Knowing what you want to get out of social helps guide what content you share—and where.

What Platforms Should I Post On?

Here’s a quick breakdown of the major players:

Instagram – Great for visual content, behind-the-scenes, storytelling, Reels, and brand-building
Facebook – Ideal for community connection, events, and reaching a broader (often older) audience
LinkedIn – B2B content, professional wins, team updates, and thought leadership
TikTok – Great for authentic video, trends, and younger audiences
X (formerly Twitter) – Useful for real-time updates, announcements, and engagement (still good for campaigns and causes)

Pro tip: You don’t have to be everywhere. Pick 1–3 platforms that match your audience and bandwidth, and stay consistent.

How Often Should I Post?

There’s no magic number—but here are some example cadences based on real-world clients and goals:

�� Real Estate (like Florence Realty Co.)

Platforms: Instagram + Facebook
Frequency: 3x per week
Why it works: Regular posting keeps them top-of-mind in a fast-moving market. We highlight listings, Denver neighborhoods, and lifestyle content.

��‍♀️ Small Local Business (e.g., yoga studio or café)

Platforms: Instagram + TikTok
Frequency: 3–5x per week
Content ideas: Daily specials, staff spotlights, customer shoutouts, class schedules, or local events

�� Nonprofit or Cause

Platforms: Facebook + Instagram + LinkedIn
Frequency: 2–4x per week
Content ideas: Mission spotlights, donor thank-yous, grant announcements, volunteer stories, event promos

�� The key? Sustainability . What can you actually keep up with based on your team’s size and resources?

If you need help, that’s where we come in. We offer social media management (including scheduling tools!) so you can stay consistent without the stress.

Tools & Tips for Staying Consistent

Use scheduling tools like Buffer, Later, or Meta Business Suite
Batch content ahead of time so you’re not scrambling every day
Lean into seasonal relevance—like summer tips, holidays, or trending topics in your community
Repurpose content across platforms in different formats

Bonus? If you work with us at Crowd, we’ll handle the posting for you, schedule it out, and tailor your strategy based on your goals.

Social That Feeds Your Website

One of our favorite features? We embed social media feeds directly into the websites we build on the Duda platform.

That way, site visitors can see your latest updates, photos, and real-life moments right from the homepage. It’s a great way to build trust, show off your personality, and keep your site feeling fresh—without constant updates.

Stay Consistent, Stay Seen

Social media doesn’t have to be a full-time job—it just has to be intentional. Start with clear goals, pick the platforms your audience actually uses, post at a pace you can maintain, and share content that feels human and helpful.

If you want a partner to take it off your plate (or just need a little guidance), we’ve got your back. Let’s grow your Crowd.

Contact Crowd

How Going Digital Took the Breckenridge Dining Passport to the Next Level

info@denvercrowd.com (Alex Schupp) — Thu, 22 May 2025 17:06:00 GMT

We love when a project makes a real difference — and that’s exactly what happened with the Breckenridge Dining Passport .

In Spring 2025, we partnered with the Breckenridge Restaurant Association to bring their long-standing Dining Passport into the digital age. By building a custom website for online signups and information, we made it easier than ever for locals and visitors to support a great cause — and the results speak for themselves.

Over $14,000 Raised (and Nearly 1,000 Passports Sold!)

In just one season, the Breckenridge Dining Passport raised over $14,000 to fund scholarships for Summit County students . Nearly 1,000 passports were sold , a massive increase over past efforts. This digital-first campaign far surpassed previous (non-digital) versions — both in reach and in impact.

We’re proud to have played a role in helping the Restaurant Association increase accessibility, streamline sales, and ultimately boost scholarship funding. Going digital doesn’t just mean better UX — it can mean a bigger difference in the community.

What’s the Breckenridge Dining Passport?

If you’re not familiar, the Dining Passport is a locals-loved spring tradition. For just $15 , supporters get access to exclusive deals at 30+ restaurants around Breckenridge.

Think:
�� Two-for-ones
�� Breakfast specials
�� Happy hour deals
�� Prix fixe menus
�� Free items with purchase
�� And more — from casual to fine dining.

Each participating restaurant sets its own unique offer and schedule, and diners can view the lineup of participating spots before purchasing (like watching a movie trailer). Once signed up, they get full access to all the deals (the feature presentation!).

In a push toward sustainability , the Passport is now digital-only — no more printing or plastic. It’s a more eco-conscious way to enjoy Breck’s vibrant food scene while supporting the future of local students.

A Win for Community, Restaurants, and Digital Strategy

This project is a great example of how thoughtful digital tools can amplify community initiatives. From custom landing pages to streamlined payment systems, we made sure the Breck Passport site was easy to navigate, visually engaging, and optimized for mobile (because most people are signing up on the go).

We’re honored to work with organizations like the Breckenridge Restaurant Association , where good food meets good impact. Here's to even bigger results next season!

Looking to take your next campaign further?

At Crowd Digital Marketing, we specialize in helping organizations like the Breckenridge Restaurant Association amplify their mission with smart, effective digital tools. Whether you're aiming to boost fundraising, increase engagement, or streamline the user experience, we’ll build the strategy, and the website, to make it happen.

Ready to launch something great? Reach out today and let’s chat about how we can bring your next project to life — and help your organization thrive online.

Contact Crowd

The Jaguar Room: A Bold, Beat-Driven Website for One of Denver’s Hottest Underground Venues

info@denvercrowd.com (Alex Schupp) — Thu, 08 May 2025 20:28:56 GMT

At Crowd Digital Marketing, we don’t just build websites — we build experiences. Whether it’s a local music venue or a national brand, our goal is the same: to capture your identity, connect with your audience, and drive results. That’s exactly what we did for one of our favorite recent projects: The Jaguar Room in Denver, Colorado.

This funky, fresh, and fiercely local venue needed a website that matched its high-energy personality — and we delivered.

Creating a Digital Experience That Moves

The Jaguar Room isn’t your typical music space. It’s a bold, art-forward venue known for immersive events , dance parties, and unique underground vibes. So when they came to us for a website, we knew it had to be more than functional — it had to move.

Our team worked closely with theirs to build a custom site on the Duda platform , known for its performance, flexibility, and visual impact. Here’s how we brought their vision to life:

Vibrant Graphics + Embedded Video
From the jump, visitors are met with motion and rhythm. We wove in high-energy visuals, music-inspired animations, and custom graphics to capture the full Jaguar Room effect — even through a screen.

Integrated Ticketing + Event Pages
Behind all the flash is real function. We built in seamless ticketing and event management tools , so visitors can easily browse upcoming shows and grab tickets without getting lost or redirected.

Easy Navigation with a Dancy Vibe
Despite the energetic look and feel, the site is simple and intuitive to navigate . Users can find what they need fast, whether they’re planning a night out or just want to explore the space.

Design Meets Strategy

While this site leans into playful, artistic expression, the strategy behind it is serious. A venue like The Jaguar Room thrives on momentum and engagement, so every design choice was made with purpose — to boost attendance, build loyalty, and reflect the venue’s unique brand .

As with all of our clients, we tailored the design and backend tools to fit their specific goals. Our web team made sure everything functions across devices, loads quickly, and reflects a true sense of place.

Work With Crowd

Founded in 2017 and proudly based in Denver, Crowd Digital Marketing partners with businesses looking to grow, refresh, and evolve their digital presence. Our fully virtual team of web design pros and marketing experts works closely with clients to tell better stories, boost conversions, and stand out online.

Whether you’re a venue, a retail brand, or a service-based business, we’re ready to build your next digital home — one that works as great as it looks.

Contact Crowd

Spring in Denver: What to Do (and Eat!) This Season

info@denvercrowd.com (Alex Schupp) — Wed, 30 Apr 2025 23:05:29 GMT

Spring in Denver is that sweet spot between snow and summer—when the city comes alive with outdoor patios, budding trees, and events almost every weekend. Whether you're local or planning a visit, here's your guide to making the most of Denver this spring.

1. Explore the Great Outdoors

With over 200 parks and miles of scenic bike trails, spring is the perfect time to get outside. Try Washington Park for a laid-back picnic or rent a bike and cruise the Cherry Creek Trail.

2. Check Out Local Events

From farmers markets to food truck festivals, Denver's spring events calendar is packed. Don’t miss the Denver Arts Festival or a Rockies game at Coors Field.

3. Dine Al Fresco

Patio season is officially back! Whether you’re in RiNo, LoHi, or South Pearl, grab a table in the sun and check out:

Con Safos (authentic flavors and creative cocktails in the heart of Santa Fe Arts District)
Swanky’s (a lively LoDo staple with classic American eats and springtime rooftop vibes)
El Patio (perfect for margaritas and sunshine in the Highlands)

4. Day Trips & Weekend Getaways

Spring is perfect for quick escapes. Golden, Boulder, and Red Rocks are all within an hour’s drive—and full of trails, concerts, and great coffee shops.

5. Discover Hidden Gems with the Breckenridge Dining Passport

Okay, it’s not in Denver—but our team helped launch the 2025 Breckenridge Dining Passport and it’s a perfect excuse for a spring mountain day trip. With 30+ restaurant deals and proceeds going to local scholarships, it’s a foodie experience with heart.

Get your Passport here .

Spring in Denver is all about soaking up sun, discovering something new, and supporting local. Follow Crowd Digital Marketing for more seasonal guides, local business highlights, and digital marketing insights.

Contact Crowd

Breckenridge Dining Passport Goes Digital for Spring 2025 – Website Built by Crowd Digital Marketing

info@denvercrowd.com (Alex Schupp) — Mon, 21 Apr 2025 16:12:13 GMT

We're excited to share one of our latest launches at Crowd Digital Marketing: the brand-new Breckenridge Dining Passport Spring 2025 website, which officially went live on April 21 ! This season marks a digital turning point for a beloved local tradition — and we're proud to be part of it.

A Local Tradition, Reimagined

For years, the Breckenridge Dining Passport has been a staple for both locals and visitors looking to explore the town’s vibrant food scene. Originally available only in a physical booklet, the Passport offered exclusive deals at a wide variety of local restaurants during the spring and fall shoulder seasons.

Beyond dining perks, it’s also been a way to give back to the community, with 100% of Passport proceeds funding scholarships for local students through the Breckenridge Restaurant Association (BRA) .

In 2024 alone, BRA awarded $8,000 in scholarships — an amazing community impact made possible by Passport supporters.

A Digital Experience That’s Easier Than Ever

This spring, the Passport is fully digital — and that comes with a lot of perks. No more keeping track of a paper booklet, flipping through pages, or worrying about wear and tear. The new website allows users to:

Purchase the Passport online for just $15
Instantly access exclusive deals and restaurant offers
Explore an interactive map of participating locations
View an image gallery of all participating restaurants
Click into each restaurant to read about offers, terms, and hours

All offers are valid between April 21 and June 12, 2025 , and one Passport is good for two people .

Who Benefits from the Digital Passport?

This upgrade benefits more than just users looking for a great meal. The entire Breckenridge community stands to gain:

Local restaurants get increased visibility and spring traffic
Students benefit from scholarship funding
Passport holders enjoy exclusive savings and discover new go-to spots

It’s a win-win-win — all wrapped in a seamless, user-friendly digital experience.

A Sneak Peek at the Restaurants

From cozy cafes to elevated dining experiences, the Spring 2025 Passport includes a stellar list of participating restaurants. Some highlights include:

And many more! Be sure to check out the full list of participating restaurants and browse the offers map for easy planning.

Built by Crowd Digital Marketing

At Crowd Digital Marketing, we love helping local organizations build digital tools that make a real impact. From planning the user journey to designing interactive restaurant galleries and maps, this project was all about creating a clean, mobile-friendly experience that captures the fun and flavor of Breckenridge.

If you’re a community organization or business looking to go digital with your next idea, we’d love to help.

Contact Crowd

Client Spotlight: Mintz Heating & Cooling – A Digital Transformation Rooted in Results

info@denvercrowd.com (Alex Schupp) — Wed, 16 Apr 2025 17:45:16 GMT

At Crowd Digital Marketing, we pride ourselves on creating custom digital experiences that help our clients grow—and working with Mintz Heating & Cooling was no exception. Based in Florida, Mintz Heating & Cooling is known for their reliable HVAC services and top-tier expertise in installations, repairs, and mini-split systems. When they came to us, they had one clear goal in mind: take their online presence to the next level —and we were ready to make it happen.

Project Goals

Mintz Heating & Cooling partnered with Crowd Digital Marketing to:

Boost SEO performance and increase visibility on Google
Generate more high-quality leads
Redesign the website to better showcase their HVAC specialties, especially in installations and mini-split systems
Implement a secure, cloud-based content management system for smoother updates and better security
Provide monthly analytics reports to track progress, performance, and user engagement

With these goals as our foundation, we dove into a full website redesign and strategic digital refresh.

Website Features & Functionality

The new Mintz Heating & Cooling website was built to combine sleek design with smart functionality. Here are a few of the upgrades we implemented:

�� Clickable contact info in the header – so visitors can reach out without hesitation
�� Map and service areas clearly listed – helping customers know exactly where Mintz operates
�� Clear calls to action on every service page – encouraging users to request quotes or schedule service
�� Google reviews front and center – building trust and credibility with every new visitor
�� Intuitive navigation and a “Get a Free Quote” button right on the nav bar – making it easy for users to take the next step
�� Cloud-based CMS – so the Mintz team can make updates anytime, anywhere

These features work together to create a seamless user experience that reflects Mintz’s professionalism and top-quality service.

The Results

We’re honored to receive this glowing review from Thurman Mintz , the business owner:

“We recently switched to using Crowd Digital Marketing and have been happy ever since. We work with Alex, and not is he fantastic and prompt on replies of taking care of what we ask for, we have already seen results. Customers are able to quickly and easily get a hold of us and streamline exactly what we need—not to mention the amazing quality of our website!! They are very professional, and they follow up and everything which is very important to us. We highly recommend them!!!”

Thank you, Thurman , for trusting us with your vision and giving us the opportunity to help grow your business online. It’s been a pleasure working with you!

And a special thank you to Ashley , the Office Manager at Mintz Heating & Cooling, for her incredible collaboration throughout the project. Her organization, communication, and support helped everything run smoothly from start to finish.

Results So Far

Since the relaunch, Mintz Heating & Cooling has already seen a measurable increase in engagement and leads coming from their website. With our monthly analytics reports, their team can now easily track what’s working—and continue building on that momentum.

Need a website that works as hard as you do?

Let’s chat. At Crowd Digital Marketing, we help businesses like Mintz Heating & Cooling turn their websites into lead-generating machines—with clean design, smart strategy, and continuous support.

Contact Crowd

Exploring London and South England in April

rachael@denvercrowd.com (Rachael Facey) — Mon, 14 Apr 2025 16:56:06 GMT

Exploring London as a Solo Traveler

Hi! I’m Rachael Facey, the Content Coordinator at Crowd Digital Marketing. Earlier this spring, I had the opportunity to take a solo trip to London. It turned out to be one of my favorite travel experiences yet, and I’m excited to share some highlights with you!

While I had originally planned to hop around to multiple cities during my stay, I decided to make London my home base and take a few day trips from there. Looking back, I’m really glad I did. There was more than enough to explore in London itself, and having one “home” for the week made it easy to settle in and enjoy the city at a comfortable pace.

Day Trips to York, Bath, and Oxford

That said, I still wanted to venture beyond the city and experience more of southern England. I knew England had more to offer than just London and I wanted to take advantage of the incredible public transportation the UK has to offer. I took three day trips: York, Bath, and Oxford. Oxford ended up being my favorite because of its incredible architecture, rich academic history, and a few recognizable Harry Potter filming locations. Walking through centuries-old buildings and seeing where students have studied for generations was incredible and surreal!

London’s Markets and Unexpected Gems

Back in London, I spent a lot of time exploring outdoor markets. One of the best surprises of the trip was stumbling upon a small market in Marylebone, filled with fresh flowers, produce, and pastries. I also visited the Columbia Road Flower Market in Shoreditch (a must-see, but be prepared for huge crowds!) and the well-known Borough Market, where I ate the iconic paella and chocolate-covered strawberries.

Exploring Neighborhoods, Shops, and Hidden Corners

I also explored some of London’s most lively neighborhoods, including SoHo, Chinatown, and Carnaby Street. These areas were full of energy, great food, and colorful storefronts.

As a book lover, I couldn’t resist popping into a few bookshops while I was out and about. The Notting Hill Bookshop was a fun stop, but Daunt Books in Marylebone was a huge highlight. The Edwardian interior alone was incredible, along with the wide selection of old and new books. I did not have enough space to take home a lot of books, so I decided to browse and take some photos instead.

Classic London Sights and Serene Parks

Of course, I made sure to check off some of the classic London experiences like Big Ben, the London Eye, and Buckingham Palace. But what really stood out to me were the green spaces. London’s parks are beautifully maintained, especially in the springtime.

I spent time wandering through Regent’s Park, Hyde Park, and the gardens near Buckingham Palace (St. James’s Park), all of which were buzzing with locals enjoying the warm and sunny weather.

Why I Loved Traveling Solo

Traveling solo meant I kept my evenings pretty low-key, but I loved having the freedom to plan each day exactly how I wanted. London felt very safe and walkable, and I never once felt uncomfortable exploring on my own. Navigating train stations for day trips was comfortable and easy, given how thorough their public transportation is. The trip left me feeling excited to visit London again!

Celebrating New Beginnings: The Mercury Cafe Transitions to The Pearl

info@denvercrowd.com (Alex Schupp) — Wed, 26 Mar 2025 16:51:03 GMT

A New Chapter for a Historic Space

Denver’s iconic Mercury Cafe is entering a new chapter as it transitions into The Pearl, a fresh concept led by the passionate owners of the beloved lesbian speakeasy Pearl Divers. This shift marks not only a change in name but also an opportunity to continue the legacy of inclusivity and community that the Mercury has fostered for over 50 years.

(Source: Westword )

A New Era with Familiar Values

After announcing the search for new tenants last August, Mercury Cafe owner Danny Newman has officially leased the historic space at 2199 California Street to Dom Garcia and Ashlee Cassity. Known for creating vibrant, inclusive spaces, Garcia and Cassity are committed to revitalizing the venue while respecting its rich cultural history.

Pearl Divers, previously located within Your Mom's House on East 13th Avenue, earned a reputation as a welcoming haven for Denver’s LGBTQIA+ community. Now, with The Pearl, they plan to amplify that spirit on a larger scale, ensuring the space remains a beacon of creativity, celebration, and connection.

(images taken from Denverite )

Honoring the Past, Embracing the Future

In a heartfelt statement on social media, the owners of The Pearl expressed their gratitude for the opportunity to breathe new life into the cherished space. While the Mercury Cafe name will not carry on, its spirit of community engagement and artistic expression will undoubtedly live on.

“Our goal is not to revive the location, but to make it thrive in a way that is responsible and ethically aligned with our values,” they shared.

Supporting Local and Building Community

At Crowd Digital Marketing, we celebrate stories like this that highlight the strength and resilience of Denver's local businesses. We believe in amplifying voices that foster inclusive environments and are proud to support businesses that make a positive impact.

Stay tuned for updates on The Pearl’s opening and upcoming events. Whether you’re a longtime patron of the Mercury Cafe or a newcomer eager to experience this revitalized space, there’s no doubt The Pearl will continue to be a cherished part of Denver's vibrant cultural landscape.

Contact Crowd Digital Marketing to discover how we can help your business thrive in Denver and beyond!

Contact Crowd

5 Essential Marketing Tips to Elevate Your Brand Online

info@denvercrowd.com (Alex Schupp) — Wed, 19 Mar 2025 16:08:13 GMT

Elevating Brands Through Thoughtful Web Design

Marketing your business in today's digital world can feel overwhelming. With so many platforms and strategies available, knowing where to start can be a challenge. At Crowd Digital Marketing, we help brands cut through the noise and create campaigns that drive real results. Here are five essential tips to elevate your brand online.

1. Prioritize a User-Friendly Website

Your website is often the first interaction potential customers have with your brand. Make it count! Ensure your site is mobile-responsive, easy to navigate, and visually appealing. Incorporating clear calls to action (CTAs) and reducing unnecessary clutter can significantly improve user experience and conversions.

2. Leverage the Power of SEO

Search Engine Optimization (SEO) helps your business get found on search engines like Google. Focus on keyword research, optimize your on-page content, and ensure your website loads quickly. Regularly updating your blog with relevant, high-quality content can also improve your rankings.

3. Engage Your Audience on Social Media

Social media is a powerful tool for building brand awareness and connecting with your audience. Determine which platforms your customers use most and create content that resonates with them. Don’t just promote products—share behind-the-scenes content, customer stories, and industry insights.

4. Invest in Paid Advertising

Platforms like Google Ads and social media offer paid advertising options to reach a wider audience. With a well-planned Pay-Per-Click (PPC) strategy, you can generate leads and drive traffic to your website. Monitor your ad performance and adjust your campaigns to maximize ROI.

5. Track Your Results and Adjust

Data is your best friend in digital marketing. Use tools like Google Analytics and social media insights to track your campaign performance. Identify what’s working, what’s not, and make adjustments to optimize your results over time.

Ready to Take Your Marketing to the Next Level?

At Crowd Digital Marketing, we specialize in web design, social media management, SEO, and paid advertising to help businesses like yours grow. Whether you're looking for a complete website redesign or need support with your digital strategy, we’re here to help.

Contact Crowd

Crafting a Seamless Digital Experience: 59 Niseko's Website Redesign with Crowd Digital Marketing

info@denvercrowd.com (Alex Schupp) — Tue, 18 Mar 2025 16:44:35 GMT

Elevating Brands Through Thoughtful Web Design

At Crowd Digital Marketing, we specialize in creating visually stunning, user-friendly websites that capture the essence of our clients' brands. When 59 Niseko, a vibrant tattoo studio in Niseko, Japan, approached us for a website redesign, we knew it was an opportunity to create something special.

A Vision for Seamless Design

59 Niseko is known for its striking American Traditional, Hong Kong Traditional, and Japanese Traditional tattoos. With international visitors and local clientele, their website needed to reflect the shop’s artistic expertise while providing a seamless booking experience.

Our team worked closely with the 59 Niseko team to bring their brand to life online.

Dynamic Visuals and Movement

One of the standout features of the 59 Niseko website is the strategic use of motion and visuals. From the homepage to the artist portfolio pages, subtle animations and transitions bring the artwork to the forefront. The fluid design enhances user engagement and captures the shop’s creative energy.

Intuitive Navigation and Booking

We prioritized user experience by ensuring visitors could easily find what they needed. Clear call-to-action buttons and a streamlined navigation bar guide users to book appointments, view artists’ portfolios, or learn more about the shop. The responsive design ensures a flawless experience across desktop, tablet, and mobile devices.

Connecting Through Storytelling

59 Niseko's brand story is an essential part of its identity. Through thoughtful design and engaging visuals, we showcased their journey from a small shop in Hirafu to their current location in central Kutchan. Visitors can explore the shop’s cultural influences and artistic specialties, encouraging deeper connection and trust.

Results That Speak for Themselves

Since launching the redesigned website, 59 Niseko has experienced increased inquiries and bookings. The improved navigation, clear booking links, and visually compelling design have contributed to greater visitor engagement and a stronger online presence.

272 form submissions
23,000+ page views
9,000+ site visits

Let Us Tell Your Story

At Crowd Digital Marketing, we believe every brand has a story worth sharing. Whether you’re a local business or an international destination like 59 Niseko, our expert team can help you craft a digital experience that resonates with your audience.

Contact Crowd

Denver’s Restaurant Scene is Thriving - And Smart Digital Marketing is Fueling the Hype

info@denvercrowd.com (Alex Schupp) — Thu, 13 Mar 2025 19:36:36 GMT

Denver’s food scene is exploding with creativity, and local favorites like Toni Tenderonis , Con Safos , Swankys , Kakigori Ken , and Temaki Den are leading the charge. But what sets these spots apart from the rest? Beyond incredible menus and unique dining experiences, these restaurants have mastered the art of digital marketing to build cult followings and loyal customer bases.

The Power of Aesthetic Branding

From the retro vibes of Toni Tenderonis to the sleek, minimalist aesthetic of Temaki Den , these restaurants understand the power of visual storytelling. By curating cohesive branding through their social media profiles, websites, and in-store experiences, they create a vibe that customers want to be a part of.

Toni Tenderonis’ playful, vintage branding is perfect for eye-catching Instagram posts and nostalgic TikTok videos.
Kakigori Ken’s clean, Japanese-inspired aesthetic pairs perfectly with minimalist photography and curated reels that highlight their unique shaved ice creations.

Leveraging Social Media Engagement

Each of these Denver favorites has built a loyal following through strategic social media engagement. By tapping into local influencers, encouraging user-generated content, and responding to customer reviews, they’ve created an online community that feels authentic and connected.

Con Safos’ bold Latin fusion dishes often go viral on foodie TikTok, driving foot traffic from curious locals and visitors alike.
Swankys , known for its lively atmosphere and late-night eats, keeps customers engaged with interactive polls, event announcements, and behind-the-scenes stories on Instagram.

Creating FOMO Through Limited-Time Offers

Scarcity marketing is another tactic these restaurants use to generate hype. For example:

Temaki Den’s seasonal sushi specials and chef’s tasting events create urgency and exclusivity.
Kakigori Ken’s limited-edition flavors keep customers coming back to try the latest creations before they’re gone.

What Can Other Local Businesses Learn?

These Denver hot spots show that successful digital marketing isn’t just about posting pretty pictures — it’s about building a brand identity, engaging authentically with your audience, and creating experiences that people want to share online.

By combining aesthetic branding, influencer partnerships, and creative content strategies, restaurants can turn loyal customers into brand ambassadors who do the marketing for them.

Looking to grow your brand’s presence in Denver’s competitive food scene? At Crowd Digital Marketing , we specialize in helping local businesses like these thrive through strategic social media management, content creation, and targeted advertising. Let’s make your restaurant the next local legend.

How Our Con Safos Website Redesign Drove Real Results

info@denvercrowd.com (Alex Schupp) — Mon, 10 Mar 2025 22:18:15 GMT

At Crowd Digital Marketing, we’re all about crafting digital experiences that don’t just look great, they deliver measurable results. Our website redesign for Con Safos, a trio of interconnected venues in Downtown Denver, was no exception. By seamlessly intertwining Con Safos, El Patio, and Agua Bendita into one cohesive site , we created a unified digital presence that has since driven significant engagement and conversions.

A Website Built for Performance

The goal of the redesign wasn’t just aesthetics—it was about creating a site that enhances the customer journey, boosts visibility, and increases engagement. Since launching the new Con Safos website, we’ve seen impressive results:

278 form submissions , translating to real customer inquiries and bookings.
30,000+ page views , showcasing strong visitor interest and interaction.
17,000+ site visits , demonstrating a surge in organic and direct traffic.

The Creative Process: Bringing Con Safos to Life

We knew that a vibrant, culture-rich venue like Con Safos needed a site that felt just as dynamic as the experience itself. To achieve this, we collaborated with a talented tattoo artist to craft edgy, custom illustrations that appear throughout the site. These illustrations not only highlight the venue’s personality but also set the brand apart in a visually compelling way.

Optimized for Search and User Experience

Beyond the visuals, our SEO-driven approach played a crucial role in increasing traffic. We optimized for key search terms like “rooftop patio in Denver” and “Mexican food,” ensuring Con Safos ranks well in local searches. The site’s mobile responsiveness and improved structure also enhanced usability, leading to more engagement and conversions.

Award-Winning Work

Our hard work on this project didn’t go unnoticed. We were honored to receive the Bronze Summit International Award in the Website Redesign category for our work with Con Safos. The Summit Awards recognize excellence in marketing and design, and this recognition solidified our standing as a top-tier digital agency.

Powered by Duda

This website redesign was built using Duda, a powerful platform that allows us to create high-performing, SEO-friendly websites with ease.

Duda’s flexible design capabilities and advanced optimization tools played a key role in ensuring that Con Safos’ new site is both visually stunning and functionally superior.

Continuing Success with Crowd Digital Marketing

We’re proud of what we’ve accomplished with Con Safos, but the best part? Seeing their business thrive. More customers are discovering, engaging with, and booking at their venues than ever before. The numbers speak for themselves, our strategic redesign has transformed their digital presence into a real revenue driver.

Contact Crowd

Temaki Den: Enhancing the Digital Dining Experience with Crowd Digital Marketing

info@denvercrowd.com (Alex Schupp) — Wed, 05 Mar 2025 18:51:09 GMT

At Crowd Digital Marketing, we take pride in helping our clients grow and thrive in the digital space. One client that stands out is Temaki Den , a modern sushi restaurant that blends a premium dining experience with innovative online features. Here's a look at how we worked with Temaki Den to create a customized website that attracts visitors and enhances the customer experience, all while achieving impressive results.

Website Stats:

Temaki Den’s website performance speaks for itself. Since we partnered with them, they’ve seen outstanding engagement and growth, with these compelling stats:

1,300+ clicks to call their restaurant
617,000+ page views
400,000+ site visits
280+ form submissions

These numbers show that the website is not only attracting traffic but also driving customer actions, whether that’s through making a reservation, contacting the restaurant, or engaging with specials.

Customized Features & Functionality

One of the most exciting aspects of Temaki Den's website is its customization . We worked closely with them to create a dynamic top row above the navigation bar that changes text depending on the time of day. This ensures that visitors always know the current specials, whether it’s happy hour deals or lunch offerings. This level of real-time, personalized content enhances the guest experience and keeps them coming back for more.

Furthermore, we made sure the entire website was mobile-friendly . Since everyone who visits Temaki Den scans a QR code to access the website while at the restaurant, it's crucial that the website provides a seamless, user-friendly experience on smartphones. Whether guests are checking the menu, looking for specials, or placing an order, the mobile experience is smooth and engaging.

Website Goals: More Than Just a Digital Presence

The primary goal of Temaki Den's website is to convert visitors into customers . By enhancing the user experience with clear navigation, dynamic specials, and mobile optimization, we’ve ensured that the website serves as more than just an online menu. It’s a tool that encourages visitors to interact, whether that’s by calling the restaurant, filling out a form, or simply stopping by for a meal. The impressive stats we’ve seen—particularly the high number of page views, site visits, and form submissions—show that these strategies are working.

Why Choose Crowd Digital Marketing?

Our work with Temaki Den exemplifies our approach to creating tailored solutions that drive results.

At Crowd Digital Marketing, we believe that your website should be more than just a digital brochure. It should be an active part of your business, engaging customers, driving conversions, and helping you grow.

If you’re looking to enhance your digital presence and achieve similar results, we’re here to help.

Get in Touch with Crowd Digital Marketing

Ready to take your business to the next level? Contact us today to discuss how we can create a custom digital strategy tailored to your business needs.

Contact Crowd

Creating Exceptional Breckenridge Restaurant Websites

info@denvercrowd.com (Alex Schupp) — Tue, 03 Dec 2024 22:56:18 GMT

Why Restaurants in Breckenridge Need a Great Website

In Breckenridge’s bustling dining scene, standing out requires more than just exceptional food and drink—it requires a strong online presence. A professional website helps restaurants share their story, display their menus, highlight events, and simplify reservations or online orders.

At Crowd Digital Marketing, we understand the specific needs of restaurant owners. We create SEO-optimized, mobile-friendly websites that reflect each restaurant’s personality and meet their goals. From integrating online ordering systems to spotlighting stunning food photography, our websites make it easy for diners to discover, explore, and fall in love with these incredible dining destinations.

Showcasing Breckenridge’s Dining Scene

Here’s a closer look at some of the amazing restaurants we’ve worked with and how our websites help them shine:

Sancho Tacos & Tequila

Located at the south end of Breckenridge, Sancho Tacos & Tequila offers a menu of bold street tacos and the best margaritas in town. Whether you’re after a slushy margarita, a mezcal flight, or a lively patio shared with Empire Burger, Sancho’s is the spot.

We created a vibrant and dynamic website that reflects their energy while making it easy for visitors to explore their menu and find their way to this must-visit taqueria.

Visit Sancho Tacos & Tequila

Giampietro Pasta & Pizzeria

For generations, Giampietro’s has been a local favorite for Italian comfort food. From their legendary pizza to house-made balsamic vinaigrette, everything is crafted with care and flavor.

Our website design emphasizes their fresh, in-house creations and makes online reservations and takeout simple and seamless.

Visit Giampietro Pasta & Pizzeria

Briar Rose Chophouse & Saloon

A cornerstone of downtown Breckenridge, the Briar Rose combines old-west charm with a modern dining experience. Known for aged beef, wild game, and a lively saloon, they needed a website that captures their history and elegance.

We delivered with stunning visuals, a user-friendly interface, and features that showcase their fine dining and saloon menus.

Visit Briar Rose Chophouse & Saloon

Mi Casa

Just steps from the base of the Breckenridge Ski Resort, Mi Casa is a family-friendly Mexican restaurant known for fresh ingredients and lively happy hours.

We built a site that highlights their menu, promotes events, and simplifies pickup orders, helping them become a top choice for locals and visitors alike.

Visit Mi Casa

Empire Burger

Since 2007, Empire Burger has been serving up the best burgers in Breckenridge—and their awards prove it.

Focused on honest, delicious food, we created a clean, streamlined website that showcases their menu, customer reviews, and accolades, making it easy for diners to discover why Empire Burger is a local favorite.

Visit Empire Burger

Hearthstone Restaurant

Housed in a historic Victorian home with views of the Ten Mile Range, Hearthstone offers a romantic, elevated dining experience featuring locally sourced cuisine.

Our website design reflects their warmth and sophistication, with beautiful imagery and features that highlight their seasonal menus and charming atmosphere.

Visit Hearthstone Restaurant

NorthSide Breck

Locals and visitors alike flock to NorthSide Breck for pizza, wings, and beer. Located near the BreckConnect Gondola, it’s the perfect spot for a quick, delicious bite.

We created a fast-loading, community-driven website that celebrates their “for locals, by locals” ethos and showcases their signature menu items.

Visit NorthSide Breck

Elevating Events and Associations

In addition to restaurant websites, we’re proud to support Breckenridge’s food and beverage scene with dynamic websites for events and organizations.

Breckenridge Craft Spirits Festival: We designed a user-friendly site for this beloved annual event, featuring event schedules, ticketing, and lodging information to ensure attendees can enjoy everything the festival has to offer.
Breckenridge Restaurant Association: From their dining guide to industry initiatives, our work with the BRA helps connect locals and visitors to Breckenridge’s vibrant culinary community while supporting local events and scholarships.

Let’s Build Something Delicious

At Crowd Digital Marketing, we believe every restaurant has a story worth sharing. From tacos to fine dining, we’re honored to support the incredible establishments that make Breckenridge a world-class destination for food lovers.

If you’re a restaurant owner looking to enhance your online presence, we’re here to help. Contact us today to learn how we can bring your vision to life and help your business thrive.

Contact Crowd

How to Maximize Holiday Sales on Your eCommerce Website

rachael@denvercrowd.com (Rachael Facey) — Mon, 02 Dec 2024 18:58:58 GMT

Boost Holiday Sales with These eCommerce Strategies

The holiday season is a prime opportunity for eCommerce businesses to boost sales, engage with new customers, and cultivate brand loyalty. To help you make the most of this busy shopping period, we’ve gathered a few key strategies to drive holiday sales, based on the work we’ve done with our clients.

At Crowd Digital Marketing, we’ve had the privilege of partnering with a diverse group of businesses—including Hovland Snowskates, Proud Souls Barbecue & Provisions, and Sea to Shore Seafood Co.—to help them drive sales during the holiday season. Whether you’re selling winter sports gear, gourmet barbecue products, or sustainable seafood, the strategies we’ve implemented can help elevate your online store this holiday season.

Here are a few essential tactics every eCommerce business can use to maximize holiday sales:

1. Email Newsletters: Stay Connected with Your Customers

Email marketing remains one of the most effective ways to communicate with your customers during the holidays. By sending out well-timed, engaging email newsletters, you can promote special offers, highlight holiday products, and remind customers why they should shop with you.

Create email campaigns that feature exclusive holiday offers, such as limited-time discounts, free shipping, or special product bundles.
Consider segmenting your email list to target different customer groups, such as repeat buyers, first-time visitors, or those who abandoned their carts. Tailoring content for each group can lead to higher engagement and conversion rates.
Provide value through holiday-specific content, such as gift guides, how-to videos, or seasonal tips relevant to your products.

2. Discount Codes and Flash Sales: Drive Urgency and Boost Conversions

Limited-time promotions are one of the most successful tactics for increasing urgency and motivating customers to make a purchase. Offering discounts or flash sales is an excellent way to incentivize shoppers to act quickly and secure a great deal.

Promote time-sensitive offers on your website, in emails, and across social media platforms to create a sense of urgency.
Flash sales, daily deals, or “deal of the week” campaigns can be an exciting way to keep customers coming back throughout the season.
Don’t forget to remind customers about your discounts via email reminders or push notifications, particularly as the holiday season intensifies.

3. Social Media Campaigns: Engage Your Audience Across Platforms

The holiday season is a prime time to boost your social media activity and engage with potential customers. Whether it’s showcasing your products or building relationships with your audience, social media allows you to connect on a more personal level.

Run contests, giveaways, or interactive polls to generate excitement and encourage engagement. For example, you could ask your audience to share their favorite holiday traditions or tag a friend in a post for a chance to win.
Showcase your products in festive settings with high-quality photos, short videos, or user-generated content. Create a sense of urgency with holiday countdowns or "limited-stock" posts.
Use relevant hashtags and post frequently to keep your brand top-of-mind for your followers.

4. Limited-Time Offerings: Make the Season Special

One of the most exciting aspects of the holidays is the chance to offer exclusive, limited-time products or offers that only appear during this season. Creating a sense of exclusivity makes customers feel like they’re getting something special and motivates them to purchase before the offer ends.

Feature seasonal products, unique gift bundles, or holiday-themed items that aren’t available year-round.
Consider offering limited-edition packaging or personalized products that will resonate with holiday shoppers looking for unique gifts.
Use scarcity tactics, like highlighting low stock levels or promoting “only a few left” to drive urgency.

5. Optimize Your Website for Holiday Traffic

The holiday season brings an influx of new visitors to eCommerce websites, so it’s crucial to ensure your website is optimized for traffic, usability, and conversions.

Improve your website’s load speed, especially since many shoppers will visit from mobile devices. A slow site can drive potential buyers away.
Simplify the navigation experience by creating dedicated holiday sections or categories, such as “Gifts for Her,” “Gifts for Him,” or “Best-Sellers.”
Ensure that your checkout process is easy, seamless, and secure. Offering multiple payment options, like Apple Pay or PayPal, can help reduce cart abandonment rates.

Get Ready for a Successful Holiday Season

The holiday season offers tremendous potential for eCommerce businesses to increase sales and engage new customers. By using email marketing, running targeted flash sales, boosting social media engagement, offering limited-time products, and optimizing your website for peak traffic, you can maximize your holiday sales and build stronger relationships with your customers.

Contact Crowd

Empowering Nonprofits: How Crowd Digital Marketing Drives Impactful Change

info@denvercrowd.com (Alex Schupp) — Sat, 30 Nov 2024 01:19:06 GMT

Harnessing the Power of Digital Marketing to Support Nonprofits

At Crowd Digital Marketing, we understand the profound difference nonprofits make in our communities. That’s why we dedicate our expertise to helping these organizations thrive by providing customized digital marketing solutions that expand their reach, engage their supporters, and drive their missions forward.

From website redesigns to social media strategies, we bring innovative tools and strategies to ensure nonprofits can focus on what matters most: making an impact. Here’s how we do it, along with some examples of the incredible organizations we’ve had the privilege to support.

Tailored Services for Nonprofits

We offer a comprehensive suite of services designed specifically for nonprofits, including:

Website Design and Redesign : Creating accessible, SEO-optimized, and visually stunning sites that tell your story and encourage engagement.
Social Media Marketing and Advertising : Building vibrant online communities and running campaigns to increase awareness, recruit volunteers, and secure donations.
Google Ad Grants Management : Helping organizations fully utilize their $10,000 monthly ad credit to reach the right audience and boost their impact.
Email Marketing and Donor Engagement : Crafting compelling campaigns that nurture relationships with donors and keep supporters informed.
eCommerce Store Development and Support : Setting up online stores to generate revenue and support mission-driven efforts.
Ongoing Website Support and Digital Strategy : Providing the tools and guidance nonprofits need to stay relevant and effective in the digital space.

Our Clients: Making a Difference Together

We’ve had the honor of collaborating with a wide range of nonprofits. Here are some highlights:

Aspen’s Community Office for Resource Efficiency (CORE): Rebuilt their website with accessibility options, including UserWay integration, and continue to provide strategic support to drive sustainable solutions.
City Greens Market: Set up their eCommerce store and provide ongoing website support, enabling them to sell local, fresh produce and sustain their mission to improve food accessibility.
Clear Creek Radio: Delivered a complete website redesign with continued support, amplifying their reach in the local community.
Denver’s Ballpark Collective: Revamped their website and developed a digital donor strategy to support community-driven initiatives.
Lincoln Hills Cares: Redesigned their website and developed an ongoing digital strategy to enhance community outreach and engagement.
Teach Men to Fish: Provide ongoing website support to ensure their platform remains effective in fostering sustainable solutions.
Veterans to Farmers: Strengthened their donor engagement, managed email marketing, and ran social media campaigns, including Google Ad Grants, to drive awareness for their sustainable agriculture initiatives.
Volunteers for Outdoor Colorado: Redesigned their website and provide ongoing support, ensuring their digital presence reflects their mission to conserve and protect Colorado’s natural beauty.

Expanding Fundraising Potential with HundredX Causes

We’re proud to partner with HundredX Causes , a unique fundraising platform that enables organizations to raise funds while gathering valuable feedback from their supporters. Through this partnership, we help nonprofits manage their HundredX fundraising campaigns, from planning and implementation to reporting, ensuring every effort maximizes its potential impact.

The Crowd Difference: Your Mission, Amplified

Nonprofits trust Crowd Digital Marketing because we deliver results-driven strategies that align with their values and goals. Our affordable, flexible solutions empower organizations to grow sustainably while focusing on their core missions.

Whether you’re engaging donors, raising funds, or driving awareness, we’re here to help your nonprofit succeed. Contact us today to learn how we can support your mission and make an even greater impact together.

Crowd Digital Marketing Announces Acquisition of Software Development Firm Noble

info@denvercrowd.com (Alex Schupp) — Thu, 07 Nov 2024 15:00:03 GMT

Digital Marketing Firm to Acquire Noble’s Website Management Service

DENVER, CO - ( PRNewswire-PRWeb ) NOVEMBER 7, 2024

Crowd Digital Marketing, a Denver-based digital marketing and advertising agency, has announced the acquisition of Noble, a software development firm based in San Francisco, CA.

This marks Crowd Digital Marketing’s second acquisition, following the successful acquisition of The Pottle Group in 2022. That acquisition helped expand Crowd’s footprint in Colorado and brought notable clients like Fleisher Smyth & Brokaw and Breckenridge-based Flame Restaurant Group into the Crowd Digital Marketing family. It also enabled the company to broaden its service offerings and support for a diverse range of businesses. This latest acquisition continues Crowd’s growth trajectory, now bringing Noble’s clients under its umbrella.

This acquisition expands Crowd Digital Marketing’s ability to offer enhanced services to nonprofits and small businesses previously served by Noble. The transition, effective November 14, 2024, will include a seamless handover of website management and maintenance for existing clients, ensuring uninterrupted service while expanding their access to additional digital marketing and website management solutions.

Some of Noble’s current clients include Smith Memorial Playground, The Theater Project, Garces Family Foundation, Asylee Women Enterprise, and Hearts Need Art. These organizations will now benefit from expanded services such as SEO optimization, social media management, and Google Ad Grants assistance, in addition to their existing website maintenance plans.

Crowd Digital Marketing’s notable nonprofit clients include The Missouri Democratic Party, Big Brothers Big Sisters of Colorado, Volunteers for Outdoor Colorado, the Community Office for Resource Efficiency, and Veterans to Farmers. With a reputation for creative storytelling and SEO excellence, Crowd Digital Marketing has won several prestigious Summit International Awards for its work, including website redesigns for Con Safos and Tony Tenderonis.

Founder of Crowd Digital Marketing, Alex Schupp, commented on the acquisition:

"We’re thrilled to welcome Noble’s clients into the Crowd Digital Marketing family. This partnership not only aligns with our mission of supporting nonprofits but also opens new opportunities to enhance the digital presence of each organization we serve. Our goal is to provide organizations with the best possible resources to help them succeed online."

About Crowd Digital Marketing

Crowd Digital Marketing is an award-winning digital marketing agency based in Denver, Colorado. The agency specializes in website design, eCommerce management, SEO, content marketing, and social media management, helping nonprofits and businesses achieve their digital goals.

For more information, visit www.denvercrowd.com.

The State of Cannabis and Psychedelic Social Media in 2024: Navigating an Uncertain Landscape

info@denvercrowd.com (Alex Schupp) — Tue, 22 Oct 2024 16:45:00 GMT

As cannabis and psychedelic businesses continue to grow, so does their struggle with mainstream social media platforms. Instagram, Meta's (Facebook's parent company) most popular visual platform, has long been a go-to marketing tool for dispensaries, cannabis brands, and psychedelic wellness companies. However, recent trends show that businesses in these industries are facing heightened scrutiny, content flagging, and outright account deletions, forcing many to rethink their social media strategies.

In this post, we'll explore the current state of cannabis and psychedelic social media, highlighting key challenges, strategies, and examples from the industry.

1. Meta's AI Moderation: A Double-Edged Sword

The most pressing issue facing cannabis and psychedelic brands is the rapid development of AI moderation tools used by Meta. While AI's role in content moderation has been touted as a way to combat misinformation and inappropriate content, it's also resulted in a more unforgiving environment for cannabis and psychedelic businesses.

Even if brands follow Instagram’s guidelines—such as avoiding direct sales and refraining from promoting illegal activities—AI can still flag their posts. Users have reported that the algorithm detects even small visual cues, like a green pot leaf in the background of a product image, and flags or removes the post.

For example, one user in the cannabis industry shared that they regularly post photos of vapes and pre-rolls but blur any images that could be interpreted as promoting illegal use. This strategy has helped them avoid flagging, though it shows how cautious brands must be when sharing product images.

2. Instagram’s “Account Status” Feature: A Lifeline for Brands

Despite the challenges of AI moderation, Instagram’s "Account Status" feature provides brands with insights into why their content may be suppressed. In this feature, businesses can see posts that aren’t being recommended or are shadow banned (i.e., hidden from non-followers). Some posts may not be outright removed but could be lowering the account's visibility, which in turn hurts engagement and growth.

Cannabis brands have learned that appealing these decisions or removing flagged posts quickly can help their accounts stay alive. One user noted that while appeals are often successful, it may be simpler to remove problematic content, especially if it’s been up for several days and has already run its course in terms of engagement.

@leafwire on Instagram

3. Pivoting Strategies: Lifestyle Over Products

In response to the strict enforcement of content rules, many cannabis and psychedelic brands are shifting their focus from showcasing products to highlighting the lifestyle associated with their products. This pivot allows brands to maintain a presence without risking account deletion.

For instance, brands are now posting content that features outdoor activities, meditation, or artistic expression, with subtle references to their products. By focusing on the lifestyle and well-being aspects of cannabis or psychedelic use, these companies can still connect with their audience while keeping their content compliant.

A cannabis brand shared how they post photos of people enjoying outdoor adventures or creative endeavors, subtly hinting that their products are part of that experience. This approach not only adheres to guidelines but also creates relatable content that resonates with followers.

@leafly on Instagram

4. Competitor and Employee Reports: The Hidden Risk

Even when businesses follow Instagram’s guidelines, they may still fall victim to their competitors or disgruntled employees who can report content for violating terms. Several brands mentioned instances where their accounts were flagged months after posting, leading them to suspect foul play.

For example, one dispensary had its Instagram account deleted after someone reported a post from April 20th (4/20), even though the post followed community guidelines. They believe the flagging was a result of competitors or former employees targeting them. While Meta hasn’t confirmed the role of user reports in these incidents, it's clear that community-driven reporting is a growing problem in the industry.

5. Backup Accounts: A New Normal for Cannabis Brands

With so many accounts getting deleted, some cannabis and psychedelic companies have taken the precaution of creating backup Instagram accounts. This ensures they can continue communicating with their audience, even if their main account is taken down.

Backup accounts have become especially common in dispensaries, where multiple stores may have their own social media presence. Losing an account can significantly disrupt business, especially when it comes to promoting events, store updates, and product launches. One user shared that after losing over 30 Instagram accounts across various store locations, they now create backup accounts as part of their social media strategy to safeguard their online presence.

6. Meta’s Escalating Enforcement: A Concern Beyond Cannabis

What’s particularly troubling is that Meta’s recent crackdown extends beyond cannabis. Puffco, a company that sells cannabis consumption devices but not the product itself, had its Instagram account temporarily suspended. In this case, the account was flagged for "human trafficking"—a clear misstep by Meta’s moderation team—right before a major product launch. While Puffco’s account was reinstated, the timing and vague explanations highlight the precariousness of managing an account in this space.

Similarly, psychedelic wellness companies that focus on education, therapy, and lifestyle content are also subject to these challenges. Although their content is non-commercial and doesn’t directly promote the sale of substances, it can still be flagged due to its association with psychedelics.

@dosists on Instagram

7. Alternative Platforms: Looking Beyond Meta

Given the volatility of cannabis and psychedelic accounts on Instagram, many businesses are exploring alternative platforms to connect with their audience. Social media platforms like Weedmaps or MassRoots , which are designed specifically for cannabis consumers and businesses, offer more lenient guidelines and safer spaces for promotion.

At the same time, many companies are investing more heavily in email marketing and SEO-driven content strategies , where they have more control over their messaging. These alternatives ensure they can stay connected with their audience even if their social media accounts get taken down.

@weedmaps on Facebpok

Looking Ahead: Navigating the Shifting Social Media Landscape

The cannabis and psychedelic industries face unique challenges when it comes to social media marketing. With AI-driven moderation making platforms like Instagram riskier than ever, businesses must adapt their strategies to survive. This includes being more cautious with product-centric content, focusing on lifestyle branding, and creating backup accounts as insurance against sudden deletions.

Ultimately, the rise of AI moderation, coupled with Meta’s unpredictable enforcement, underscores the need for brands in these industries to diversify their marketing efforts. While Instagram remains an important tool, it’s clear that relying too heavily on it can be risky for cannabis and psychedelic businesses. Exploring other channels—both social and non-social—will be key to sustaining long-term growth.

In the meantime, brands must stay flexible and creative, as they continue to navigate this uncertain and evolving landscape.

Need Help Navigating Social Media for Your Cannabis or Psychedelic Brand?

Navigating the ever-changing landscape of social media can be daunting, especially in the cannabis and psychedelic industries where regulations are tight, and content guidelines are evolving. At Crowd Digital Marketing, we specialize in helping cannabis and psychedelic brands create compliant, engaging social media strategies that align with platform guidelines while still standing out.

Whether you're looking to pivot your content strategy, set up backup accounts, or explore alternative marketing channels, we're here to help. Contact us today to learn how we can help your business grow online—safely and effectively!

Reach out to us at Crowd Digital Marketing or visit our website for more information!

Crowd Digital Marketing Wins Silver Summit International Award for Website Redesign!

rachael@denvercrowd.com (Rachael Facey) — Mon, 21 Oct 2024 13:59:41 GMT

We are thrilled to announce that Crowd Digital Marketing has taken home the Silver Summit International Award in the Websites category for our work with Tony Tenderonis, a popular Denver-based sports bar known for its unbeatable chicken tenders, cold beer, and sports-driven atmosphere.

Our goal was to build a site that not only showcases the menu but also immerses visitors in the lively and fun atmosphere of Tony Tenderonis.

Introducing Toni Tenderonis

Tony Tenderonis is more than just a spot to grab food—it's a community hub for fans of the 49ers, great eats, and a laid-back vibe. When they came to us for a website, we wanted to bring that same energy online. We built a fun, interactive site using graffiti-style illustrations that represent everything Tony Tenderonis is about—from chicken tenders and sports, to burgers, drinks, and football.

A Website That Brings Chicken Tenders and Sports to Life

Tony Tenderonis isn’t just any sports bar—it’s a place where sports fans can indulge in delicious chicken tenders, burgers, and beer while cheering on their favorite teams. We wanted the website to reflect that excitement and personality. Our team incorporated graffiti-style illustrations to visually bring the space to life, highlighting everything from chicken tenders to burgers, waffle fries, and cold drinks. We also made sure to include nods to 49ers football, giving fans a sense of home when they visit the site.

In addition to the visuals, we added a layer of fun with memes related to dining out and chicken tenders, making the site relatable and engaging.

Optimized for Local SEO to Bring Customers Through the Door

While creativity was key, we also made sure the website performed just as well as it looked. Built on Duda, the website is fully optimized for local SEO, ensuring Tony Tenderonis ranks for important search terms like “chicken tenders,” “sports bars in Denver,” and “late night food in Denver.”

This recognition by the Summit International Awards is a testament to our team’s hard work and commitment to creating a memorable, functional, and SEO-driven website.

Thank you to Tony Tenderonis for trusting us to bring their brand to life online!

Check out a walkthrough video of the redesigned Toni Tenderonis website below!

We’re incredibly proud of the hard work, creativity, and collaboration that went into this project, and we’re even more thrilled to see Tony Tenderonis continue to thrive both online and in person!

Stop by for a game at Toni Tenderoni's and some of the best chicken tenders in town!

Crowd Digital Marketing at PsyCon 2024: Supporting the Growth of Psychedelic Brands Through Digital Solutions

info@denvercrowd.com (Alex Schupp) — Tue, 15 Oct 2024 16:44:36 GMT

PsyCon 2024 was an incredible experience for us at Crowd Digital Marketing, where we had the privilege of engaging with a wide variety of businesses and organizations from the psychedelic industry. Our goal at the event was to show how our expertise in website design, SEO, eCommerce, and digital marketing could help these companies overcome industry-specific challenges and accelerate their growth.

Here’s a glimpse into the types of businesses we connected with and the exciting conversations we had:

1. A Psilocybin Mushroom Products & Genetics Company

We had a dynamic conversation with a company specializing in psilocybin mushroom products and genetics. As they prepare for an upcoming company acquisition, we discussed how we could assist them in creating a powerful digital marketing campaign to elevate their brand awareness and drive sales, as well as enhancing their eCommerce capabilities to support their growth.

2. A Psychedelic Wellness Brand

Another highlight was meeting with a forward-thinking wellness brand that’s making waves in the psychedelic industry. We explored how we could help improve their website’s design, optimize their digital marketing efforts, and streamline their email communications to enhance engagement with their growing audience.

3. A Natural Supplements Provider

We spoke with a company specializing in natural supplements about the potential for using Google AdWords and other digital platforms to expand their visibility and attract new customers. We explored strategies that would boost their search engine rankings and drive conversions, allowing them to grow their customer base.

4. A Mycology Supply Company

A company focused on mycology products and mushroom cultivation supplies expressed interest in upgrading their eCommerce platform. We discussed ways to improve their website to optimize product listings, simplify navigation, and increase conversions, ensuring a seamless shopping experience for their customers.

5. A Mental Health Therapy Provider

We connected with a mental health professional who provides ketamine therapy services. The discussion centered around how we could help legitimize and grow their practice by creating a professional website, optimizing for search engines, and running targeted digital campaigns to reach more potential clients.

6. A Pioneering Psychedelic Therapy Center

One of the most inspiring discussions was with a pioneering center for psychedelic therapy. We explored how digital marketing strategies like SEO, web development, and content marketing could help them expand their reach and connect with a larger audience seeking transformational therapeutic services.

7. A Contract Manufacturer for Natural Medicine Providers

We also met with a company specializing in contract manufacturing for natural medicine providers, particularly in the realm of proprietary recipe gummies. We discussed the need to improve their website and eCommerce capabilities to increase sales, enhance their online store, and better showcase the quality of their products.

8. A Local Medicinal Mushroom Company

A local medicinal mushroom company expressed interest in developing a website and eCommerce store to grow their customer base. We discussed potential features such as recurring subscription options for their products and how we could build a site that reflects their mission of promoting health and wellness.

9. Other Key Conversations

Throughout the event, we engaged with various other industry leaders in psychedelic therapy, CBD products, and holistic wellness. Many were looking for ways to scale their digital presence, enhance their customer experience, and grow their businesses through innovative marketing strategies.

Closing Thoughts

PsyCon 2024 provided us with an excellent platform to connect with visionary brands and leaders in the psychedelic space. The conversations we had revealed a common need for improved digital presence, whether through optimized websites, effective SEO strategies, or targeted ad campaigns. We’re excited to partner with these companies and help them grow in this rapidly expanding industry.

At Crowd Digital Marketing, we’re committed to supporting the growth of psychedelic brands, and we look forward to continuing these exciting collaborations.

Crowd Digital Marketing Wins Bronze Summit International Award for Website Redesign!

rachael@denvercrowd.com (Rachael Facey) — Tue, 01 Oct 2024 18:27:23 GMT

We’re excited to share that Crowd Digital Marketing has won the Bronze Summit International Award in the Website Redesign category for our project with Con Safos.

This win is especially meaningful to us, as the Summit International Awards are known for recognizing excellence in marketing communications and creativity. Thank you so much to the Summit Awards team!

Introducing Con Safos

Con Safos is a vibrant rooftop patio bar located on Market Street in Downtown Denver, offering unique views of Coors Field and a lively atmosphere. The venue is part of a trio of spaces, including El Patio and Agua Bendita, each celebrating the Mexican-inspired culture that defines the experience at Con Safos!

Revamping the Digital Presence of Con Safos

Our team at Crowd Digital Marketing focused on updating Con Safos' storytelling through its digital presence. We crafted a cohesive brand narrative that not only showcases the charm of the rooftop bar but also tells the story of each venue. The new site truly captures the energy of Con Safos, El Patio, and Agua Bendita.

In addition to enhancing storytelling, we made additions to their Search Engine Optimization (SEO). Our strategies included improving mobile responsiveness, optimizing alt texts, and focusing on local search terms. This led to improved rankings for key phrases such as "rooftop patio in Denver," “Mexican food,” and other relevant searches. This continues to drive more measurable traffic to the Con Safos website.

A Creative Collaboration

The creative process behind the project was a collaboration with our talented graphic designer. Inspired by the culture of Con Safos and its parter venues, we developed unique and colorful illustrations that capture the essence of Con Safos! The client loved our illustrations so much that they even redesigned their menus to incorporate our work.

The Summit International Awards are known for their rigorous selection process and global recognition in the marketing and advertising industry.

Winning a Bronze Summit Award places Crowd Digital Marketing as one of the top marketing agencies worldwide. We care about helping businesses achieve greatness, and this award reflects that!

Check out a walkthrough video of the redesigned Con Safos website below!

We’re proud of the hard work, creativity, and collaboration that went into this project, and we’re even more excited to see Con Safos thrive both online and in person!

If you're in the Denver area, we encourage you to visit the new Con Safos website and experience the atmosphere and delicious offerings at their rooftop patio. Come enjoy the view!

How Duda's Website Features Help You Achieve Your Digital Goals

rachael@denvercrowd.com (Rachael Facey) — Mon, 05 Aug 2024 19:54:02 GMT

The Success Story

Just this month, Proud Souls gained 500 YouTube subscribers thanks to a simple yet effective feature on their website: a pop-up.

The pop-up encouraged visitors to subscribe to their YouTube channel. This feature not only caught the attention of site visitors but also converted them into YouTube subscribers. Creating a pop-up is easy with Duda's featured widgets.

Why Pop-Ups Work

Pop-ups, when used correctly, can be incredibly effective in driving user engagement. Here are a few reasons why:

Immediate Attention: Pop-ups are designed to grab attention instantly, making them hard to miss.
Clear Call to Action: A well-designed pop-up with a strong call to action can guide visitors towards taking action, such as subscribing to a YouTube channel.
Engagement: Setting a pop-up at the right moment can be crucial to maximizing their impact. Experiment with timing and see where and when people are most likely to click.

Duda makes it easy! Test out their pop-up section next time you're working on a client's website.

The Bigger Picture

This success story highlights the power of leveraging website features to meet your consumer goals. Whether it's growing a subscriber base, increasing sales, or boosting engagement, the right website elements can make all the difference.

We work closely with our clients to identify their goals and implement features that drive results.

Contact our Crowd Digital Marketing team to start seeing real results.

Lessons in Marketing from Local Denver Breweries

rachael@denvercrowd.com (Rachael Facey) — Thu, 14 Mar 2024 14:58:28 GMT

If you live in Denver, you know how successful a brewery can be! Our local breweries not only craft incredible drinks, but also deliver impeccable brand personalities to cater to their exact target markets.

Each of these breweries has mastered the art of social media marketing, brand storytelling, and community engagement. Let’s take a look at a few of these local breweries and delve into their marketing efforts!

1. Denver Beer Co. - Social Media

If you haven’t checked out Denver Beer Co. on Instagram, now is your chance. Clearly, they have mastered the art of social media engagement by gaining over 50k followers. We gathered a few key themes they focus on when posting on social media.

High-quality beverage photos
Industry-relevant memes
Team members, customers, and other smiling faces

Social media gives companies a unique opportunity to share their brand objectives and goals in an authentic and accessible way. If you aren’t leveraging social media in today’s marketing climate, you’re really missing out!

(Denver Beer Co. Instagram)

2. Wynkoop Brewing Co. - Brand Storytelling

As one of Denver's oldest craft breweries, Wynkoop has a rich history and a strong brand identity centered around its commitment to quality, innovation, and fun. They typically incorporate elements of Denver's culture and heritage into their beer names and labels. For instance, the Rail Yard Ale pays homage to Denver's historical role as a central hub for railroad transportation in the past.

Other companies can learn from this by incorporating their rich history and unique story into marketing materials and overall brand messaging. This helps your target audience connect with your company on a deeper level!

(formasup.fr)

3. Zuni Street Brewing Co. - Community Engagement

Zuni fosters community engagement in a couple different ways. First, they track and showcase the number of barrels brewed on their outside signage. This gives Zuni customers a sense of transparency and connection with the company itself. And second, Zuni hosts various live concerts and events at the brewery. Gathering people who have common interests is a great way to develop long-term customer relationships and possibly engage with new customers!

(Voyage Denver)

Discovering ways to brew these initiatives into your own company's goals will drive more overall engagement. A few themes to consider are customer transparency, storytelling, and authenticity in the professional workplace. We can learn a thing or two from these incredible beer companies, kudos to them!

Denver’s Hidden Gems: 5 Local Secrets You Need To Explore

rachael@denvercrowd.com (Rachael Facey) — Fri, 08 Mar 2024 16:15:01 GMT

Denver is a city that holds more than meets the eye. Here are 5 secret activities and locations to check out in the Mile High City!

1. Denver’s Best Speakeasies

Hidden in unsuspecting nooks and alleyways around the city, Denver's speakeasies transport you back to another time. A few of Denver’s fan favorites are Williams & Graham in LoHi, Retrograde in North Capitol Hill, B&GC in Cherry Creek, and Millers & Rossi in Rino. Make sure you check out their websites for information on reservations and directions on how to get in!

(Image of Williams & Graham by Adam Larkey Photography)

2. Public Telescope Night in Denver

Take a trip under the stars! Book a reservation on Tuesday or Thursday evenings during public night at the Chamberlain Observatory for an extraordinary experience. Visitors can look through a 20-inch refracting telescope located at Denver University and peer into the night sky. This is a great idea for an upcoming date night!

(science.du.edu)

3. Secret Local Concerts

Are you deep into the music scene? Keep your eyes peeled for secret concerts located all across the Denver-Metro area. Check out a candlelight concert in various locations including the Kirk of Highland and Wing Over the Rockies Air & Space Museum. If you’re feeling adventurous, hit up Sofar Sounds and purchase a concert ticket in your area. You’ll receive a secret text message that reveals the exact location of the event 36 hours before it starts!

(Sofar Sounds)

4. Hidden Waterfalls Near Denver: Maxwell Falls

For the nature lover, these last two are for you! Take a trip up to Maxwell Falls, a hidden oasis nestled in the foothills just outside Denver. This easy-to-moderate loop trail is located in Arapahoe National Forest and features stunning views. You don’t want to miss this spot!

(westandmain.co)

5. Experience Wildlife Up-Close in Denver: Rocky Mountain Arsenal

Escape the city sprawl and explore a massive ecosystem of wildlife at Rocky Mountain Arsenal ! Catch sight of magnificent bison, deer, and a variety of bird species, giving you a glimpse of Colorado’s wild side. Rocky Mountain Arsenal is a former chemical weapons manufacturing site that has been transformed into a haven for wildlife conservation. If you're eager to immerse yourself in nature, this spot is definitely worth the visit!

(colorado.com)

Florence Realty Co.: Building Dreams Brick-by-Click with Duda's Website Platform

rachael@denvercrowd.com (Rachael Facey) — Tue, 05 Mar 2024 22:10:22 GMT

In this competitive world of real estate, a strong online presence is crucial. Florence Realty Co., a leading real estate company in Denver, CO, recognized the importance of standing out in the digital landscape and turned to Crowd Digital Marketing for assistance.

Crowd Digital Marketing helped Florence Realty Co. bring their website dreams to life using Duda’s seamless design tools. Let’s take a look at some key features of the Florence Realty website.In this competitive world of real estate, a strong online presence is crucial. Florence Realty Co., a leading real estate company in Denver, CO, recognized the importance of standing out in the digital landscape and turned to Crowd Digital Marketing for assistance.

Key Website Features:

Informative About Us and Contact pages direct users to the information they need while fostering a strong connection with the brand
Seamless IDX Broker Integration for home search
SEO-optimized pages throughout the entire site
Buyer and seller guide to housing and local Denver neighborhoods with highly sought-after properties
Blog page with monthly updates exploring the Denver housing market
Custom listings page template with Yard Sign QR code integration

The collaboration between Crowd Digital Marketing and Florence Realty Co. resulted in a website redesign that not only prioritized the brand's message but also maximized the marketing potential of their listings. Florence Realty Co. achieved their ideal website design thanks to the user-friendly features of Duda's platform and custom integrations from IDX Broker.

Let’s work together to build your dream website. Reach out today!

How AI Can Benefit Digital Marketers

rachael@denvercrowd.com (Rachael Facey) — Thu, 29 Feb 2024 00:02:39 GMT

We can’t seem to get away from AI nowadays. Marketers, graphic designers, and other creative professionals have expressed mixed reviews regarding this new wave of Artificial Intelligence. Will this be the end of creative expression in the workplace? Do we even need humans to do this stuff anymore?

We want to soothe your AI anxiety and share helpful ways you can utilize this new tool for your business or brand.

Three Ways AI Can Benefit Digital Marketers

Content Generation

Writing content all day is a tedious task that can get repetitive. One way AI can assist in cutting down on copywriting hours is through automated content generation. Now, this is where things get a bit sticky. While relying solely on AI for writing all content is not recommended, it can provide valuable assistance by suggesting alternative phrases or words that might be overused. For example, ask ChatGPT other ways to say “Check it out!” or “Reach out!” for your next social media post to add diversity in your captions.

Audience Segmentation and Customer Engagement

Determining your company’s audience and sorting through segmentation is crucial in developing a high level of customer engagement. Marketers can leverage AI to track campaign performances and analyze which segments should be targeted. For example, AI algorithms can analyze data from past campaigns to identify patterns among different audience segments. This allows marketers to tailor their messaging more effectively. AI can help cut down time spent digging into audience segmentation, allowing you more time to focus on creative initiatives such as customer engagement.

Search Engine Optimization

Finally, AI offers assistance to marketers in enhancing Search Engine Optimization (SEO) for websites. It has already become integrated into numerous digital marketing platforms. For example, Duda, the website platform Crowd Digital Marketing uses, has effectively incorporated AI across various aspects of its platform.

Specifically, AI has made its way into Duda’s SEO practices . This new tool supports marketers in their SEO strategies and assists in objectives like enhancing current web copy or tailoring text to suit the design or desired tone.

Duda CEO and Co-Founder, Itai Sadan, states, "AI is undeniably reshaping the digital marketing landscape at an unprecedented pace. But it’s important to remember that it’s a tool and cannot replace a comprehensive marketing strategy" (blog.duda.co, 2023).

Image from: blog.duda.co

While the rise of AI may spark concerns about its impact on creativity in the workplace, we'd like to suggest it as a powerful tool rather than a threat. AI can't replace our work, but it can enhance it when used wisely and within reason. From content generation to audience segmentation and SEO enhancement, AI offers unique value to digital marketing professionals.

Where To Take Your Parents in Denver

Mon, 13 Mar 2023 18:19:41 GMT

The Definitive Guide to Entertaining Parents Visiting Denver

Denver is a city of transplants. And being in such a cool place, it's only natural our parents would want to visit us.

Next time your parents are headed to the Mile High City, check out this guide of amazing places, things and activities to keep your parents entertained.

No matter their personality type, we've got something parent visiting Denver.

The Active Parents

Do your parents love a hike in the morning with their coffee? There are amazing hikes with breathtaking views all around Denver. Some of our favorites are Garden of the Gods, Devil's Head Lookout Trail, Wild Basin in Rocky National Park, etc!

Take a look at the ten best hikes around Denver.

The Brewery Loving Parents

Denver has many breweries, including the oldest brewery in the United States. In Denver, there are plenty of parent-friendly breweries and beer gardens including: Woods Boss Brewing, Recess Beer Garden, Zuni Street Brewing, Our Mutual Friend, and more! Check out all the hot breweries in Denver here .

The Artistic Parents

The six blocks in South Denver considered Antique Row is a great stroll with the parents looking through everything antique jewelry, furniture, clothing and knick-knacks. They can take home a souvenir from their Denver visit with their child! Another amazing place to take parents that admire and love art is Denver Art Museum. There are so many exhibits happening at all time ranging from Native American art to modern statue design.

The Theatre Loving Parents

The Theater District has been evolving and has a beautiful spot in downtown Denver. Shows range from; Anastasia, Les Miserable, Aladdin, the book of Mormon, and more! This could be a great night of great performance and dinner with the rents.

Check out their current shows here .

The Touristy Parents

For the parents that love being a good ole’ tourist, there're plenty of places in and around Denver that can cater to this. Some of our favorites include; Red Rocks Amphitheatre, Coors Field, Denver Botanical Gardens, Meow Wolf, and Larimer square for dinner and shopping!

For the Stoner Parents

The church of cannabis is a great place to take your mom that doesn’t mind puff puff and passing. It is covered in beautiful stained glass, they offer comedy shows, guided meditation, and laser light shows. This is definitely a cool place to check out with the parents!

What are you favorite places, and activities to share with your parents while they're visiting Denver? Let us know in the comments!

5 Big Brands Native to Colorado

Wed, 01 Mar 2023 00:06:14 GMT

Your annoying friend on Instagram isn't Colorado's only native. These Colorado-based companies were born right here in the Rockies.

1. Chipotle

Chipotle's first location was a remodeled Ice Cream shop in south Denver, near Denver University. This location was opened in July of 1993 and since then the company has taken off, as of December 2022 there are over 3,100 Chipotles in the United States.

The company prides itself on a different type of fast food, by introducing "Food with Integrity", or for healthy ingredients in a fast food chain. They have been able to keep up with this mantra for almost thirty years of being open. The company went public in 2006 and basically if you invested 10,000 in them then, you'd have over half a million dollars. Safe to say, what once was a little Mexican restaurant out of South Denver made it.

2. Coors Brewing Company

In 1873, Adolph Coors started a brewery in Clear Creek, Colorado right at the foot of the Rocky Mountains. The company has survived a lot of hardship in its 150+ years of business. The biggest of that being surviving Prohibition, continuing on to be the largest brewing company in the world.

It's pretty amazing that the largest brewery in the world is just 30 minutes from Downtown Denver. The history is intriguing and inspiring, and you can learn all about it at the Coors Brewery in Golden Colorado for their tours and tastings open every Thursday- Sunday.

3. Otterbox

Founded in 1998 by Curt Richardson in his Fort Collins, Colorado Garage. When he started it he was known for his water-resistant and unbreakable phone cases. The company originally was geared toward people who are outdoor enthusisits, which is why Colorado is such a great place for this electronic protective piece to be born.

Since then, the company has expanded to not only cases but portable chargers, adaptors, and other phone accessories. in 2004, the company started hitting off with his unbreakable iPod case, which helped parents with their breaking-everything stage children.

In the past ten years, the company has been named one of Forbes' Most Promising Companies, as of today they employ almost 1,000 people and are a global company.

4. Crocs

In 2002, three Colorado natives designed and produced Crocs in Boulder, Colorado. Originally Crocs came out as a boat shoe, with a lightweight Croslite material. A mere 20 years later they are one of the highest-selling footwear in the world.

Over twenty years they have been able to remain a top space in the footwear industry. They have celebrity endorsements like Justin Beiber, Bad Bunny, Post Malone, Drew Berrymore, and more. Along with that they have collaborated with some of the biggest designers like Balenciaga.

Three Colorado Natives put their heads together to collaborate on a boat shoe, and now that shoe is worn fashionably by some of the biggest celebrities in the world, but also the backbone of our medical industry, worn daily by Nurses and Doctors.

5. Celestial Seasonings

Mo Seigel, a Colorado Native in 1969 simply went into the field and forests in Boulder Colorado to pick herbs, and started brewing them into tea. In the next couple of years, he started on a small scale selling to local Boulder health stores. By 1977 they started selling their teas internationally, and their "Sleepy Time" tea made Celestial Seasonings was a household name.

Celestial had some business bumps, bought by Kraft in 1977 and then eleven years later they bought their brand back. After that, the company has only expanded and established itself. The headquarters still is in Boulder Colorado, and stands as the first herbal tea company headquarters.

Helping Grandma with her Senior Singles Signups

Tue, 14 Feb 2023 17:30:43 GMT

Our Crowd helped a team members' Grandma with simplifying her Senior Singles Club signup process.

We all love our Grandmas, right? And would do anything to help them, right? When our Crowd had the chance to help a team member's Grandma with her Senior Singles Club, we jumped at the opportunity.

A couple of weeks ago, one of our team members' grandma opened up about her anxiety surrounding a volunteer position, and her difficulties surrounding her role.

Grandma's position is as coordinator of her Senior Singles Club, where she organizes monthly matched dinners. Her struggle was that there was so much information to collect, parse and organize to set up dinners for these single seniors looking to mingle.

When we heard the ins and outs of the signup process, we knew we could help by creating a more streamlined digital solution for her.

Even though the past volunteer filling Grandma's role resigned due to the anxiety and stress surrounding collecting and using this data, we were determined to help make this year's Seniors Singles Club dinners a resounding success.

Our Crowd worked with Grandma to set up a digital form and connected spreadsheet that automatically collects and parses signup data.

Our simple form not only helped better organize signups, but also was simple and streamlined enough for our target audience of singles over 70 years of age to use with ease.

The Senior Singles Signup form we created helped to collect and manage information, making Grandma's job easier and more stress-free. Our connected spreadsheet collected signups in an organized them in a simple and effective way for singles matchmaking.

Once the submission period was complete, we were able to curate and organize spreadsheets that were easy to view, modify and print (our Grandma's favorite).

Not only was this web form signup a better experience for the Senior Singles Club, it allowed Grandma to excel in her volunteer role, stress-free!

Every day our Crowd works diligently with clients to better tell their stories and improve client experiences . We love getting to take a step back from our everyday hustle and bustle to help make a family members' life more enjoyable and stress-free with the tools at our disposal.

If you could use some help simplifying signup processes at work (or for your Grandma), let's chat!

Things To Do in Denver Every Month of 2023!

Wed, 11 Jan 2023 21:02:04 GMT

Denver has a large variety of entertainment and 2023 is the year we're going to experience as much as possible. We've compiled a monthly list of events going on in Denver this year.

JANUARY

Ice Skating on Evergreen Lake

Evergreen Lake is the world's largest Zamboni-groomed outdoor ice rink, covering 8.5 acres of land.

Almost daily you can open skate or play ice hockey from 3 PM- 7 PM Monday through Friday, and 9 AM - 7 PM Saturday and Sunday. Then at night, there are Ice Hockey and Broomball leagues you can join!

Admission is $10 per person and $7 for skate rentals.

FEBURARY

Floral Fridays at the Dairy Block - Every Friday in February

The Dairy Block in The Maven Lobby will be launching Floral Fridays. This will happen from 3 PM - 7 PM where you can stop by and get some fresh flowers. Along with that, they will have pre-made Valentine's day bouquets.

After you stop by the pop-up shop, there are plenty of places to check out in the Dairy block for a drink or bite to eat. Some of our favorites are; Run For The Roses, Seven Grand, and the Foraged Restaurant.

MARCH

Denver Restaurant Week - March 3rd- 12th 2023

Denver has become an It spot for foodies, and Restaurant week allows us to showcase Denver's culinary offerings. Top chefs can offer multi-course meals for a discounted price. Depending on the restaurant and what is offered it can run from $25-$45 per meal. This is a great time to try new places, catch up with friends over a fantastic meal, or have a date night!

APRIL

Georgetown Train Loop

This train is just 45 minutes from Denver! Take some time to relax with some friends, and loop around the snowy mountains. With the weather, there's limited availability in April, but it’s still an amazing time to get a beautiful ride with a view and good vibes.

Dates open in April: 23, 24, 29 & 30

MAY

Colorado Rockies Game

As the weather starts to warm up in the city, the Colorado Rockies will be about a month into their 2023 season.

In the month of May, there are over 15 home games at Coors Field! Our favorite spot in the stadium is next to 1st base, so you get a view of the Rockies while watching the Rockies!

JUNE

Denver's Pride Parade - June 24th & is 25th

June is Pride Month and Denver takes it on every year with an elaborate parade followed by PrideFest hosted in Civic Center Park. There are a number of sponsors that have tents, with live music, drag shows and more! Also that weekend there's a Pride 5K that ends at the Capitol Building.

JULY

Rent a Boat on Cherry Creek Reservoir

July tends to be ridiculously hot in Denver, what better way to cool down than jumping in the Reservoir? You can rend boats, jet skis, waterskis, and more!

Invite some friends and spend a day on the boat, once the sun starts to go down, there's a great restaurant, Pub Bar, on the water where you can enjoy a beer with live music every Wednesday In July!

AUGUST

Cirque du Soleil Kooza at Ball Arena - Ends August 13th

Cirque du Soleil Kooza Comes back to Denver at the Ball arena! The show starts in July but ends on August 13th. Definitely get a ticket to check out the acrobatic, stunning lights and costumes in theatrical performances.

SEPTEMBER

Enjoy a Show at Red Rocks

Red Rocks in Morrison, Colorado, is only 30 minutes from Denver. This upcoming September there is so much to enjoy there! REZZ, Tyler Childers, and the arctic monkeys all play in September at Red Rocks.

There's also Yoga On The Rocks, Film on the Rocks every weekend, and there's always beautiful hikes.

OCTOBER

Head to the Farmer's Market

October is the perfect time to visit Denver’s Farmer's market. From Palisade Peaches to Locally distilled liquor. The Farmer's markets have everything you need and more! Bring the family, and the pup and have a great day.

There are Farmer's Markets almost every day in Denver during the summer and fall months, Pearl Street and City Park are fan favorites!

NOVEMBER

Visit Denver Beer Spa

As the holidays sneak up on you in November, you should take some time to relax. The Denver Beer Spa is a perfectly unique place to do that.

Located in RiNo, The Denver Beer Spa offers the magic of “Beer Therapy” which includes a beer bath, infrared sauna, and rain shower to end it out. Perfect for a group of friends or a date night.

DECEMBER

Cherry Creek Holiday Market

The Cherry Creek Holiday Market is a great place to shop small businesses and get unique presents for your loved ones. There are 80 plus local rotating vendors, giving you the best one-stop-shop experience for holiday shopping.

Along with the incredible shops, there is a great atmosphere with holiday lights, live music, and spiked eggnog. The event is dog and family-friendly, this event is worth a visit every holiday season.

Permanent Results for this Denver Tattoo Parlor

info@denvercrowd.com (Alex Schupp) — Thu, 28 Jul 2022 12:46:40 GMT

We generated over 3,000 new tattoo inquiries + 2,900 phone calls for this local tattoo shop!

In 2020 we approached a Denver tattoo parlor with the idea of building them a new website to better showcase their artists and bring in more inquiries about their tattoo and piercing services.

Despite launching the website in March 2020 (right in the beginning of the COVID-19 shutdowns), our new website was able to generate enough new business for this small, employee-owned shop to not just survive, but thrive during a tough time for tattoo artists.

Here are some results since launch:

300,000+ page views
100k+ website visits
2,900+ phone calls
3,000+ tattoo inquiries
1,000+ piercing and tooth gem inquiries
6 new tattoo artists brought on staff

This, Not That! TikTok Edition

Wed, 27 Jul 2022 23:19:13 GMT

TikTok has become a global sensation, and the idea of anyone can go viral at any moment keeps the world on edge.

Over one billion people are on TikTok, so not everyone can "go viral." But keep reading for some tips to help you climb to the top of the "For You Page!"

Rather than expensive hauls, try affordable DIY clothing videos

Right now posting short videos with long text is a great way to engage an audience. Most people will read the text, which will take more time than the video, therefore by the time the text is read the video is technically watched three times. Resulting in three views rather than one.

Instead flaunting expensive home decor, show dupe product ideas

When TikTok became huge, it was during our first COVID lockdown. This was a time people were sharing their DIY home decor, hacks, and more. Fast forward to present day day, there's no hiding we are in a recession. The creators that are constantly posting their expensive home decor and try on hauls are being dragged in the comments. In order to reach an audience that anyone can relate to, DIY videos are taking off way more than throwing expensive lifestyles in the face of a percentage of people that can't relate.

Try trending hashtags, rather than random or no hashtags

When it comes to trending videos, they are more easily found with trending hashtags. Trending hashtags are all put together, in their own search column on the discover page. This is a way people find themselves landing in the hands of consumers and viewers that they wouldn't reach without a hashtag, especially a trending hashtag. Using these, can help put your video in front of consumers that don't already follow your brand.

Good luck, and shout out Denver Crowd when you reach that creator fund.

Bringing the Heat for a Brick-and-Mortar Grill Store

info@denvercrowd.com (Alex Schupp) — Thu, 07 Jul 2022 14:44:16 GMT

We didn't just * meat* expectations, we grilled 'em! ��

One year ago, Denver Crowd launched a website with Denver-based brick-and-mortar store Proud Souls Barbecue & Provisions .

Proud Souls' goal was to get an eCommerce website up and running so they could reach a new online audience and create a digital revenue channel.

When we started, Proud Souls' Founder & CBO (Chief BBQ Officer) told us he'd be happy if the new website sold 1 grill a week.

Let's just say we brought the heat �� ...and then some.

Here are some key website features:
•Promotes sales of Traeger, Inc., Green Mountain Grills, Gateway Drum Smokers, Memphis Wood Fire Grills and more to buyers in Denver and beyond

•Generates leads for Proud Souls' Outdoor Kitchens customization service

•Integrates with their existing class scheduling software (via Acuity Scheduling)

•Shipping rules by grill based on shipping cost or drop-ship status

•Integrates with Google Shopping Ads and AdWords for improved product placement

•SEO-optimized site-wide, by page and product

•Built on Duda with eCommerce via Ecwid by Lightspeed

Since launch, Proud Souls has achieved the following results from their online store:
•$120,000+ in digital revenue
•400+ Store Orders
•65+ Grills sold
•$20,000+ in Gift Card sales
•1,300+ website form submissions
•1,400+ clicks to call

Is your business getting the online attention it deserves? Let's chat.

Three LGBTQ+ Denver Businesses to Support in Denver

Thu, 16 Jun 2022 15:59:13 GMT

June, also known as PRIDE month, there are plenty of things to do to support. One of my favorites is to support LGBTQ+ businesses.

With Denver being a very progressive city, there are plenty of LGBTQ+ business's to support. These top three business's are just some of my favorites, but all should be visited and supported, not only during pride month.

1. Tracks Nightclub

This nightclub/roller rink is located in RiNo, the art district of Denver.

Almost every weekend they have different themed parties, and always serving a good time. The music, people and vibes are incredible.

2. Disruptive Ink

This tattoo studio, based in Lakewood Colorado is LGBTQ+ owned and operated. They are working towards inclusivity and disrupting boundaries in every way, one tattoo at a time. They have flash sales all month for pride, and amazing artists for all your needs.

3. Out Spoken

This philanthropy driven LGBTQ+ cycling group is based out of Denver. This group participates in touring rather than racing. They fundraise for races like Elephant Rock Century, the MS150, the Courage Classic, and more! This is not an exclusively LGBTQ+ riders, but supportive friends, families and allies are encouraged to join.

How to Celebrate PRIDE in Denver 🏳️‍🌈

Thu, 16 Jun 2022 15:23:51 GMT

Pride Month isn't over just yet! If you still have some celebrating left in you but don't know what to do, keep reading and learn about some of the amazing events happening the rest of June.

Volunteers For Outdoor Colorado Pride Month Project

June 18 @ 8:00 am - 4:00 pm

Golden Gate Canyon State Park

Celebrate PRIDE by giving back to our parks! Join Volunteers for Outdoor Colorado for their Pride Month Project rerouting the Racoon Trail in Golden Gate Canyon State Park. Note the physical difficulty is rated moderate to difficult! You must be at least 14 years of age to participate. Register here.

Queer Cookout: A Family Celebration

June 19 @ 2:00 pm - 6:00 pm

Tracks Denver

Join Black Pride Denver as they celebrate Juneteenth! Meet at Tracks Denver for food, drinks, games, prizes, activities for all ages and performances from local artists. Admission is free and the event is for all ages!

Tracks Pride 2022: Camp Tracks

June 22-25

Tracks Denver

Kick off summer with Pride 2022 Summer Camp! Night one features "Registration: Campfire Tales" led by an all star LGBTQ burlesque troupe followed by an open mic. The rest of the camp will have a roller-skating party, a Drag Talent Show with special guest, Drag Queen Willow Pill, and more! Buy your tickets here.

Denver Pride 5K

June 25 @ 9:30 am - 11:00 am

200 E. Colfax Ave.

Get some exercise in and participate in the Annual Denver Pride 5K! The race begins at the west steps of the State Capitol Building, goes up 14th, around Cheeseman Park, and back to the capitol. No running required; you can walk to participate. All proceeds go The Center on Colfax 's programs & services for Colorado's LGBTQ community. Register here.

Denver PrideFest

June 25-26 @ 11:00 am - 7:00 pm

Civic Center Park

The main event! Denver PrideFest draws visitors throughout the state with attendance exceeding 525,000 in 2019! Celebrate the 50th anniversary of Stonewall with over 250 exhibitors, 30 food & beverage vendors, live performances, and the Denver Pride Parade! Admission is free.

Hot Denver Influencers To Follow

Mon, 06 Jun 2022 15:48:04 GMT

Need help picking your next date night or Sunday thrift shops?

Denver is a city that seems to come alive in the summertime. Thankfully, there’s a plethora of influencers that will keep you in the loop with amazing events, restaurants, deals, concerts and more! Read to find out the best accounts to follow to stay in the loop of the best Denver has to offer this summer.

Top three Tik Tokers right now:

@denverfoodscene

Denver Food Scene was the first Denver Tik Toker I followed upon my move here. The name grabbed me, as I'm from the east coast, where food is always a topic of conversation. This account showed me the best seafood in a landlocked state, and then I was hooked. They post the best food trucks, coffee shops, upcoming restaurants and hidden Denver gems. Definitely worth a follow if you're a foodie like me.

@raynaking_denver

Rayna Kingston is a Colorado Native, and she keeps her followers up to date on all the best things in Denver. From events, bars, hidden hikes and clothing stores. For me, being a Denver transplant , I follow her for all the poppin' spots around the city. Not only that, but she posts monthly about the best events going on that month. For instance, I went to a Little Mermaid pop-up bar on her recommendation, and it was awesome!

@OCN_Eats

This account is ran by a vibrant foodie that is determined to find all the best food in and around Denver. He works with the restaurant staff and videos how the food is prepared and then shows first impression of taste on video. He is authentic, enthusiastic and all around a great follow! Recently, he found a burger place in Fort Collins that puts their burgers on donuts- I have got to try that!

3 Denver Dispensaries with Dope Instagram Feeds

Mon, 06 Jun 2022 14:16:44 GMT

Everyone knows that Denver's elevation isn't the only reason it has been dubbed "The Mile High City".

Colorado's history with cannabis goes way back. In 2000, Colorado became the first state to place the right to medical cannabis in the state constitution with the passing of Amendment 20. In 2012, voters passed Amendment 64, legalizing the sale, possession, and use of recreational cannabis. And then in 2014, the Centennial State became the first state to open recreational dispensaries for legal cannabis sale.

Today, visiting a dispensary when visiting Colorado is on many tourists must-do checklist; and we know people are scoping out Instagram to decide where they want to go. Keep reading to check out 3 of the dopest feeds on the gram.

1. Terrapin ( @instaterrapin )

1 N Broadway

Unit A150

Denver, CO 8003

Terrapin Care Station may not be a strictly Denver-based company, but their feed was too good to leave out of this list. We love how clean and cohesive their feed looked as soon as I opened their profile. Every photo follows a color scheme to create a consistent theme throughout their profile. This is a great strategy to increase your brand recognition when consumers come across your content!

2. Fox Cannabis Co. ( @foxcannabisco )

4773 Fox St.

Denver, CO 80216

Fox Cannabis Co. is all business with their feed. They keep their posts on what's most important at the end of the day: their products. Their high-resolution photos not only let their inventory speak for themselves, it creates a beautiful feed to look at. In one aspect, I feel this adds to their credibility, giving off the vibe that they don't need to prove themselves. But this strategy could also exclude people who may not understand what they're looking at. All in all, Fox Cannabis Co. is definitely targeting their posts for an experienced consumer.

3. Native Roots ( @nativerootsdispo )

Multiple Locations

How could I not include Native Roots in this list? As the proud “natives” that they are, Native Roots feed is filled with their products, facilities, and beautiful Colorado landscape. Featuring photos of their grow facility is a great way to bring their customers behind the scenes and boosts their credibility all at the same time. Showing their products being taken care of by real people proves their tagline: “Grown in Colorado with Love”.

Did we miss anyone? Which Denver dispensaries do you think has the dopest feed? Tag us at @denvercrowd with your favorites!

3 Denver Work Away From Home Spots You Haven't Thought Of

Wed, 04 May 2022 14:59:08 GMT

Working from home comes with a lot of perks, but sometimes you need to change up the scenery. Check out these three work away from home spots that aren't your basic Starbucks.

Photo By: @teatrodenver

The Study at Hotel Teatro

Noise Level: Low

If you prefer a quiet place to work, The Study is the work away from home hidden gem you need in your life. You can find this spot in the swanky Hotel Teatro in LoDo. The best part: you don’t have to be an overnight guest to utilize this space! Free wifi, coffee, pastries, comfy couches, and a fireplace! Breakfast and lunch is served courtesy of the next-door restaurant, The Nickel .

Photo By: @sweetbloomcoffee

Sweet Bloom Coffee Roasters

Noise Level: Medium

Now this one may not be in downtown Denver, but it had to make the list. Sweet Bloom Coffee Roasters is located in Westminster, just north of the city. Named best coffee shop in the state of Colorado , Sweet Bloom serves up delicious lattes paired with their house-made syrups and fresh pastries. Their high ceilings and Get there early to score one of their private booths!

Photo By: @dencentralmkt

Denver Central Market

Noise Level: High

If you’re someone who doesn’t need silence to work, I recommend you check out the Denver Central Market. Located in the RiNo neighborhood of downtown Denver, the food hall has plenty of seating, free Wi-Fi, food, drinks, and snack options. Because this is a popular market, the noise level is on the louder side but nothing a pair of headphones and a good podcast can’t fix. While work. Lunchtime? Grab a sandwich from Lunch Boxx . Need a sweet treat? Temper Chocolate & Confections has you covered! And nothing beats ending your day with a handcrafted cocktail from Curio and a scoop of ice cream from High Point Creamery .

A Week In Denver

Thu, 28 Apr 2022 14:01:52 GMT

This upcoming May 9th to 14th, 2022 there is more to do than there are dogs in this city.

Being in any city can be overwhelming – especially when there’s so much to do like in Denver! No need to fear; I have the perfect itinerary for living your best life in Denver.

Starting off mellow on a Monday, with a great deal at the Mayan Movie theater. This theater is located on South Broadway. Close to some amazing thrift stores, coffee shops and restaurants. Although you have all of this right down the street, the theater has a lot to offer as well. On Mondays, this theater has movies for only seven dollars. Inside the beautiful theater there is also a bar– Modern movie theaters are the best! This bar has happy hour from 3:30- 6. What beats some discounted booze before a discounted movie on a Monday? Maybe our Saturday plans, so stay tuned.

Tuesday is another dive into a discount. The TopGolf in Centennial, Colorado has half priced Bay prices on Tuesday. It’s an easy Tuesday night to blow off some steam either hitting the ball as far as you can, or a series of placement games against your friends. TopGolf has a full kitchen and bar, with attentive service right to your golfing bay. Great vibes to spend with either friends or the family!

Off of highway I-25 there are two great companies, Raices Brewing and Meow Wolf Museum. Raices is a local brewery that is Latino owned and operated. There is always an amazing group of people gathering here, and you can almost always find someone dancing. In May their outdoor seating will be opened that is easy to see the gorgeous Colorado sunset from. Wednesday, May 11th, the food truck outside will be Venezuelan cuisine.

After you get a locally brewed beer, some amazing Venezuelan food, and take in the vibes of this positive community. You can walk at most, five minutes, directly to Meow Wolf. Meow Wolf, an immersive art experience that is easy to get lost in. There’s hundreds of different art installations all by local artists, any person or age can enjoy and admire this museum.

This leads the week into Thursday, and what’s a night out without a little competition? Downtown Denver is where Urban Putt lives, and thrives. Their happy hour is from 4PM-6PM and includes small bites and drinks. You can never go wrong with a happy hour crispy cheese curd and a draft beer. After your bellies are full, and competitiveness is on edge, walk your way over to the miniature golf course. This eccentric course can be fun with friends, a date or family.

TGIF, am I right? Although this Friday will be Friday the 13th, nothing spooky will be going on. Only a wholesome night of dumplings and baseball. On the corner of 16th street and Blake lives the best soup dumplings in all of Denver. Yumcha, a casual dumpling and noodle bar, has happy hour from 2:00 PM - 5:30 PM. This includes half priced dumplings, discounted drinks and good vibes always. The best part about this spot is the ability to walk directly to the stadium after. May 13th, at 6:40 the Rockies are playing the Royals. A quick walk and you can be rooting on our Colorado Rockies with all your friends!

This week is filled with fun, but we have to also give back to our community. Hunger Free 303 is a Colorado based company that's mission is to provide food sources to families and individuals in need, that way no Coloradan goes hungry. The CEO of this company received the award of Most Ethical Business Owner of 2019. This Saturday May 14th they will be putting on a fundraising concert in Washington Park from 2PM- 11PM. It is free to get in, but donations are encouraged. There will be two stages, 15 different artists and tons of fun to be had! This kid friendly event has everything from tasty food, cold drinks, shopping, and a silent auction.

To finish off the week, who doesn’t love a good ole community building event. May 15th, Denver Bazaar will be holding a sip and shop in RiNo. The event will take place at Zeppelin Station from 10AM- 5PM, and there will be paid parking available. There will be over 80 different local vendors. Anything from Plants, vintage, bath and body, food trucks, fashion trucks, and even more! This event is free to attend, but there are added bonuses because what is a Sunday morning without Mimosas. $20 at this event will get you two hours of bottomless mimosas, a Bazaar tote bag and a commemorative cup.

I told you, there’s so much to do in Denver, especially as the weather continues to get nicer. All of these places are great businesses and events and deserve to get recognition. We’re finally back to semi-normal living and what better way to do that than support local businesses, and enjoy ourselves with good company!

Denver Crowd Goes on Summer Vacation June 19-25

info@denvercrowd.com (Alex Schupp) — Tue, 26 Apr 2022 16:47:54 GMT

June 21 marks the first day of summer. And for that entire week, Denver Crowd will be closing its doors, phones and laptops.

The pandemic brought on some big changes. And no, we don't mean masks and toilet paper shortages.

Entire teams and companies moved to working virtually, and the strongest effects were felt on the individual level as employees learned to navigate a new digital world.

Small talk dried up as water cooler conversations disappeared. Days stretched as employees replaced commutes with even more meetings and emails. Happy hours moved to Zoom as physical get-togethers became an unnecessary risk (in our opinion the most heinous offense yet) .

At Denver Crowd, the work we do is all-encompassing. It takes up our days, thoughts, and even our news feeds constantly, even when we are "off the clock." And like anyone that gets fully-engulfed in their work, we could use a break.

That's why Denver Crowd is closing its doors for a Summer Vacation starting June 19. We're shutting down all company operations for the entire week of June 19-25 to unplug, relax, reset and recharge.

Though clients' content and ads will go out regularly as scheduled, we are taking a (much needed) summer vacation.

Colorado Company Offers Carbon Credits to Conscious Clients

Mon, 18 Apr 2022 15:33:40 GMT

Colorado Agency Offering Carbon Offset Credits to Reduce Clients' Impacts on the Environment

DENVER, CO, APRIL 18, 2022

In an effort to reduce the impact of CO2 emissions resulting from clients' websites, a Denver-based web design and digital advertising agency is offering carbon offsets to its customers.

Denver Crowd has announced it will be offering carbon offset credits to reduce its clients' impacts on the environment.

The announcement furthers Denver Crowd's contributions and commitment to environmental stewardship in Colorado and across the globe.

Some of Denver Crowd's clients include Volunteers for Outdoor Colorado, the City of Boulder, Woods Boss Brewing Company, the Missouri Democratic Party and Veterans to Farmers.

Denver Crowd’s services include website design and development, eCommerce management, paid search, SEO, content marketing and social media management. Their addition of carbon offset credits is designed to counteract the environmental impact of clients' digital footprints.

Alex Schupp, founder at Denver Crowd, made a statement about about the company's latest offerings:

"As we serve our clients, it's important to acknowledge not just how our work impacts our clients, but how it impacts the world.

It would be a disservice to our company and clients to ignore the substantial impact websites and digital marketing campaigns have on our environment.

That's why we at Denver Crowd have decided to hold ourselves and our clients accountable for the carbon emissions resulting from our work."

About Denver Crowd

Denver Crowd Ltd. is an award-winning digital marketing agency in Denver, Colorado. Working with brands such as the City of Boulder, Woods Boss Brewing Company, Volunteers for Outdoor Colorado, SportsObsession.com, Veterans to Farmers, The Missouri Democratic Party and Hovland Snowskates, Denver Crowd provides digital transformations and uses digital marketing and advertising to further the missions of the businesses, brands and nonprofits it supports.

Denver Crowd Announces Acquisition Of Web Consulting Firm The Pottle Group

Mon, 14 Mar 2022 11:00:09 GMT

Digital Marketing Firm to take on Pottle's Colorado-based book of business

DENVER, CO ( PRWEB ), MARCH 14, 2022

Denver Crowd, a Denver-based Digital Marketing and Advertising agency, has announced the acquisition of web consulting firm the Pottle Group, another company based in the Mile High City.

The acquisition expands Denver Crowd's presence in Colorado, allowing it to serve more regional organizations and improve their online presence. That includes working with firms on website design, social media strategy and digital advertising.

Some of Denver Crowd’s existing clients include the City of Boulder, Woods Boss Brewing Company, Volunteers for Outdoor Colorado, SportsObsession.com, Veterans to Farmers, The Missouri Democratic Party, and Hovland Snowskates.

Denver Crowd’s services include website design and development, eCommerce management, paid search, SEO, content marketing and social media management.

The Pottle Group clients that will join Denver Crowd include the real estate investment firm of Fleisher Smyth & Brokaw, Breckenridge-based Flame Restaurant Group, Storm Restaurants, and Swan Mountain Women’s Center, Greenwood Village-based Masten Fine Frames & Gifts, Modis Restaurants and noted abstract artist Kathi Graves based in Charlotte NC.

Denver Crowd is excited to continue fulfilling website management services for the Pottle Group’s existing book of clients while offering a new suite of digital advertising and social media marketing strategies to further elevate their businesses and brands.

Alex Schupp, founder at Denver Crowd, made a statement on the acquisition and his history with Hal Pottle, founder at the Pottle Group:

“As Hal and I began to collaborate on a few projects in 2021, we noticed how aligned our businesses were – both in the services we provide and in the strong relationships we have built with our clients. I am extremely grateful for Hal’s and his team’s partnership as we work with our new clients to serve their businesses and brands.”

About Denver Crowd

Denver Crowd is an award-winning digital marketing agency in Denver, Colorado. Working with brands such as the City of Boulder, Woods Boss Brewing Company, Volunteers for Outdoor Colorado, SportsObsession.com, Veterans to Farmers, The Missouri Democratic Party and Hovland Snowskates, Denver Crowd provides digital transformations and uses digital marketing and advertising to further the missions of the businesses, brands and nonprofits it supports.

www.denvercrowd.com

Today I Lost One of My Favorite Clients

info@denvercrowd.com (Alex Schupp) — Tue, 11 Jan 2022 17:46:43 GMT

But is life really about the friends we made along the way?

Today I lost one of my favorite clients.

I'd been working with The Sheepherd e r in Alma, Colorado since the very inception of Denver Crowd several years ago.

Our businesses met in the most serendipitous of ways - a chance bathroom stop on a road trip to Breckenridge with friends.

A simple conversation with a local store owner turned into a 4-year business relationship with Diane, owner and seamstress at The Sheepherder in Alma, Colorado.

When I first started working with Diane to provide social marketing and advertising services for her handmade sheepskin clothing store, she didn't have much hope for growing her business.

Diane was already approaching retirement and was skeptical a social media strategy could help expand her customer base.

Over the next several years we grew Diane's business together, putting off her retirement one year at a time.

This year, Diane made the decision to close her books for good (after fulfilling record-setting holiday orders). In our last meeting, she broke the news and expressed her gratitude.

"You without a doubt, had a huge impact in the growth of my business for the last several years," she told me.

I'll miss working The Sheepherder, but look forward to continuing my coffee visits with Diane as she enjoys her golden years in Alma, Colorado.

As our time together comes to a close, I can't help but feel grateful for the work we did together and the impact my team made on Diane's business and life.

5 Denver Foodies to Follow Online

Tue, 11 Jan 2022 17:39:53 GMT

Did you know Denver was rated the seventh best town to live in as a foodie? Personally, we think Denver should be bumped up a bit.

According to a survey done by WalletHub , The Mile High City not only has some of the best restaurants in the country, it was also found to be fairly wallet friendly (which us ballers on a budget love ��).

With so many options to choose from, I have relied heavily on social media food bloggers to point me in the direction of the hottest restaurants and coveted hidden gems the city has to offer. Keep reading to find out my favorite accounts I check when I'm looking for a new spot to try!

1. Pao Denver (@pao_denver)

When you follow Pao Denver, you are essentially subscribing to "Yelp for Hidden Gems." Not only do they feature some of the most delicious restaurants in town, they also share the most "Instagrammable" experiences! Pao is perfect for foodies looking for those looking for all things Denver, from the most casual of coffee shops to the most extravagant chef-owned restaurants.

One of my favorite things about Pao is their app! Featuring photos and reviews from other users of all the coolest spots. They even have a map you can explore with pinned photos so you can find the best places closest to you.

2. Denver Food Adventures (@denverfoodadventures)

For those who want the photos of the food to speak for itself, Denver Food Adventures is for you. Their Instagram feed is basically just photos of delicious food with a quick caption of what dish it is and from where. I love how minimalistic their Instagram feed is and how I can find out about new places to try but am still able to go into the restaurant blind and form my own opinion. If you want a bit more information on their spotlighted restaurants, head to their Tik Tok for their commentary about their experience eating there!

3. Denver's Best Happy Hour (@denver_happyhour)

If Happy Hours are more your jam, check out Denver's Best HH! They show you the best places to hit up after work or when you want a night out on the town and you're on a budget. With so many great restaurants and bars in the city, having somewhere to check out who has the best deals or who's Happy Hour lasts the longest is so helpful!

4. Denver.Foodie (@denver.foodie)

Kristina's page is for people who want a more personal food blogger experience. Denver Foodie is ran by one woman as she hunts for the best food and drinks in Denver. I have personally been following Kristina for quite some time and she has opened my eyes to countless gems! I love that following her feels like following a friend and I trust her opinion as much as I would anyone else I was close to.

5. 303 Magazine Food & Booze (@303_food)

For a more professional food blog, 303 Magazine Food & Booze comes straight from the 303 Magazine staff. Each post is extremely high quality and includes a spotlight of a local eatery or bar with a short description and if you want to read more about each spotlight you can click their link in their bio to a full article out of their magazine!

If we missed your favorite Denver Foodie, tag us at @denvercrowd and show us what we're missing!

5 Tips For Working From Home

Tue, 21 Sep 2021 21:04:28 GMT

Many companies turned to remote working to facilitate social distancing back in 2020, but it's hard to imagine anyone expecting us working from home nearly two years later.

Working from home can be great! No more sitting in rush hour traffic, you save mon ey on gas, you can throw a load of laundry in throughout the day or ever get dinner started early. However, working from home has its own set of challenges from the ones you may have faced in the office.

Check out these tips below that can set you up for success while you work remotely.

1. Create A Morning Routine

Creating a morning routine is so important when you are working from home. Think about it - if you were going into the office you would be getting up, getting dressed, making your coffee (or rolling through the Starbucks queue ��), making your lunch, etc. all BEFORE you sit down at your desk.

Having a morning routine prepares you for the day and sets you up for success. You don't want to get stuck in a cycle of rolling out of bed just before you log into work and spend the first couple hours of your day waking up when you could be crossing things off your to-do list.

2. Have A Dedicated Office Space

Have you ever been told the advice to not do your homework in your bed? Working your 9 to 5 from bed is no different! While some may be excited by the fact that since they work from home they can ditch their uncomfortable office chair and replace it with the coziness of their bed or even their couch, working from these spaces will cause you to associate your relaxing spaces with work. Instead, set up a specific office space in your home. If you don't have a spare room for an office, setting up a desk somewhere in your home is all you need.

3. Make To-Do Lists

Nothing feels better than crossing things off your to-do list. Working from home requires a level of self discipline to be productive while no one is watching. I've found the best way to do that is with lists! Every day I write down the tasks I want to get done that day and cross it off as I go. Watching your task list visually shrink throughout the day can motivate you to stay on task and also makes sure you don't get behind on any important projects.

4. Exercise, Stretch, Get Outside!

This is a big one and applies to everyone, even if you are working in an office. When you sit at a desk for 8 hours a day, you need to stretch! I like to use my lunch break to squeeze in a quick yoga session or by taking a walk around the neighborhood and get outside! Making sure to stretch will prevent you from getting those aches and pains you feel after a long day in front of your computer. Additionally, exercising even 15 minutes and getting your blood pumping to your brain will keep you sharp and focused all day long!

5. Stick To Your Schedule

Three words: Work Life Balance.

When you work from home, it could be hard to set those boundaries of when is work time and when is not. Have a set time of when you start and when you end and STICK TO IT! Take be familiar with your company's break policies and take them. Just because you are working from home does not mean you don't deserve to take breaks, the work will still be there in the morning ready for you to log in for the day. ��

3 Denver Coffee Shops with Instagram Feeds as Stimulating as Their Coffee

Thu, 01 Jul 2021 20:08:22 GMT

As a self-proclaimed coffee connoisseur and a recent Denver transplant, I am always on the hunt for the best local coffee shops to try out.

My search naturally began with a simple Google search: "best coffee shops in denver." From there I crafted my list of must-try spots, then took that list to Instagram!

Why Instagram, you might ask? Why didn't I stop at my Google search list and head out to my first location?

Well the answer is simple: a company's Instagram feed paints a broader picture of that brand than a website or Google listing. You can visually experience their passion, creativity and even get a sneak peek at their menu items! Below I have listed out the top 3 shops whose Instagram feeds stole my heart and my business!

1. Queen City Coffee ( @queencitycoffee )

Up first, Queen City Coffee has a beautifully crafted feed. Instead of the traditional one post at a time, they take it a step further and put a little more thought into their strategy. When landing on their profile, each post is essentially 3 posts long giving their feed a unique look than any other shop I looked at. Taking this extra step assured me that they don't mess around when it comes to their brand and their coffee was sure to reflect that too.

2. Black Eye Coffee ( @blackeyecoffee )

Black Eye Coffee is housed in an old speakeasy-turned-coffeehouse. Their Instagram feed followed a theme, with each post having the same dream-like vibe. The light and airy photos completely contrast the history of the less-than-legal activities that used to take place here. Knowing this almost made me feel like I was in on some inside joke with the company before I even stepped foot in the door! The slightly hazy photos reminded me of quiet and cloudy afternoons to yourself and told Black Eye Coffee was the perfect place to be to get away from the hustle and bustle of the city.

3. Blue Sparrow Coffee ( @bluesparrowcoffee )

Blue Sparrow Coffee gave off a much livelier vibe than the other two. The bright blue accents of their shop and lifestyle photos came alive on my screen and invited me in for one of their beautifully crafted lattes. Their Instagram feed showed off their friendliness and painted the picture of good conversation with strangers over a good cup of coffee, one of life's simple pleasures.

Did we miss anyone? What are your top Denver coffee accounts on Instagram? Tag us at @denvercrowd with your favorites!

Sports Retailer Generates over $290,000 in Net Revenue Using Digital Advertising

info@denvercrowd.com (Alex Schupp) — Fri, 25 Jun 2021 19:23:22 GMT

When we started working with SportsObsession.com, they already had an eCommerce website.

But it only received about $1,000 in annual sales.

After building and launching a new site during the height of the COVID-19 pandemic, Denver Crowd developed Sports Obsession's social media accounts and national audience from scratch.

Denver Crowd combined a carefully-crafted website with a Google Shopping Ad spend of $17,000 Facebook and Instagram ad spend of $10,000 to generate over $319,000 in revenue over the last 365 days.

Stepping Up To The Plate (The Challenge)

Sports Obsession's main source of revenue was its four brick-and-mortar stores on the east coast of the US.

When COVID-19 shut down in-person shopping in much of the country, their foot traffic stopped completely.

Since mall traffic generated 95% of their business in the past, Sports Obsession was completely unknown and untrusted as a national brand carrying officially-licensed sports memorabilia.

They had absolutely no national digital presence whatsoever.

Taking A Swing (The Solution)

As our design team worked to build an eCommerce site featuring 15,000+ inventory products, our social media team went to work building up a nationally-recognized brand.

Reaching over 250,000 sports fans over 1,000,000 times on Facebook and Instagram, Sports Obsession Online built up its reputation as a trusted, knowledgable expert in the Sports Memorabilia industry.

When our eCommerce website launched, we paired Google Shopping Ads, social media advertising and an aggressive retargeting campaign to bring in and keep new customers.

Social Advertising

Goals for our social media advertising campaigns included brand awareness, website clicks, store catalogue purchases, page "likes" and post engagement.

An important part of managing any online brand is keeping an active social media presence. So we made sure to stay active on Instagram, Facebook and Twitter with plenty of fun and thoughtful content to keep fans engaged.

Google Shopping Ads

Our Google Shopping Ads and Google Free Listings campaign received over 6 million views and generated over $125,000 in revenue over the last year for an actual spend of just under $17,000.

The campaign mostly targeted users on all devices, but mobile devices resulted in the lowest cost per click (CPC) and highest amount of conversions.

Making Contact (The Results)

Sports Obsession Online's Facebook page has over 5,000 "likes" from US-based sports fans.

Their Instagram page has over 2,000 followers.

Their new eCommerce website has had over 230,000 visits over the past year.

In only a year from building the website and online brand from scratch, we have generated over $319,000 in sales from $27,000 in actual ad spend.

Knocking It Out of the Park!

After our first month generating $30,000 in revenue, Sports Obsession's owner admitted he had a goal of $30,000 in sales over the first year.

We think it's safe to say we knocked it out of the park on this one! Want to learn more? Here's a video from a couple months into our launch:

Check out the full eCommerce site here: www.sportsobsession.com

Are You Ready To Grow Your Brand?

Looking to grow your brand using an eCommerce website, social media advertising, or Google ads?

Let's chat.

5 Mistakes Businesses and Brands Make When Building Their Own Website

info@denvercrowd.com (Alex Schupp) — Thu, 24 Jun 2021 15:38:26 GMT

Building a website on your own? Make sure you take a look at these 5 common mistakes businesses and brands make when building their own website.

Mistake #1: Optimizing for company stakeholders instead of customers.

We've all been in that conversation. The CEO wants a fancy new website that does...what exactly?

If your website is built to please the aesthetic eye of your company's Executive team, you're forgetting who really matters - your customers. Though key stakeholder feedback is an important part of any great website design process, the user experience should be designed from the perspective of your customers.

Some businesses and brands have several distinct audiences with very different goals and purposes. If that's the case, it's important to make sure each audience can quickly and easily access and digest the information relevant to them.

Here's an example of a website built for its visitors! For Volunteers for Outdoor Colorado, Denver Crowd built a website with key calls to action for volunteers, leaders, youth, and donors.

Mistake #2: Lacking Visual Storytelling of Your Brand

Yes, a website should contain textual information. It should contain links, buttons and useful widgets. These building blocks make up the crux of a successful website from a functional perspective.

Equally as important as the functionality of your website, is the tone it sets to people visiting.

Visual storytelling isn't just a fancy phrase for photos ; it refers to how images, symbols, text, colors and even white space work together to set the tone and reveal your brand's personality.

In addition to infographics or photos of your location or products, it's important to include photos of people and faces. Photos of people, whether team members, customers or volunteers, help to make website visitors feel more emotionally connected with your brand. From an analytics perspective, photos of people can help increase engagement and the amount of time spent on your website.

Photos help those new to your brand learn about the people they will be engaging with, and will help them to feel more comfortable when approaching your business or brand for the first time.

Want an example of good visual storytelling? For our customer Proud Souls Barbecue & Provisions, Denver Crowd used photos of the team, locations, showroom and products to familiarize visitors with the store before they even stepped foot through its doors.

Mistake #3: Building Without Considering Search Engine Optimization (SEO)

One of the biggest mistakes businesses and brands make when building their own website is not considering who is searching for them, and why.

It's important for the content on your website to match what users are searching for when they get there.

All too often, businesses will implement "SEO Hacks" or other "cheats" designed to get more visitors to their website. While this may be effective short term, it's not a great long-term strategy.

Google and other search engines aren't just looking for specific words on your website, but other metrics such as website engagement, bounce rate and time on site from specific clicks and keywords. If your website isn't providing what visitors are hoping to gain by searching and clicking on your link, your website needs to rethink its SEO optimization.

In-house web builders also often forget the importance of HTML attributes such as alt tags on images. Every website, individual pages, and on-page image should be optimized to tell search engines about the content on your website.

How do you do SEO optimization right? Our client Colorado Craft Butchers wanted to be found for its selection of Colorado Wagyu Beef. By using a thoughtful combination of great content and SEO optimization, we ensured CCB shows up first for any organic searches of Colorado Wagyu Beef on Google and other search engines.

Mistake #4: Putting Too Much (or Too Little) Content On Your Website

A website should communicate your mission and offer ways for people to engage with your business or brand.

A website does not have to tell people everything. If visitors are overwhelmed by the amount of images, text and calls to action they encounter on your website, there's a good chance they will leave for another one.

Think of your website like an artist's gallery. An artist wouldn't display all their work and clutter the walls. An artist's gallery is thoughtfully laid out; it tells a cohesive story. It allows the visitor to take in one piece of information, soak it in, then seek out another piece of information when they are ready.

Your website should have enough information to tell a cohesive story and get visitors engaged without overwhelming them. This can be challenging if the website has a lot of roles, but can be accomplished with a thoughtfully-crafted navigation experience.

What's the right amount of content? SportsObsession.com is a great example of one of our clients who has just enough content on their website to accomplish their goals. Though they have over 20,000(!) products on their online store, we designed a simple and intuitive navigation expierience allowing for customers to search by name or browse by league, team or store category.

Mistake #5: Not Working With A Professional

You wouldn't hire an amateur brick layer to build your physical storefront, would you?

Your website is often the first place people go when learning about your brand. It's important to make sure it appropriately sets the tone and tells the story of your business or brand.

For new and returning visitors, your website must contain clear and compelling calls to action to prompt and motivate people to get involved.

Your website must be optimized to be found on Search, and again optimized for web conversions once your visitors click to your site.

Most importantly - your website must be up-to-date. Make sure you work with someone that is able to keep the website active and relevant with consistent updates about your business or brand.

Are you working with a professional that can set the tone, tell your story, get visitors to take action and keep your site up-to-date?

If not, let's chat .

6 Duda Websites Solving Real-World Problems

info@denvercrowd.com (Alex Schupp) — Tue, 22 Jun 2021 22:00:06 GMT

A great website doesn't just tell your brand's mission; it furthers your mission.

Here are 6 real-world examples of nonprofits, restaurants, eCommerce stores, businesses and brands who better fulfill their mission with the help of their Duda website.

1) City Greens Market, a 501c3 Nonprofit in St. Louis, MO

"How does a grocery store serving some of St. Louis' most vulnerable residents safely fulfill its mission during a pandemic?"

City Greens Market is a 501c3 nonprofit providing residents in St. Louis' Forest Park Southeast neighborhood with fresh, quality and affordable produce.

Denver Crowd was proud to offer digital solutions to problems presented by the COVID-19 pandemic.

This Duda website provides a complete grocery shopping experience allowing customers to browse by category, or simply search for their item by name. Market Members are able to use their unique Member ID to access special deals and pricing. Checkout is secure + seamless and allows for order pickup scheduling with limited time slots to minimize contact among workers, volunteers and customers.

2) Jasmine Syrian Food, an Authentic Syrian Restaurant in Aurora, CO

"How can a restaurant simplify its order and pickup process while minimizing contact among customers?"

Jasmine Syrian Food is a immigrant- and family-owned restaurant in Aurora, CO's Mango House. When COVID-19 shut down restaurants nationwide for indoor dining, Jasmine Syrian Food was one of the thousands of restaurants to be affected.

Denver Crowd quickly went to work to build Jasmine Syrian Food a mobile-friendly, responsive eCommerce Duda site to get Jasmine's business back on track.

Their new website incorporates online ordering, scheduling, local sales tax calculations, gratuity and more in a simple, contact-free online dashboard.

3) Sports Obsession, a Brick-and-Mortar Store and Growing Online Brand

"How can we leverage our warehouse of 15,000+ products to broaden our broaden our customer base?"

When Denver Crowd approached Sports Obsession about a new eCommerce website in early 2020, they already had an eCommerce website.

But it was not making sales; they received less than $1,000 in annual eCommerce sales, vastly underperforming their brick-and-mortar stores in comparison.

Though their brick-and-mortar store was located on the east coast, their product warehouse contained thousands of products from every US sports league, team and athlete.

In early 2020, as the pandemic set in, we worked with Sports Obsession to build a new eCommerce Duda website that could attract visitors from all across the country. Denver Crowd built it up, imported 15,000+ products, optimized for SEO and for mobile devices, and launched.

By June we were fully live with a website, plus social media and digital marketing plans to boot.

As our team dialed in our marketing advertising efforts, revenue soared from only $1,000/year to over $1,000/day. Their customer base went from local shoppers at four east coast malls, to thousands of customers all over the country, in states like California and Texas.

4) Proud Souls Barbecue & Provisions, a Brick and Mortar BBQ Store in Denver and Littleton, CO

"How can we broaden a brick-and-mortar store's audience and attract a new group of customers?"

Proud Souls is known locally for its incredible selection of BBQ grills, smokers, meats & accessories in Denver and Littleton, Colorado. Though Proud Souls are champion BBQ pitmasters, their website wasn't winning any awards.

We were able to build Proud Souls Barbecue & Provisions a new website that accomplished all their goals:

•Broaden customer base from hyper-local to regional

•Paid BBQ Class Signups (powered by Acuity Scheduling)

•eCommerce integration featuring top brands of grills and smokers (powered by Ecwid)

•Options for local and regional pickup, delivery, assembly and more

The eCommerce Duda website and a regional Google AdWords and Google Free Listings campaigns has allowed Proud Souls to increase their radius of business and find new customers.

In just a few short weeks we were able to raise sales and revenue beyond Proud Souls' initial goals and expectations.

5) City of Boulder in Boulder, CO

"How do we engaged traditionally underrepresented and marginalized community members?"

Boulder, Colorado ranks No. 1 in the nation for Quality of Life. It's no surprise with their 300+ sunny days, access to nature and recreation and amazing places to work and play.

To Denver Crowd, "Quality of Life" means more than cool jobs and pretty views; quality of life means living somewhere collaborative, forward-thinking and innovative.

Working for the City of Boulder, we collaborated with Walker Consultants to build a digital engagement hub on Duda that allows Boulder community members to take an active role in the transportation planning process.

As opposed to long-established community engagement methods which favor those with traditional 9-to-5 employment, our Digital Hub allows for community members to get involved on their own time and schedule. Visitors are able to select a feedback method in correspondence with the amount of time they can commit to the project.

Denver Crowd integrated digital polls, discussion boards, questionnaires and more to collect a plethora of qualitative and quantitative information from the community.

The site included language translations for non-native constituents and accessibility tools for users with different ability levels.

6) Volunteers for Outdoor Colorado, a 501c3 Nonprofit in Denver, CO

"How can we simplify the volunteer application process?"

When we started working with VOC, their website had 75+ navigation links. This led to a bulky, cumbersome user experience with low conversion rates.

Denver Crowd was able to completely reorganize the site's content and flow on Duda to provide an online experience that is smooth, welcoming, and fulfills VOC's mission of encouraging stewardship of Colorado's natural resources.

Working with volunteer project management application CiviCore, we developed a custom project search app for volunteers to find the perfect way to give back.